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BUILDING GOOD AGENCY CLIENT RELATIONS

BUILDING GOOD AGENCY CLIENT RELATIONS

The relationships you build with your clients lay the groundwork for your business. Strong relationships in which both parties benefit can have lasting implications for your sales, your brand, and the future of your company. You already know this, and you probably know that great agency-client relationships also make work more productive and enjoyable, but do you know how to improve the rapport you’ve built with your customers?

Agency-client relationships are an essential part of your brand – after all, your brand is impacted by how others perceive you, so developing the right connections with your customers is an essential part of upholding your business. Even the most successful businesses can improve their relationships, so let’s discuss the essential components of a strong bond between companies and clients.

Agencies: Know the Client

Positive communication and understanding of the other party is the core of every relationship. It’s no different from company relations, and you need to have a thorough understanding of your client in order to develop a positive relationship. This understanding goes beyond just their name or their needs. Do you know them demographically? Socioeconomically? Educationally? Do they communicate a certain way or have certain expectations of your firm? How you get these answers – whether in person or via a questionnaire or survey – is up to you, but building both positive relationships and an effective brand hinges on knowing your clientele.

Clients: know the company

Of course, a relationship is a two-way street: your clients also need to know about you. This is where a developed brand and solid marketing material can make a huge difference. If your clients don’t know about who you are, what your process is, and the quality of your products and services just by looking you up, they should know everything about you after they’ve reached out, otherwise you haven’t laid the groundwork for a long-term relationship with them. Be sure your clients know who you are and lead with your best, most authentic foot forward in all of your marketing and branding materials.

Be straightforward

Honesty is the best policy when it comes to your communications. If your relationship with your customers is a car, then communication is the wheel, and dialogue that isn’t open and honest can drive the whole thing off-road. You should also encourage your clients to do the same: clients don’t like feeling deceived, and companies like clarity far more than they dislike criticism.

Be consistent

Just like in your branding, keep your communications consistent. How you speak, what you say, and how frequently you keep in contact are all aspects of your image; your brand hinges on how your clients perceive you, and you want to keep this perception positive. Small, unannounced changes can have big impacts on how your customers view your company, so keep it both real and consistent in all of your communications and brand material.

Struggling to develop your brand? Still figuring out how to present yourself to your customers? CAST Design can help! We’re experts in branding and visual storytelling, and we know how to build and maintain effective brands. Contact us for a free assessment and we’ll get you started on building positive relationships right away!

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What to Consider before Paying for Ads

What to Consider before Paying for Ads

 

What to Consider before Paying for Ads

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Before you consider paying for advertising, have you asked yourself this important question…WHY should you advertise? Advertising takes your business one step ahead of your competitors; it generates awareness and markets your business to potential customers. Also, advertising is something you can control by planning ahead and aligning ads with a launch, event, or promotion (sale, special, etc.).

Before taking the next step into paying for advertising, here are a few questions you should ask yourself and things you should consider before taking the plunge:

  • Is my website easy to navigate?
  • Does my mission and vision validate my goals and will attract my target audience?
  • Is my branding and design visually appealing?

Website, Mission, and Branding are all things that should already be completed before you consider Advertising. Other than having a business plan and having a service or product available, these are the basic steps of marketing your business.

Other things you should consider or take action before Paying for Advertising:

 

Know Your Target Audience

Who is your audience? Are you targeting the right customers or clients? Targeting your audience is very important to your business. Why? This is a particular group who you are interested in or who might be interested in your business. They might be in the same area or location, fall into a particular demographic, or share the same beliefs or lifestyle, either way, this group is very important for your business.

 

Showcasing your Positive Testimonials

By showcasing your testimonials, it shows your vulnerability to future clients and shows empathy. Empathy is important in a business because it provides positive engagement, which will potentially drive productivity. If these testimonials are honest, positive and acceptable to display on your website, your website visitors will be more willing to work with you and your team. Showcasing testimonies helps build trust.

 

Track Everything

From social media followers and likes to page visits, you should know everything about your website. Yes, even the more difficult stats that might make you start doubting your business tactics. Start by understanding your website analytics, use traffic sources like Google Analytics to help you get started.

Have you tried everything from targeting your audience to tracking everything you own and you still aren’t seeing results? No need to panic. This just validates that you are ready to pay for advertising.

Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising.

 

What types of ads are available to advertise your business?

