Clarify then Amplify

People listen to brands that communicate clearly

The Problem:

  • Customers don’t understand what you do
  • Salespeople can’t identify why the company is different
  • There is no why or deeper sense of meaning
  • The message is inconsistent or told in many different ways
  • Customers are going to the competition

The Solution: Strategy

In order to get clear on who we are targeting, we have to be clear on what message we are going to deliver and what success looks like.

Our Promise

Strategy + Content + Technology

Data-Driven

DATA DRIVEN
We make choices based on data.

Goal-Oriented

GOAL ORIENTED
Monthly strategy calls to review.

Brand-Focused

BRAND FOCUSED
Content & graphics made for your business.

We Talk Numbers

You will know exactly where your money is going

Perfect for the serviced based entrepreneur or small business that just needs the web credit. We sit down with you and coach you on how to optimize the website to not only sell for you, but also to be part of your back-end process, sales process and marketing plan.

The Right Platforms

There is no need for you to be on ALL platforms! During the Design Shrink we will do research and define what platforms are best for your industry and goals.

A Simple Process

Define and Execute

Marketing_Design_Shrink

STAGE 1: DESIGN SHRINK™
A strategy is developed to define goals and a message by going through our proven process.

Marketing_Design_Light

STAGE 2: IMPLEMENT
Once we have a game plan, we implement the strategy and analyse the results every month.

Deliver A Solution

Clearly communicate how you can help

Perfect for the serviced based entrepreneur or small business that just needs the web credit. We sit down with you and coach you on how to optimize the website to not only sell for you, but also to be part of your back-end process, sales process and marketing plan.

Looking for Proof?

See the Facts

A website is more than a selling tool, it is a key part of your back office, processes and selling procedures. Capture information that syncs to your CRM, sell products, book appointments, and create your own community.

The Details

Here are a couple of FAQs we normally get.

This keeps both parties responsible as there is a clear direction and goals.

We just need a notice 30 days before you would like to cancel service. At that point we will put together a spreadsheet with all login information to turn over to you.

Definitely! We rely on you as the expert in your field. Normally for the first couple of months you will review the calendar and give us changes. Then it's up to you to let us rock it out or check the content on a continuing basis. Either way works for us!

As much or as little as you want to. The more we do though, the higher the cost. If you are looking for an affordable option, look into our Marketing Design Shrinks™ to point you in the right direction.

When you're preparing a social media campaign, there are several important things to keep in mind. These include creating a buyer persona, setting goals, creating a content calendar, and tracking results. You'll also need to make sure you're following up with your contacts.

Setting goals

In order to see results from your social media campaigns, it's crucial to set goals that you can measure and meet. One of the most important metrics to focus on is the reach of your brand or company. This metric measures the number of people that see your posts and pages. Although this may seem trivial, it's important to remember that if you're not reaching the right people, you won't get any results. By making your social media marketing efforts intentional, you'll be able to reach more potential customers and increase sales.

 

The first goal you should set for your social media campaign is to increase brand awareness. This will involve producing and sharing content that will get your name in front of as many people as possible. You should also measure the success of your campaign with KPIs and social media metrics. The data that you collect will help you make informed decisions and improve your marketing strategy.

 

When creating your social media goals, make sure that you use SMART goals. SMART goals are goals that are specific, measurable, attainable, and relevant. They can be used in any aspect of life, but are particularly important in business. They help you focus your efforts, keep track of data, and keep you accountable.

 

Another important thing to keep in mind when planning a social media campaign is to set clear objectives. This way, you can remain focused and get the results that you want. Once you've set your goals, you'll know how much time to devote to each social media activity and where to allocate your resources.

Creating a content calendar

Creating a content calendar for your social media marketing strategy will help you plan your content and ensure consistency. It will also help you manage your SEO and SEM campaigns more effectively. Using a calendar to create content will also make it easier for you to collaborate with your team members on the production of your content. This will help you optimize your campaign's performance and free up more time for higher-level thinking.

