5 Ways to make Your Business Stand out in a Crowd of Competitors
5 Ways to make Your Business Stand out in a Crowd of Competitors
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Businesses today have to differentiate from their competitors, standout and be noticed. There are plenty of ways for businesses to fail. One in particular is NOT standing out in a crowd of competitors. We aren’t trying to scare you but standing out is critical to a business’s success. It is difficult to accomplish but CAST design team is here to guide you. Here are a few ways to make your business stand out in a crowd of competitors:
1. Look Different
Make your brand recognizable and unique. It is all about positioning your business. Look at the Starbucks’ logo. This Seattle business was named after a nautical character and to continue the nautical theme, they chose a design reflecting the seductive imagery of the sea. There is no sign of a coffee bean or connection to coffee but it’s a unique story and easily recognizable.
We aren’t saying you have to think so far outside of the box but consider ways you can be more unique or different from your competitors. Whether it’s a unique logo, creative way to deliver your service or product, or showcasing your unique work environment, people like new and improved businesses strategies.
2. Excel in Customer Service
Delivering extraordinary customer service is ideal. Each response or interaction with your customers, fans or inquirers need to be professional and near perfect. Customers are contacting you because they want to be heard. Take the time to listen. Keep these three things in mind when responding to customers: Value, Satisfaction and Delivery. Do you think you can provide all three?
Do you work face to face with your customers? Make them feel like home, provide them with a water or a snack. Maybe ask them about their day, make a connection with them.
Take a look at these companies who have successfully interacted with their customers and have stellar customer service: Amazon, Chick-fil-A, and Trader Joes. Learn from other successful businesses and make sure you’re genuine.
3. Keep Your Word
There are several businesses out there thinking they can “BS” their way to the top. The best way to keep your morals aligned and your business successful in the long run is to keep your word. Customers go back to reliable, trustworthy brands, not brands that treat you different than what they promised you.
Focus on your niche and what you have advertised to the world. Ensure you are knowledgeable and can prove to your competitors and your customers with the best. If you say you are the best, people will come to you wanting the best. Keep your word and be true to what you are able to provide.
4. Show Up
Take the initiative to show up for your business, to support other businesses and advertise. Create a memorable experience, show up and be known. If someone asks for a proposal, ensure you contact him or her immediately. Give them more reasons why they should want YOU and your business.
Have you been invited to an event? Respond promptly and accordingly. If you say you’re going to show up, show up. Show your interest even if you are either declining the invite or accepting it. How you respond and how you show up, will differentiate you from the rest. Remember, actions speak louder than words.
5. What Goes Around, Comes Around
Similar to customer service, you should treat people how you want to be treated. Take the more difficult route and make an effort to be respectful and listen. One bad review can destroy your business. Keep your opinions to yourself; make sure you are professional and respectful. You never know who your future investors, competitors or customers will be.
As you can see, standing out will be hard work and not an easy task. If you do it right, your company will stand out from your competitors. By taking the right actions, you will not only outshine your competitors, but you can create unique partnerships and build powerful communities. If you’re feeling a little overwhelmed and don’t know where to start, we’re here to help. We specialize in helping you stand out against competitors!