There are many types of ads to consider. Text Ads are ads you usually see on the primary Google search page. Social Media Ads are done through Facebook, LinkedIn, and Instagram. They are quite popular and target based off of location, demographics, and preferences. Pay per click ads can be text or image-based and is a type of ad that allows you to advertise on a website and only pay when someone clicks on it. The ad methods mentioned above are just a few of the paid advertising options you have.

Paid advertising will amplify everything else you’re doing. More page views means more potential sales. Continue to track everything. You can remove, adjust, or add ads, as the needs of your business change.

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The Challenges of being an Entrepreneur

The Challenges of being an Entrepreneur

The Challenges of being an Entrepreneur

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Ready to be the next Sara Blakely, Tory Burch, Mark Zuckerberg, or Oprah Winfrey? It took more than luck to get them where they are today. It takes hard work, precision, dedication, and sometimes loneliness. Yes, you read that right; many entrepreneurs don’t tell you about the negative side effects of becoming an entrepreneur. One thing they really don’t tell you… it’s lonely at the top.

Let’s be real… being an entrepreneur is stressful. We hear so much about their successes, their hard work, overcoming challenges but not their actual struggle with becoming or being the CEO.  The pressure of the demands, responsibility, and uncertainty of your success is based on your decisions. It gets real REALLY quickly.

Here are a few things you should keep in mind when starting a new business and becoming an entrepreneur.

 

People Problems

 

When starting a business, you will be interacting with a lot of different people, which means different personalities. People are dynamic, you might have the best team but keeping that work environment healthy takes a lot of time and effort on everyone’s part. Keep in mind, personal issues will arise at some point. How you handle the situation will determine how your team dynamics will be affected. Communication and respect is key.

When it comes to success, you will see sides of people you won’t expect. Your closest friends might be your biggest supporters. These friends could also surprise you and be extremely envious of your success that they can’t handle it anymore. From ghosting to confrontation, friends or even family members can be jealous or upset by your success and career goals. Don’t let that faze you. Friends come and go. Do what makes you happy. Stay humble and respectful and always remember that you are building YOUR empire.

 

Lack of Time

 

Running around and feeling like there aren’t enough hours in a day is an entrepreneur’s norm. If you’re feeling this, you aren’t alone. When creating an empire you will find yourself losing time. There are deadlines to meet, meetings to attend, phone calls to make…the list goes on and on. Your schedule is maxed out and the pressure is on. Before this becomes an issue, you should invest in a Time Management strategy: taking regular breaks or create a prioritization system. Take it slow and integrate these strategies slowly into your routine.

You will find that you are not going to have the time you use to to enjoy friends and family. This is going to cause a lot of stress on you and some friends might even stop inviting you to places. When we first started our business, all of the friends we use to party with and go out during the weekends just stopped inviting us to places since we never had time. We see them going out on Facebook and posting pictures of the good time they are having while we where taking a break from a deadline we had to meet on Monday. It's hard to get use to, but you are doing it for no one else other than for you.

 

Letting Go

 

Are stressful situations in the office lingering? Are you hurt by comments from ex-friends or family members? Or are you taking things a little too personally? Letting go is hard. As an entrepreneur creating something from scratch, you will be criticized for your decisions and your actions. You will start having doubts and believe in the naysayers. It is normal to feel this way. Challenge but normal.  Don’t let your stress or high anxiety get the best of you. You will find happiness in client reviews and completing a project.

 

Here are a few tips on how to manage stressful situations, your anxiety or depression:

  • Exercise: 30 minutes a day will help reduce your anxiety. Try: indoor cycling, running, walking outside (get some fresh air), or
  • Stretch: Simple Daily Stretches or Yoga, whatever fits your lifestyle
  • Separate your Work and Sleep, turn off your computer or cell phone an hour before you go to bed.
  • Create Tomorrow’s To-Do list: unload everything you need to do the next day. Planning ahead will take your mind off of what needs to happen today.
  • Find your Tribe: make new friends who have similar interests as you. Motivate each other.

 

If these don’t work and you are feeling too overwhelmed, please talk to someone. There are so many other entrepreneurs in the same situation right now. Having people depend on you to make ends meet is not an easy task or a light one. Always listen to yourself and recognize the signs of being depressed.

