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What to Consider before Paying for Ads
by steph_f37c396k

What to Consider before Paying for Ads

What to Consider before Paying for Ads

Before you consider paying for advertising, have you asked yourself this important question…WHY should you advertise? Advertising takes your business one step ahead of your competitors; it generates awareness and markets your business to potential customers. Also, advertising is something you can control by planning ahead and aligning ads with a launch, event, or promotion (sale, special, etc.).

Before taking the next step into paying for advertising, here are a few questions you should ask yourself and things you should consider before taking the plunge:

  • Is my website easy to navigate?
  • Does my mission and vision validate my goals and will attract my target audience?
  • Is my branding and design visually appealing?

 

Website, Mission, and Branding are all things that should already be completed before you consider Advertising. Other than having a business plan and having a service or product available, these are the basic steps of marketing your business.

Other things you should consider or take action before Paying for Advertising:

 

Know Your Target Audience

Who is your audience? Are you targeting the right customers or clients? Targeting your audience is very important to your business. Why? This is a particular group who you are interested in or who might be interested in your business. They might be in the same area or location, fall into a particular demographic, or share the same beliefs or lifestyle, either way, this group is very important for your business.

 

Showcasing your Positive Testimonials

By showcasing your testimonials, it shows your vulnerability to future clients and shows empathy. Empathy is important in a business because it provides positive engagement, which will potentially drive productivity. If these testimonials are honest, positive and acceptable to display on your website, your website visitors will be more willing to work with you and your team. Showcasing testimonies helps build trust.

 

Track Everything

From social media followers and likes to page visits, you should know everything about your website. Yes, even the more difficult stats that might make you start doubting your business tactics. Start by understanding your website analytics, use traffic sources like Google Analytics to help you get started.

Have you tried everything from targeting your audience to tracking everything you own and you still aren’t seeing results? No need to panic. This just validates that you are ready to pay for advertising.

Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising.

 

What types of ads are available to advertise your business?

There are many types of ads to consider. Text Ads are ads you usually see on the primary Google search page. Social Media Ads are done through Facebook, LinkedIn, and Instagram. They are quite popular and target based off of location, demographics, and preferences. Pay per click ads can be text or image-based and is a type of ad that allows you to advertise on a website and only pay when someone clicks on it. The ad methods mentioned above are just a few of the paid advertising options you have.

Paid advertising will amplify everything else you’re doing. More page views means more potential sales. Continue to track everything. You can remove, adjust, or add ads, as the needs of your business change.