Website Design

People listen to brands that communicate clearly

The Problem:

  • Customers don’t understand what you do
  • Salespeople can’t identify why the company is different
  • There is no why or deeper sense of meaning
  • The message is inconsistent or told in many different ways
  • Customers are going to the competition

The Solution

CAST design team has created a framework based on research and implementation to help clarify your message. Once you are done with the Design Shrink, you’ll get a Website Roadmap that will give you all the tools to be seen, heard, and understood by your website alone.

Our Promise

No matter what, this is what you deserve

Creative_Direction

CREATIVE DIRECTION
We consult and advise

Communication

COMMUNICATION
Every step of the way

Control2

FULL CONTROL
This is YOUR website

For the 1 Man Show

1-Page Profile WordPress Website

Perfect for the serviced based entrepreneur or small business that just needs the web credit. We sit down with you and coach you on how to optimize the website to not only sell for you, but also to be part of your back-end process, sales process and marketing plan.

A Simple Process

Define and Execute

Design_Shrink

STAGE 1: STRATEGY
A strategy is developed to define goals and a message by going through our proven process.

CAST_design

STAGE 2: IMPLEMENTATION
Once we have a game plan, we implement and build the website approved by you.

The Features you Need

A website is more than a selling tool, it is a key part of your back office, processes and selling procedures. Capture information that syncs to your CRM, sell products, book appointments, and create your own community.

Ecommerce

Custom build a system for your business to sell online.

Booking

Give your users the ability to book a meeting and pay for your services on the spot.

Social Media

Integrate live feeds, have share buttons on your blog, and show social proof on your website.

Sale Tickets

Keep track of your attendees and events with a custom built manager.

List Properties

Have all your properties your selling on your website and update them with ease.

Memberships

Sell memberships and create your own online community.

Chat

Give your users the choice to chat with your business while on your website.

Directory

Integrate live feeds, have share buttons on your blog, and show social proof on your website.

Blog

Sell your product or services online. We will build in the custom features needed for your back end.

Portfolio

Sell your product or services online. We will build in the custom features needed for your back end.

Ecommerce

Custom build a system for your business to sell online.

Booking

Give your users the ability to book a meeting and pay for your services on the spot.

Social Media

Integrate live feeds, have share buttons on your blog, and show social proof on your website.

Sale Tickets

Keep track of your attendees and events with a custom built manager.

List Properties

Have all your properties your selling on your website and update them with ease.

Memberships

Sell memberships and create your own online community.

Chat

Give your users the choice to chat with your business while on your website.

Blog

Sell your product or services online. We will build in the custom features needed for your back end.

Directory

Integrate live feeds, have share buttons on your blog, and show social proof on your website.

Portfolio

Sell your product or services online. We will build in the custom features needed for your back end.

Built with you in Mind

Part of your strategy

A website is more than a selling tool, it is a key part of your back office, processes and selling procedures. Capture information that syncs to your CRM, sell products, book appointments, and create your own community.

Looking for Proof?

Included on all Websites

What you get no questions asked

Discovery Consult

1 - 2 Hours

100% Ownership

No hostage keeping here.

Branded Graphics

With your colors.

3 Months of Maintenance

After launch for tweaks.

Basic On-Site SEO

Integrated during the build.

FREE Domain

Registered for 1 year.

Add Ons

We can take care of it all

Additional Pages

Fixed price per page.

Content Writing

Let us take care of the words.

SEO

Keyword targeting.

Photography

Get branded photos.

Video

Tell your story better.

Maintenance

Keep your website up to date.

Ready to Start?

The Details

Here are a couple of FAQs we normally get.

You will get JPEGs, PNGs, and PDFs as well as the original document. We work with Adobe software and depending on the project we use a variety of softwares.

The simple answer: Yes and No. We work with design software so if you have it, then yes, you can open up the file and edit it. If you do not have the software we used to create the design, the alternative would be PDF editor, which has it's limitations.

The first step is to request a call so we can make sure that we are a good fit.

In order for us to start any project, we ask for a 50% deposit. This is non-refundable and we do this in order to make sure that we are getting paid for our time. This also ensures that both parties are invested.

There are several different methods to build your custom website. One method involves choosing a template. Website builders typically offer templates that are optimized for the industry you're in. For instance, if you're in the catering business, you may want to choose a template that includes culinary photography and restaurant menus. Then, you can change the template and add tabs to make it your own.

Choosing a theme

There are many options for choosing a theme for WordPress. You can even categorize themes into categories based on their purpose. Some of the popular themes are designed for personal blogs, while others are best for business sites or corporate websites. WordPress themes also come with pre-built features. These can make choosing a theme more difficult. It can also be difficult to change a theme without compromising its integrity.