 

To start creating your content calendar, first determine your current strategy. Then, make notes on different types of content and their formats. For example, you may want to focus on user-generated content or educational content. Also, try to identify which types of content are performing best on your social media platforms.

 

Once you have all of your content organized, you can begin planning your content calendar. You can use a tool like Google Docs to create your calendar. You can also use a tool such as Dropbox to organize your content in one place. Creating a content calendar can also help you brainstorm ideas.

 

When planning your social media marketing campaign, you need to have a clear idea of when you plan to post different types of content. A content calendar will help you organize all of your content and avoid making mistakes. You'll be able to see when it's time to post something and where to publish it.

 

Using a content calendar is an essential part of your marketing strategy. If you don't have one, you can download one from a free template site. Then, you can customize it with your company's colors and identity. Using a calendar that is customized to match your brand colors is a great idea. You can also customize your calendar using color coding. Another great tool for creating a social media content calendar is Excel. It's an easy-to-use tool for categorizing content.

Tracking results

When launching a social media campaign, it is important to track its success with social media metrics. These metrics are typically time-bound and can be as basic as the number of mentions or brand awareness. In addition, they can provide insight into how your message is spreading. Facebook analytics can be a useful tool to track the effectiveness of your social media campaigns.

 

Social media metrics can help you determine the effectiveness of your campaign, pinpoint areas that need improvement, and develop new ideas for content and campaigns. You also can use these data to optimize future campaigns and justify your social media spending to upper management. You can also track results over a longer time period to understand seasonal changes or other trends in your metrics.

 

By tracking the results of your social media campaigns, you can refine your social media strategy to increase brand awareness and sales. This will help you decide where to focus your attention and spend your revenue. Moreover, tracking your campaign will also help you eliminate any ineffective campaigns. In addition, it will give you a clear picture of your customers' wants and needs.

 

You can also track bounce rate, which is the percentage of users who click a link and then leave the page without taking action. To track bounce rate, use a tool such as Google Analytics, which analyzes the sources of your website's traffic. If you find that your social media campaigns have a lower bounce rate than other traffic sources, then it is likely that your campaign is targeting the right audience and producing high-quality traffic.

 

Social media marketing campaigns are a great way to boost your brand's social presence and attract a highly relevant audience. When done properly, they can multiply your revenue. While the ROI of social media isn't as clear as traditional marketing, tracking results is an important part of achieving marketing goals and refining your strategy.

 

The effectiveness of social media depends on how many metrics you track. Metrics can include brand awareness, engagement and conversions. You should include these metrics as part of your social media strategy in order to show your ROI and keep track of any weaknesses.

Developing a social media strategy can be a complex task. You need to create a plan and measure progress to make sure your social media campaign is working and meeting your goals. In this article, we will cover developing a social media strategy and a social media marketing plan and how to measure your progress.

Developing a social media strategy

Developing a social media strategy is a necessary step for any business. It should include business objectives, target audience, timeline, evangelizing plan, and various tools. This way, you can leverage the power of social media to grow your business. It is important that you consult upper management when developing a strategy.

 

After developing a strategy, you should monitor your progress. You can track your progress by setting objectives and creating dashboards. Make sure your objectives are specific, measurable, realistic, timely, and based on your overall strategy. The dashboards you create should also be easily manageable and should include the most important metrics.

 

Once you have created a social media strategy, you must select the platforms that will be the most effective for your business. Choose social media channels according to your target audience's preferences. The platforms should be relevant to your business goals, and your chosen social media sites should be engaging and informative. You should also choose target keywords and identify competitors to help you create the most effective social media strategy.

 

Developing a social media strategy is vital for any business. Without a strategy, many businesses fail to leverage the power of social media to their advantage. Research shows that 79% of internet users in the US are active on social media. Furthermore, 69% of American adults use social media to keep up with news and information. In addition, 35% of Americans use social media to look for a job.

