Small Business Resolution Checklist for 2018


When was the last time you made a New Year’s resolution? Not for yourself but for your business? At CAST design team, we can help you commit to your small business resolutions. We understand the hard work it takes to run a business. Transform your business in 2018 by making small business resolutions that will drive your business forward into the future. Follow our checklist and find out where your business can do better.

In 2018, #IResolveTo Transform My Business With These Small Business Resolutions

You might be asking, what’s the point in a small business resolution, anyway? As an entrepreneur, you already have a lot to handle. It’s impossible to think about how to take your business to the next level. By making a resolution, you’re making your business’ growth a priority. The new year is right around the corner, so why wait another day?

Need some help coming up with small business resolutions? We’ve put together a checklist of resolutions and how we can work together to achieve them.

I Resolve To Gain A Better Understanding Of My Brand

You have a good understanding of your brand, but how deep does that understanding go? A logo is only scratching the surface at best. When you have a thorough understanding of your brand, you can attract your ideal clients and employees.

  • Messaging Framework
  • Brand Promise

We are branding experts and help you deliver a consistent brand.

I Resolve To Improve My Website’s Design

Is your website not yielding the results you’re looking for? Are people bouncing off the page before they make a purchase? Remember, your website is like a first impression, and you want it to be a lasting impression. A website that isn’t engaging is certainly not going to generate website traffic and sales. This is a list of requirements your website should meet to leverage its full potential:

  • Achieves online objectives
  • Easy to navigate and understand
  • Is mobile responsive
  • Has a site map for SEO
  • Has relevant content published regularly

Guess what? There’s much more to this list where that came from. If you’ve answered no to any of the above items on the checklist, it’s time to make your website a top priority for 2018. We have the perfect solution: a team of website designers and developers with the expertise to optimize your website’s design for its purpose. What will you get out of it? A free consultation to identify where your website design can shine!

I Resolve To Go Mobile

In today’s digital world, businesses can’t afford to not go mobile. We’re not talking about having a responsive website design (although you should have that too; see our note above).

  • Develop a mobile app

There’s a common misconception that small businesses don’t need a mobile app. Not the case! More and more people are using their mobile devices as their primary source of internet. A mobile app enhances that experience. Plus, more and more people are using mobile apps. We are super proud to announce that we will be starting to offer mobile app development in 2018!

I Resolve To Improve My Digital Marketing

Digital marketing is such a large umbrella, so let us break it down for you.

  • Run paid ads on social media
  • Generate sharable content
  • Create a company Video

The cliche content is king will always ring true when it comes to digital marketing. Your digital marketing strategy is key to getting your business name in front of your target audience. Paid ads like Google AdWords and Facebook ads are a great way to grow your targeted audience and get your brand noticed even faster. Engage your current audience (and get them to talk about you on social) by writing high quality content they’ll want to share on their social media networks. You want to get people talking about you online, which is where everyone is!

I Resolve To Fix My Website’s SEO

Your website needs content so it can be indexed by search engines. But that doesn’t mean you can just write and post whatever you want. You should use specific keywords to improve your search engine ranking. Not only that, but the content itself has to be engaging. If you don’t write something exciting and fresh, what makes you think your audience will want to read it?

Improving your website’s SEO is easy when you do the following:

  • Website audit
  • Keyword research
  • Optimization

It sounds like a lot of work, but remember, this isn’t something you will be doing yourself! Just put your trust in the experts to guide you in the right direction.


No matter what your New Year’s small business resolutions are for the upcoming year, we’ll have a solution to match it. Our team has the expertise to optimize your online business to achieve your goals.

Reach out to us today to see where your brand can shine, and receive a free consult.

Let us show you how we can help, ask questions, and make sure the synergy is there.