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5 Ways to make Your Business Stand out in a Crowd of Competitors

5 Ways to make Your Business Stand out in a Crowd of Competitors

5 Ways to make Your Business Stand out in a Crowd of Competitors

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Businesses today have to differentiate from their competitors, standout and be noticed.  There are plenty of ways for businesses to fail. One in particular is NOT standing out in a crowd of competitors. We aren’t trying to scare you but standing out is critical to a business’s success. It is difficult to accomplish but CAST design team is here to guide you. Here are a few ways to make your business stand out in a crowd of competitors:

 

1. Look Different

 

Make your brand recognizable and unique. It is all about positioning your business. Look at the Starbucks’ logo. This Seattle business was named after a nautical character and to continue the nautical theme, they chose a design reflecting the seductive imagery of the sea. There is no sign of a coffee bean or connection to coffee but it’s a unique story and easily recognizable.

We aren’t saying you have to think so far outside of the box but consider ways you can be more unique or different from your competitors. Whether it’s a unique logo, creative way to deliver your service or product, or showcasing your unique work environment, people like new and improved businesses strategies.

 

2. Excel in Customer Service

 

Delivering extraordinary customer service is ideal. Each response or interaction with your customers, fans or inquirers need to be professional and near perfect. Customers are contacting you because they want to be heard. Take the time to listen. Keep these three things in mind when responding to customers: Value, Satisfaction and Delivery. Do you think you can provide all three?

Do you work face to face with your customers? Make them feel like home, provide them with a water or a snack. Maybe ask them about their day, make a connection with them.

Take a look at these companies who have successfully interacted with their customers and have stellar customer service: Amazon, Chick-fil-A, and Trader Joes. Learn from other successful businesses and make sure you’re genuine.

 

3. Keep Your Word

 

There are several businesses out there thinking they can “BS” their way to the top. The best way to keep your morals aligned and your business successful in the long run is to keep your word. Customers go back to reliable, trustworthy brands, not brands that treat you different than what they promised you.

Focus on your niche and what you have advertised to the world. Ensure you are knowledgeable and can prove to your competitors and your customers with the best. If you say you are the best, people will come to you wanting the best. Keep your word and be true to what you are able to provide.

 

4. Show Up

 

Take the initiative to show up for your business, to support other businesses and advertise. Create a memorable experience, show up and be known. If someone asks for a proposal, ensure you contact him or her immediately. Give them more reasons why they should want YOU and your business.

Have you been invited to an event? Respond promptly and accordingly. If you say you’re going to show up, show up. Show your interest even if you are either declining the invite or accepting it. How you respond and how you show up, will differentiate you from the rest. Remember, actions speak louder than words.

 

5. What Goes Around, Comes Around

 

Similar to customer service, you should treat people how you want to be treated. Take the more difficult route and make an effort to be respectful and listen. One bad review can destroy your business. Keep your opinions to yourself; make sure you are professional and respectful. You never know who your future investors, competitors or customers will be.

As you can see, standing out will be hard work and not an easy task. If you do it right, your company will stand out from your competitors. By taking the right actions, you will not only outshine your competitors, but you can create unique partnerships and build powerful communities. If you’re feeling a little overwhelmed and don’t know where to start, we’re here to help. We specialize in helping you stand out against competitors!

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3 Creative Ways for Clients to Keep Coming Back

3 Creative Ways for Clients to Keep Coming Back

3 Creative Ways for Clients to Keep Coming Back

Are you getting great reviews but not seeing customers return? Give them a reason to shop or work with you again.  We have 3 creative ways to keep your clients or customers coming back to your business.

 

1. Loyalty Program

 

Ready to let your customers know you are here to stay? Free merchandise, rewards, coupons, or teasers for a new product, show your customers that you appreciate their loyalty.  Create a Loyalty Program and use a tier system to reward initial loyalty and encourage more purchases. Give them a little extra. Panera is a great example of a successful loyalty program. After visiting their restaurant a certain amount of times loyalty members receive a free drink, $1 off, or a free small dessert.

If you offer a loyalty program, another way you can lure customers in is by building a community. Customers want to feel like they aren’t alone. Provide members with access to an event, small social gathering, or social media page where they can discuss your products, interact with you and your business and possibly bring in more customers. Let them know they aren’t alone, you appreciate their business, and that they are more than just a number.