 

Developing a social media strategy is not as complicated as you may think. You just need to make a few preparations. First, you need to define your business goals. This will serve as your starting point. Once you have defined your business goals, you can then focus on developing a strategy. Your social media strategy should be aligned with your overall business objectives.

 

The best social media strategies are those that complement other marketing efforts. While they can't replace other inbound promotional methods, they can help you achieve your business goals and grow. For example, if you use social media to increase your brand awareness without using advertising, you can combine it with your other marketing efforts for additional impact. In addition, social media lets you get direct contact with your customers and prospects. This helps you create a more authentic brand and helps you connect with your audience.

Developing a social media marketing plan

A social media marketing plan is a detailed blueprint that outlines how you will reach your audience. It should include specific goals for each of your social media accounts and work towards delivering one consistent message across them. While it may seem simple at first, creating specific goals for different platforms can be more difficult than it looks. This is because each platform requires different types of content, different mediums, and different forms of measurement and analytics.

 

Having a specific goal will help you keep track of your progress. You can set a short-term goal, such as "drive more traffic to your website" as long as it is measurable. Once you have a specific goal, you can track your progress and make adjustments along the way.

 

Social media marketing is a continuous process, and it requires regular maintenance and monitoring. If you fail to track your results, you will have no idea if your strategy is working. Therefore, it is vital to monitor key metrics to determine whether or not your plan is achieving its goals. The right metrics will help you make adjustments to your social media strategy.

 

The next step in creating a social media marketing plan is defining your target audience. You can do this by examining the audiences of your peers and competitors. You can also make sweeping demographic sweeps to better understand the demographics of your audience. This will help you determine which platforms your target audience will be most engaged with.

 

When you're developing a social media marketing plan, it's important to understand your competition and the best way to compete against them. By analyzing what your competitors are doing, you'll know what strategies will work best for you and how to adapt your strategy accordingly. It's also important to understand what you should avoid. You don't want to look like your competitors in the eyes of your audience.

 

Creating great content is a crucial component of a successful social media campaign. But it can be difficult to create engaging content if you don't know your target audience. Your content should be relevant to your audience and should align with their behaviour and journey. By doing this, you'll be able to publish more competitive content, build your audience, and achieve your goals.

Measuring the success of a social media strategy

Measuring the success of your social media strategy involves a variety of metrics. One of the most important metrics is engagement. This metric measures how much a social media post is shared and how often people mention a brand. It is important to keep these metrics high as they show the level of trust your audience has in your brand. High engagement can also help you distinguish yourself from competitors.

 

Another metric to track is website visitors. How often your website is visited can help you determine how influential you are. If a social media campaign is successful, it will likely be more likely to lead to more website traffic. Similarly, contests, giveaways, and polls can help you gauge the level of social influence you're gaining. By measuring the cadence of your social media activity, you can see how successful your social media strategy is, and make any adjustments necessary.

 

You can also measure the effectiveness of your social media campaigns by setting clear goals. For example, you might want to increase conversions from website visitors to customers. Knowing your goals will help you define the metrics to measure and the timeline for measuring them. For example, if you want to boost conversions by 25% in 3 months, then you can measure your social media traffic, ads, product tags, and influencers.

 

You can also measure the impact of social media on your revenue. Many companies measure the ROI of social media campaigns by comparing them to other marketing channels. This will help you rationalize your marketing and determine which platforms have the most potential to boost your company's revenue. In addition, you will be able to compare the effectiveness of various social networks and gauge which ones are worth the most time and money.

 

Measuring the success of your social media strategy requires regular monitoring and measurement. Luckily, social media management solution platforms such as SharpSpring Social make the process of gathering data easier and provide you with the insights you need to determine whether your social media strategy is a success.

Measuring progress towards your goals with a social media strategy

When planning a social media strategy for your company, it's important to set specific goals and measure progress towards them. Your social media strategy should support your company's overall marketing goals, not be a distraction. It should be an extension of your sales and marketing efforts, boosting brand awareness and customer service.