 

When choosing a theme, it is important to choose a theme that is both responsive and visually appealing. Responsive themes are essential for any website, as many people browse the internet on their smartphones or tablets. Non-responsive themes can make it difficult for visitors to navigate your site. A theme should also reflect the content type of the website. For example, an art portfolio website should use a theme with large images and good gallery options.

 

If you're comfortable with coding, you'll have more control over your theme. If you're comfortable with WordPress, you'll have more flexibility to customize it with specific plugins. If you're not sure whether or not a particular theme is compatible with a particular plugin, check the theme's site. You can also try to contact the developer of the theme.

 

You may also want to consider whether or not a theme is SEO-friendly. While WordPress is one of the most SEO-friendly CMSs, there are still plenty of themes out there that don't optimize for SEO. They might not have headers, alt tags, or duplicate content. Additionally, you may encounter dynamic URL errors and duplicate content. Be sure to look for a theme with an SEO-optimized description. Be cautious with SEO ready descriptions though, as they are often simply an attempt to sell the theme.

 

While coding a website from scratch is a challenging task, a well-designed theme can help you avoid some of the challenges of web design. A well-designed theme can be very easy to customize and can do much of the work for you. Furthermore, many modern WordPress themes don't require you to touch code.

Choosing a domain name

Choosing a domain name is an important step in creating a custom website, and it requires some time and research to find the right one. When you find a domain that suits your needs and wants, secure it as soon as possible. The good news is that domain names are relatively inexpensive, so you can even buy one if you're not sure if it's right.

 

When choosing a domain name, it's important to consider your business's brand. The name should reflect your brand and make customers trust your site. Avoid choosing a domain name that's too generic or too whimsical. This can come across as unprofessional, and could hurt your business.

 

Short domain names are easier to remember and type, and are more likely to catch people's attention. A rule of thumb is to choose two or three words. A longer domain name will not make it easier for people to remember it, and may even turn them away. Choose a name that describes your business and is easily pronounced.

 

It's important to keep your long-term vision in mind when choosing a domain name. A domain name that works now may no longer be relevant in five years. It's better to invest a little time now in brainstorming and selecting a domain name that will last for many years to come.

 

A domain name is the first thing a person sees when visiting your website. A poorly chosen domain name will not only fail to capture a user's attention but also hurt your brand reputation. While it may not be an exact science, choosing a domain name that is appropriate for your business is essential to the success of your online business.

Choosing a platform

Building a website is not an easy task, but there are several options that can make the process easier. The best option is to choose a platform that can give you the freedom to customize the website in a quick and easy way. Many website builders are user-friendly and offer advanced functionality.

 

There are many website platforms to choose from, and each offers different features and web design solutions. While some are more versatile than others, many will provide basic features for a simple website. The platforms will also offer tools and features for a wide range of web projects. Beginners and experts alike can benefit from the many options available.

Choosing a builder

There are many different types of website builders to choose from. While choosing a builder to create your website is often based on price, you should always consider features first. Most website builders offer free trials, so you can test out several to see which is the best fit for you. You can also look for features such as ease of use and customization. After testing out several different builders, you should make your final decision based on aesthetic preferences and price.

 

Most website builders offer unlimited bandwidth and storage. Wix, for example, scales according to the plan tiers you choose. Also, make sure the builder offers domain registration and hosting as part of the package. Wix covers the cost of a domain name for the first year.

 

You can also choose to work with a smaller builder like Duda. This smaller builder has over 15 million websites and caters to a particular market. It is an ideal choice for individuals who are creating a large number of websites. In addition to offering an easy-to-use builder, Duda also has unique features that make it stand out from the competition.

 

Some website builders specialize in certain types of content, such as e-commerce sites. If you want to sell products online, choosing an e-commerce builder may be the best way to start. Alternatively, a freelance photographer may want to start with Wix or Squarespace. Most website builders have different price levels and features. If your budget is limited, you can also take advantage of free trial periods or free plans.

Choosing a design

There are many factors to consider when choosing a design for your website. For instance, you may need a responsive design to adapt to different devices, or you may need a website that can grow with your business. Either way, it is important to choose a design that will allow you to make changes easily.

To design a website, you must first define its purpose and develop a concrete plan. Define what you hope to achieve with your site, what type of traffic you expect, and any other important details that will help you plan your project. Once you've defined your goals, you can begin to choose a design template and theme.

Choosing a theme or template

When designing a website, it is important to choose a theme or template. Templates are pre-designed designs for specific types of websites. They are often created with the most current web design trends in mind and are perfect for people with limited coding knowledge. WordPress websites, for example, are often built using these templates and allow you to create a modern site with ease. In fact, over 50% of websites are built with WordPress.

 

When choosing a theme or template, consider the purpose of the website. Are you aiming to sell a product, spread information, or let people know about the services you provide? Considering this perspective can help you make the best choice for your website. You should remember that selecting a theme or template should be part of a larger project and should reflect the purpose of the website in the long run.