 

2. Keep the experience fresh and relevant

 

Emailing, social media, and event advertisements are powerful ways to interact with your customers. Give them an experience that is fresh and relevant; send them promotions, changes, or updates. Send them an interactive quiz and the results are the products that are a perfect for them. Keep their interest by providing them a little extra such as a discount for taking the survey. Does your company offer cleaning services? Provide cleaning towels after the service is completed and add your logo so they won't forget you! Or maybe you own a car wash company. Give your customers with an air freshener. Keep them wanting to come back.  

If you want to learn more about your customers you can send them a survey asking for feedback and ways you can make their experience better. Make sure you take the time to read and truly listen to their needs, wants, concerns, and critiques (good, bad and the ugly). This will help you understand your followers and how you can make your business successful.

 

3. Show your appreciation

 

Express your gratitude. Clients and customers want to show how much they mean to you and your business. When sending a package, add a personalized note, thanking them for their business. If they are a returning customer this is even more so your time to shine! Send them a personalized email thanking them for their continued business. Interact with them on a level they don’t expect. People shop at and do business with places that they can relate to and that seem human. Building relationships will pay off.

The design of your website, flyers, and even social media should all be based on your logo design and brand established. Brand guidelines gives the creatives that you work with a set of rules that they must follow in order for your brand to look consistent. If you are working with different creatives.

As you continue to build your business, continue serving your customers as best as possible. Consider using one of the ways above to keep clients and customers coming back for your services or products and your business will soar.

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4 Reasons Your Business Needs a Custom Logo

4 Reasons Your Business Needs a Custom Logo

4 Reasons Your Business Needs a Custom Logo

As a small business owner, you may be asking yourself if your business even needs a logo. And if it does need one, how do you create a logo?

In a world where hundreds of other businesses are selling the same product or offering the same services as you, you need to separate yourself from the competition. What’s the best way stand out from the competition? A well-defined brand and a logo design that screams, “YOU”. A logo is a visual representation of your business and often the first thing people see. The logo design process should be done with careful consideration and while you can make a logo for yourself in Canva, it doesn’t mean you should. Investing in your business is the best way to show to your clients and yourself that you are serious about what you do.

Still not convinced that your business needs a logo? Here are four more reasons that your business needs a custom logo.

 

1. Your Logo is the Beginning of Your Brand

 

Picture this: A customer is searching the internet looking for exactly what you’re selling. They click on your website, and see a few paragraphs and buttons they can click, but they aren’t really sure who you are. There are colors all over the place and they only know the name of the business because they clicked on it from the search page. At this point they are confused and immediately leave. People do not like to think. They hit the back button, choose a different website, and are automatically drawn in by the cleanliness of the site and the well-established presence of the brand name and logo. This business must be legit!

No, thanks!

You only have a few seconds to capture the attention of potential customers. You want your logo to stick in a customer’s mind so that they absolutely have to come back, keep scrolling, and see more.

Without a logo, you’re just another website deep in the Internet. With a great logo design, you are a professional company that deserves space in your customer’s mind. Don’t let your potential customers forget about you–catch them early and stand out from your competition.

Get started on the right foot with a killer logo designed specifically for your business. Your logo design should portray your brand story in just an image. This is accomplished through the use of colors, fonts, and shapes. The possibilities are endless when it comes to your initial branding and should be handled with care. Rebranding your business once you’re more established can be a pain and it can cause you to lose a lot of brand recognition.

 

2. Brand Recognition

 

This brings us to our second point, brand recognition. The best way to explain Brand Recognition is to think of exercise clothing! Nike has done a great job with brand recognition by painting the iconic “swoosh” on every surface imaginable. If you want customers for life, customers that remember you even if they forget your name, you have to show them who you are and you have to do it consistently.  

Many businesses go through multiple logos over time due to indecision or poor logo design. This reduces the possibility of brand recognition and causes you as a business owner a lot of heartache, wasted time, and lost money. Avoid this by hiring talented, qualified graphic designers who will work with you on your vision, brand, and goals. By starting with your vision, a good graphic designer can help you define your brand in a logo that customers will love for years to come.

 

3. Branding Guidelines

 

Once you have a solid logo design, you can start to flesh out your brand even further. Your logo will help you design your website, merchandise, email marketing, social media presence, and more. Your logo is part of your identity. It should be considered in the establishment of the company just as much as your mission and vision should be.

The design of your website, flyers, and even social media should all be based on your logo design and brand established. Brand guidelines gives the creatives that you work with a set of rules that they must follow in order for your brand to look consistent. If you are working with different creatives.