 

One of the top challenges for social media marketers is proving the return on investment. The good news is that the ROI for social media efforts can be measured in different ways, using different KPIs. Once you've defined your goals and have a set of KPIs in place, you can measure your progress towards them step-by-step.

 

Measuring your progress towards your goals with a social media campaign requires measuring how well you are meeting them. For example, if you're using Facebook to advertise your business, you can track the engagement of your posts and see what your audience's reaction is to your products and services. Similarly, if you're trying to increase the number of followers on Twitter, you can track your progress by analyzing how often they visit your site.

 

You can measure your progress by tracking the number of new clients you receive from social media. Of course, the most important KPI is the amount of new clients. But there are other numbers that you can monitor as well. Using these metrics in your social media strategy can motivate your team and give you the assurance that your efforts are worthwhile.

 

Social media marketing is a long process. Sometimes, you need to tweak your strategy several times in order to see real results. Therefore, it's crucial to measure your progress in order to make adjustments to your strategy and improve it. In order to get the most from your social media efforts, it is important to set specific goals.

Market research is a vital part of a company's business strategy. It helps to identify problems and set goals for the company. It can help companies to determine what they are offering to consumers and what they need to improve their product or service. A well-done research plan can help a company grow and become successful.

Secondary research

The first step to conducting secondary market research is to identify the research topic. After identifying the topic, make a list of attributes you want to research. Next, identify your sources of information. Next, narrow down the types of sources to find those that have the most relevant information for your topic. Secondary research is an excellent way to test hypotheses or assumptions and to find gaps in your knowledge.

 

Secondary market research must take into consideration the preferences of consumers and the types of sources that should be used. Some common sources include government and trade publications, the internet, and privately compiled company data. It's essential to conduct research that satisfies your research objectives and meets the needs of management. Once you have collected your data, you can present your findings to management for final decision making. Finally, secondary market research requires thorough analysis to determine if the results meet or exceed expectations.

 

Social media sites like LinkedIn can be used as a directory of companies. You can search for a company's name or an industry to narrow down the results. The internet is also a valuable source of secondary market research. Although social media is widely used, the privacy and control of what people write can't be guaranteed.

 

Secondary research also helps you to complete a competitive assessment. Public information can give you a good baseline for the competition. For example, a community college can use secondary research to determine how competitors stack up to its courses. The official website may contain enough information to paint a full picture of the competition.

Focus groups

Focus groups are a great way to obtain valuable information from your target market. They can help you collect more accurate needs assessments, pull meaning from general surveys, and even tailor your product features. However, focus groups require a certain amount of planning and a well-defined agenda. Here are some tips to ensure your focus groups are a success:

 

Focus groups are great for gathering qualitative data because they allow researchers to watch and listen to emotional reactions. They also generate large volumes of data because they can be used to study a variety of topics. However, they are not a replacement for quantitative sampling methods. And focus groups can easily go off track unless facilitated by an experienced moderator. So, be prepared to prepare for some challenges! In general, the format of focus groups is flexible, but certain types of questions should be incorporated into them to ensure the most accurate results.

 

When selecting a focus group, keep in mind the size and composition of the participants. Typically, focus groups range between five to 10 people. However, a group of 5 to seven people is considered ideal. It is also important that the participants have enough common ground. Otherwise, the participants will not have a good opportunity to articulate their opinions.

 

Focus groups are an effective way to get in-depth feedback on various topics. They can be used to gather feedback on different products or marketing campaigns. Moreover, they can be used to gather consumer opinions on current events, politics, or pop culture. The moderator can ask questions and keep notes on what the participants are discussing.

Surveys

When conducting a market research study, it's important to have a clear objective in mind. You must know what you want to know, who you want to reach, and what they're willing to pay for. You must also know your target market and the best time to contact them.

