What exactly is a “brand voice” and how do I get one?
Your Brand is not your logo, your tagline, your product, your service. It may be portrayed through these things, but they are not in fact your brand.
Your Brand is the consistent message that is delivered every time someone comes in contact with your company. It’s how and why your customers feel the way they do when interacting with your company. And it’s the reason they keep coming back for more.
Another way your brand is carried out to your customers is through your brand voice. Brand voice is the human element of your brand. Think of it as the brand’s personality.
What does your business stand for?
Your brand voice is all about how you communicate who you are and why customers will choose you over anyone else. You must be able to communicate your value to give your brand the voice it deserves. The moment you can’t communicate your value, your brand means nothing. Decide who you are, who your company is and what you believe. Be sure everyone on your team is on the same page. Understanding this and truly believing in it will give you the push in the right direction toward finding the voice in your brand message.
Developing your brand voice
If your brand was a person, how would you describe him/her? How would you want other people to describe him/her? Think about the keywords related to how you described that person. Was it complex? Was it passionate? Was it energetic? That is how you are going to be able to formulate your brand voice. Using those key descriptive words your brand now can be formulated into tone and voice. For example, the person you described may have been energetic, so your tone would be playful. This is just a scratch at the surface of being able to really dive deep into the voice in your brand message.
Utilizing your brand voice
As your business develops, it is important to remember that your brand does not have to develop with it. Your brand is how you are portrayed by customers. It is how you interact. When used correctly, you may notice your business relationships strengthen and social media interactions will get easier. The more stable your overall brand is, the more recognition and loyalty you will receive. Because of this, it is important to start your business with a solid branding foundation.
Remember that every time you share something on social media, speak at a conference, set up a Facebook Advertisement, you are displaying your brand voice. Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you with the first steps. Let’s start today in defining your Brand Voice.