Let’s say you have one designer that designs your logo and brand guidelines and then have a website designer come in to design your website. How do you make sure that what the website designer builds aligns to your branding? Through Branding Guidelines.

 

4. Professionalism

 

We understand that cutting costs is necessary, but one place you should be splurging is your branding. Your logo is the first thing customers are going to see, and it should make a great first impression. Instead of designing your own logo in Canva or fumbling around with Photoshop, strongly consider working with a team of talented logo designers.

A professional logo design is worth your time and money. Graphic designers specialize in making your business look good, while you work on providing great services and products to your customers. In all reality, hiring a professional will actually save you time and money because now instead of wasting time trying to create your own logo you can spend time doing the things that actually make your business money.

So, what are you waiting for? Your business needs a logo and we know exactly where to start. Contact us at Cast Design Team for a free assessment and we will get you started on the next step to branding your business.

https://castdesignteam.com/discovery/

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Finding Your Brand Voice

Finding Your Brand Voice

Finding Your Brand Voice

 

What exactly is a “brand voice” and how do I get one?

Your Brand is not your logo, your tagline, your product, your service. It may be portrayed through these things, but they are not in fact your brand.

Your Brand is the consistent message that is delivered every time someone comes in contact with your company. It’s how and why your customers feel the way they do when interacting with your company. And it’s the reason they keep coming back for more.

Another way your brand is carried out to your customers is through your brand voice. Brand voice is the human element of your brand. Think of it as the brand’s personality.

What does your business stand for?

Your brand voice is all about how you communicate who you are and why customers will choose you over anyone else. You must be able to communicate your value to give your brand the voice it deserves. The moment you can’t communicate your value, your brand means nothing. Decide who you are, who your company is and what you believe. Be sure everyone on your team is on the same page. Understanding this and truly believing in it will give you the push in the right direction toward finding the voice in your brand message.

Developing your brand voice

If your brand was a person, how would you describe him/her? How would you want other people to describe him/her? Think about the keywords related to how you described that person. Was it complex? Was it passionate? Was it energetic? That is how you are going to be able to formulate your brand voice. Using those key descriptive words your brand now can be formulated into tone and voice. For example, the person you described may have been energetic, so your tone would be playful. This is just a scratch at the surface of being able to really dive deep into the voice in your brand message.

Utilizing your brand voice

As your business develops, it is important to remember that your brand does not have to develop with it. Your brand is how you are portrayed by customers. It is how you interact. When used correctly, you may notice your business relationships strengthen and social media interactions will get easier. The more stable your overall brand is, the more recognition and loyalty you will receive. Because of this, it is important to start your business with a solid branding foundation.

Remember that every time you share something on social media, speak at a conference, set up a Facebook Advertisement, you are displaying your brand voice. Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you with the first steps. Let's start today in defining your Brand Voice.

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How to Write a Vision and Mission Statement

How to Write a Vision and Mission Statement

How to Write a Vision and Mission Statement

A Vision Statement and a Mission Statement are key elements of any successful business. These statements help direct all of your business efforts, help employees stay aligned with company goals, and help your customers understand your story.  

As important as they are, and as easy as they sound to write, they can actually be quite the struggle! Writing your mission and vision statement can seem like a daunting task, but we will walk you through the process step by step.

First, you need to understand the differences between a Mission and Vision Statement. It may seem like the same thing at first take, but really a mission statement and a vision statement are two different things that work cohesively in your business.

What is a Vision Statement?

A Vision Statement is all about where you want your business to go. Have some fun and start thinking big about the future! Don’t think of the how or why now. Try to think ten years out.

Your Vision Statement will help guide you in business decisions big and small. When faced with a choice, you can refer back to your Vision Statement and decide which route aligns most with your vision for the business.

How to Write a Good Vision Statement

Before writing a Vision Statement, think about what your big goal is. What are you trying to provide, change, or accomplish in the long term? Write down that goal at the top of your brainstorming sheet.

Your Vision Statement can be as short or as long as you’d like, as long as you feel your goal is known. There is no “perfect” length–it’s up to you! We suggest writing something long enough to get your point across, but short enough that you can remember it and share it with investors, customers, and employees easily. This could mean one sentence, a short paragraph, or a few short paragraphs.

Use language that you are comfortable with in your Vision Statement. Avoid lengthy jargon that some may not understand. Stick to words and phrases that help you convey what your aspirations are for your business. Don’t be afraid to write something inspirational or motivational–you want the Vision Statement to inspire!