 

When asking respondents to complete a survey, avoid asking them irrelevant questions. For example, you shouldn't ask respondents about the product's image. Asking qualitative questions can give you meaningful trends and insights. However, they also have the tendency to result in survey abandonment. To combat this, keep the questions simple and easy to understand.

 

Surveys can be distributed online or through mail. However, keep in mind that not all respondents will be tech-savvy. In order to maximize your response rate, write surveys in the language your target market uses. It will sound more personal and human to your respondents, and they'll be more likely to respond if you've spoken to them directly. You can also use email reminders, social media posts, or follow-up SMS to remind respondents to complete the survey.

 

Surveys can help you understand how much money your customers are willing to spend. They can also reveal what features and functions your customers would like your products to have. This helps you improve your product.

Competitive analysis

The results of competitive analysis will help you identify opportunities in the market. It will also provide you with an understanding of the competition's products and services. It can also give you a new perspective on your business. You can use competitive analysis templates to get started. Once you've identified opportunities, you can then develop a strategy to exploit those opportunities.

 

You can conduct competitive analysis by comparing the details of your product or service with the products or services that your competitors are offering. This will help you identify their strengths and weaknesses and use them to make better decisions for your business. Similarly, you can also use competitive analysis to analyze your own strengths and weaknesses in order to make more informed strategic decisions.

 

The first step in a competitor analysis is to find out as much information as you can about your competitors. You can do this by looking at their websites and their employee counts. You can also perform competitive analyses with the help of websites like CrunchBase. Using competitor databases can help you identify trends that you can use to improve your business.

 

Another step in competitive analysis is SWOT analysis. It allows you to analyze your competitors' strengths and weaknesses in a business context and develop a strategy for capturing market share. By identifying your competitors' strengths and weaknesses, you can develop a more effective business strategy and develop marketing tactics that will improve your sales. In addition to this, competitive analysis will help you identify trends in the market and new brands and products.

Digital ads

Marketers can do digital market research by creating buyer personas and analyzing their target audience. These profiles should be representative of the types of customers that your business is trying to reach. They should include people who have bought from you in the past and those who haven't. Aim for about 10 participants per persona. If you're working on a large scale campaign, you'll need to create separate sample groups based on each persona.

 

A market research study should begin with a well-defined question. This is crucial, because it is a way to gather information about your target market and determine how you can improve your products or services. It can help you understand consumer preferences, brand recognition, and the comparative effectiveness of different ad campaigns. It's also important to decide who you'll ask for data, as well as how the data will be collected. You should also account for the possibility of statistical errors and sampling bias.

 

Market research is a crucial component of any advertising and marketing campaign. It allows marketers to determine how to reach their target audience and tailor their messages to their specific needs. It can also help them find out where and how they first became aware of your product, and how likely they are to change their purchasing behavior. The answers to these questions are crucial to creating an effective marketing campaign. It's also essential to segment audiences to tailor messages to their interests. Companies that specialize in marketing research will be able to provide you with demographic and behavioral data for a variety of demographic groups.

Finding underserved markets

If you're trying to reach new customers and grow your business, finding underserved markets can be difficult. There may not be enough businesses in a certain market, or the demographics may be unattractive. You might even find that zoning issues are a challenge. Finding an underserved market requires patience and understanding.

 

In every industry, there are people and needs that are underserved. For instance, there may not be enough pet-friendly apartment complexes in a particular city. Or there might be not enough allergy-friendly restaurants or eye doctors who work with specific insurance plans. These markets are not always obvious to marketers, but they are still opportunities for them.

 

Using data from census and business data can help you find underserved markets. You can even use online tools to visualize your target markets. Tools like MapBusinessOnline can help you identify the areas where your business could thrive. With these tools, you can easily visualize the potential of an underserved market and start taking steps to enter it.

 

Finding underserved markets is one of the best strategies for expanding your business. However, it takes a lot of work to make this venture a success. And without a solid business plan, you may face many unexpected challenges. However, you can take the proper approach to achieving your expansion goals through data analysis and rigorous location planning.