 

Choosing a template or theme requires a little extra time and effort. Whether you are building a website for an eCommerce business, a blog, a portfolio, or a startup, choosing the right template is crucial. Choose a theme or template that highlights the most important aspects of your business, such as your brand or your best-selling products. You should also pay attention to the colors and texts that are important to your site.

 

The most important aspect of building a website is choosing a theme or template. The template will determine how your website will be set up, what it can do, and how it will display. You should choose a template that reflects the niche you are in. A template designed for photographers will not work for an accounting firm. You should also consider your budget and time frame when choosing a template.

Defining your website's purpose

Before starting your design process, you should define your website's purpose. This goal will help you determine which features are most important. If your primary purpose is to convert leads, then features that support this purpose will be your top priority. For example, a website without a contact form will not be successful in converting leads. Once you've identified your primary purpose, you can create a list of features that must be present on your site.

 

Then, identify your audience. You'll want to consider the demographics of your visitors. If the majority of your website's visitors are younger, then it might be beneficial to add a search tool to your website. Alternatively, an older audience may be less tech-savvy, so it's best to limit complex functionality to make it easier for them to use your site.

 

Regardless of industry, your website should have a clear purpose. Whether you're a retailer or a coach, your goal is to create awareness and attract new customers. Identifying your target audience will help you define your design strategy and set goals. Having a clear purpose for your website will make it easier to know how to optimize it and achieve your business goals.

 

Once you have defined the purpose of your website, you can then begin designing. There are two basic types of websites: personal websites for businesses. While personal websites are designed for individual purposes, portfolio websites are intended for generating awareness and potential clients. A design portfolio website is a site where you can showcase your work and attract new clients.

 

In addition to the content, you must consider the needs of your customers. You may wish to send out surveys to your customers to gather feedback. These surveys will help you understand what they want to see on your site. They will also help you improve your website's user experience.

Choosing a color scheme

When designing a website, color psychology can be helpful in choosing a color scheme. The color green, for example, is associated with nature, health, and abundance. It can also be effective to use an unexpected color scheme. For example, a red website may be successful because it stands out from green competitors. The key is to make sure it does so in a positive way.

 

The colors you choose for your website must fit the brand you're trying to project. You can get great ideas for color combinations by browsing design galleries and researching color schemes. One website may be well suited for a bright and brash blue, while another website might have more muted and soft colors. Complementary colors can be used to create an exciting and dynamic look.

 

When choosing a color scheme for your website, remember to consider your target audience and the emotions they'll be experiencing. It's also important to avoid copying other websites' color schemes. Use colors that convey the personality and message of your brand, not stereotypes. You can even use design tools to evaluate color schemes on a website and decide which ones would be best for your business.

 

In addition to design tools, a color wheel can be useful. It allows you to see which colors blend together and which don't. You can export the color palette for future reference. Color schemes are a powerful design tool, but they shouldn't be overly complicated. Color combinations that are too complicated can confuse the eye.

 

Colors have powerful psychological effects on your audience. Choose colors that are complementary to one another. They will help enhance your website's user experience. And don't forget to consider the brand's personality and image. The colors of a website should reflect your business's personality and brand identity.

 

When choosing a color scheme, keep in mind that there are two major types of color schemes: complementary and asymmetrical. A complementary scheme consists of two colors on opposite sides of the color wheel. These two color combinations are striking but should not be too distracting.

Keeping track of your website's performance

As more people turn to the internet, keeping track of your website's performance is crucial. If it takes too long for your website to load, it's likely that your potential customers will find another site instead of yours. Fortunately, there are several different metrics you can measure to improve your website's performance.

 

One of the most popular metrics to track is how many people are visiting your site. This is very easy to do and is often done with a free tool like Google Analytics. This tool helps you track different key factors, such as the number of visitors and sessions, and where visitors are coming from. Keeping track of the number of new visitors, unique visitors, and page views allows you to make changes accordingly.

 

Another way to measure the performance of your website is to use key performance indicators (KPIs). These KPIs can help you determine which elements of your site are working and which parts need some tweaking. This way, you can optimize your website for performance. If you're not sure how to track your website's performance, you can always ask a professional to help you analyze the data.

 

Another important metric is bounce rate. A high bounce rate indicates that your audience isn't engaged with your content. This could be due to poor navigation or a confusing CTA. Another helpful metric is the error rate. It shows the percentage of visitors who encounter problems when visiting your website. These errors could be caused by a web server overload or non-existent web pages.

 

By analyzing KPIs, you can justify the price of your design and get more money in the future. It will also help you compare your website's performance to competitors. In addition, you can see which areas of your website need improvement. For example, if your pricing page has a high bounce rate, it could be because your pricing is too high or your design is confusing.