What is a Mission Statement?

A Mission Statement is slightly different than your Vision Statement. Where a Vision Statement talks about where you want to go, your Mission Statement talks about how you are going to get there. The Mission Statement shows what your business is doing to accomplish what you’ve outlined in your Vision Statement.

Where you dream big in your Vision Statement, your Mission Statement needs more practical and realistic ideas that will help you reach your Vision. Your Mission Statement should be focused on smaller accomplishments that will drive the business to the end goal.

How to Write a Good Mission Statement

Start writing your Mission Statement by referring back to your Vision Statement. If you want to change the world, you’ve got to have a plan! Brainstorm several smaller, realistic ways that your business could achieve that goal. Ask yourself, “How do I make my Vision Statement come true?”

Once you have a list of a few or several ways you can achieve your Vision, combine those ideas into statements. Review your statements and check each one with your Vision Statement, making sure that each one can in fact help you reach your goal.

Examples of Vision and Mission Statements

 

Company: Amazon
Vision: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.
Mission: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.

 

Company: TED
Vision: We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world.
Mission: Spread ideas.

 

Company: AirBnB
Vision: Tapping into the universal human yearning to belong — the desire to feel welcomed, respected, and appreciated for who you are, no matter where you might be.
Mission: Belong anywhere.

 

Company: Toyota USA
Vision: To be the most successful and respected car company in America.
Mission: To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.

 

Company: Ebay
Vision: Our vision for commerce is one that is enabled by people, powered by technology, and open to everyone.
Mission: To be the world’s favorite destination for discovering great value and unique selection.

 

Company: Southwest Airlines
Vision: To become the world’s most loved, most flown, and most profitable airline.
Mission: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.

 

Company: Whole Foods
Vision: Whole foods, Whole People, Whole Planet.
Mission: Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.

 

Company: Ikea
Vision: To create a better everyday life for the many people.
Mission: Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

Constantly Review

Your Vision and Mission Statements are not static documents. You are allowed to change your Vision and Mission Statements as your business changes. Review these regularly and make slight changes as necessary.

When you come across new decisions to make for your business, you can refer back to your Vision and Mission Statements to check which choice to make. Vision and Mission Statements are incredibly helpful in making business decisions.

Your Vision and Mission Statements can even help with your company branding, website, and more! If you need help putting your Vision and Mission into your company branding, consult with CAST Design Team. A team of highly qualified designers can help you take your vision and expertly include it in your design! https://castdesignteam.com/

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A Design Team that Listens

A Design Team that Listens

A Design Team that Listens

We’ve heard it all. Either you’re struggling to create your business’s logos, website, or social media on your own, or you’ve hired a few independent contractors who are flakey and not all that talented. You know you need help, but you just can’t afford to keep asking the wrong people.

Working with CAST Design Team will be different (in a good way).

Our team is made up of highly qualified individuals who excel in their fields. We coordinate together to solve any problem you may have in your business which eliminates the need for multiple contractors. Basically, you can get it all in one place!

CAST Design Team offers services that include Branding, Website, Social Media, Graphic Design, 3D / Product and more. If what you need isn’t on that list, don’t hesitate to ask us about it! Our goal is to help you find solutions, and we’re willing to take the time to figure it out.

We don’t believe in one-and-done deals; we want to be there with you through thick & thin. From the day you make your first design investment to the day you’re making millions, we will be there!

You Are Individual & Unique

You deserve to be treated like the unique business you are! Many companies have templates for design and marketing tools that get tweaked for new clients, but not CAST. Our talented team will work with you one-on-one to learn your vision and expertly implement it into design, marketing, and anything else you might need.

Your business problems deserve individual solutions. Instead of giving you memorized responses, our team will work tirelessly to find a solution that works for you. You can rest assured that we have got your back in business!

In a long-term working relationship with CAST, you will see benefits to your unique business almost immediately. Instead of using a separate graphic designer, social media marketer and copywriter, you will have a connected team that understands your individual needs. CAST Design Team will coordinate everything under one roof, ensuring that consistency is carried out through every project.

Transparency

Have you ever emailed and called back and forth with a company you are working with trying to get one piece of information and for some reason no one can help you? It’s frustrating and we believe that you deserve better.

At CAST Design Team, we believe in having our clients work directly with our creative team. This practice helps us keep lines of communication open and speedy, instead of throwing in a middle-man who doesn’t really know what’s up.

If you have questions or concerns, or just want to talk about how your design work is coming along, you can rest assured that your creative professional is on the other end of that communication.

Our Process

Get ready to be seriously courted, because we won’t leave you alone until your project is golden! As you can see from the image above, we take our process very seriously. Steps are not skipped and we are willing to go back and forth with you until the finished product is exactly what you dreamed of.

Communicating with you is a crucial part of our process at every step. You will be consulted before we move on and you’ve got all the power to say, “I do not like that shade of red” Remember–this is your business and we want it to be perfect for you!

Contact Us Today

Make the first step to solving your business’s marketing problems today and contact CAST Design Team. Don’t waste time hesitating; let us get to work! We’re offering a Free Assessment of your needs–click here to sign up

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Small Business Resolution Checklist for 2018

When was the last time you made a New Year’s resolution? Not for yourself but for your business? At CAST design team, we can help you commit to your small business resolutions. We understand the hard work it takes to run a business. Transform your business in 2018 by making small business resolutions that will drive your business forward into the future. Follow our checklist and find out where your business can do better.

In 2018, #IResolveTo Transform My Business With These Small Business Resolutions

You might be asking, what’s the point in a small business resolution, anyway? As an entrepreneur, you already have a lot to handle. It’s impossible to think about how to take your business to the next level. By making a resolution, you’re making your business’ growth a priority. The new year is right around the corner, so why wait another day?

Need some help coming up with small business resolutions? We’ve put together a checklist of resolutions and how we can work together to achieve them.

I Resolve To Gain A Better Understanding Of My Brand

You have a good understanding of your brand, but how deep does that understanding go? A logo is only scratching the surface at best. When you have a thorough understanding of your brand, you can attract your ideal clients and employees.

  • Messaging Framework
  • Brand Promise

We are branding experts and help you deliver a consistent brand.

I Resolve To Improve My Website’s Design

Is your website not yielding the results you’re looking for? Are people bouncing off the page before they make a purchase? Remember, your website is like a first impression, and you want it to be a lasting impression. A website that isn’t engaging is certainly not going to generate website traffic and sales. This is a list of requirements your website should meet to leverage its full potential:

  • Achieves online objectives
  • Easy to navigate and understand
  • Is mobile responsive
  • Has a site map for SEO
  • Has relevant content published regularly

Guess what? There’s much more to this list where that came from. If you’ve answered no to any of the above items on the checklist, it’s time to make your website a top priority for 2018. We have the perfect solution: a team of website designers and developers with the expertise to optimize your website’s design for its purpose. What will you get out of it? A free consultation to identify where your website design can shine!

I Resolve To Go Mobile

In today’s digital world, businesses can’t afford to not go mobile. We’re not talking about having a responsive website design (although you should have that too; see our note above).

  • Develop a mobile app

There’s a common misconception that small businesses don’t need a mobile app. Not the case! More and more people are using their mobile devices as their primary source of internet. A mobile app enhances that experience. Plus, more and more people are using mobile apps. We are super proud to announce that we will be starting to offer mobile app development in 2018!

I Resolve To Improve My Digital Marketing

Digital marketing is such a large umbrella, so let us break it down for you.

  • Run paid ads on social media
  • Generate sharable content
  • Create a company Video

The cliche content is king will always ring true when it comes to digital marketing. Your digital marketing strategy is key to getting your business name in front of your target audience. Paid ads like Google AdWords and Facebook ads are a great way to grow your targeted audience and get your brand noticed even faster. Engage your current audience (and get them to talk about you on social) by writing high quality content they’ll want to share on their social media networks. You want to get people talking about you online, which is where everyone is!

I Resolve To Fix My Website’s SEO

Your website needs content so it can be indexed by search engines. But that doesn’t mean you can just write and post whatever you want. You should use specific keywords to improve your search engine ranking. Not only that, but the content itself has to be engaging. If you don’t write something exciting and fresh, what makes you think your audience will want to read it?

Improving your website’s SEO is easy when you do the following:

  • Website audit
  • Keyword research
  • Optimization

It sounds like a lot of work, but remember, this isn’t something you will be doing yourself! Just put your trust in the experts to guide you in the right direction.

 

No matter what your New Year’s small business resolutions are for the upcoming year, we’ll have a solution to match it. Our team has the expertise to optimize your online business to achieve your goals.

Reach out to us today to see where your brand can shine, and receive a free consult.