The Investment

STRATEGY
Design Shrinkâ„¢

SOCIAL MEDIA
Implementation

PHOTO/VIDEO
Visual Content

CONTENT
Blogs and Newsletters

Marketing Strategy
This is the first step to any marketing package. Pick your strategy level and then pick your monthly deliverables.
Focus Session
- Assessment.
- Discovery consult.
Platform Strategy
- Social Media Content distribution (what platforms to be on)
- Directly listing distribution (what directories to be on)
- Content Pillars for each platform (what to post)
- Tone and language
Competitor Comparison
- What are customers seeing?
- What are they being told?
- What emotion of Maslow’s needs do you satisfy?
- Why should they trust you?
- What gives you the authority?
- 4 - 6 competitors: Domain Overview - Organic Keyword Ranking - Referring Domain / Backlinks - Organic Traffic Chart - Keywords Trend Chart
Paid Ad Strategy
- Targeting metrics and demographics.
- Google ads and social media.
- Ad types.
- Everything in DEFINEÂ PLUS:
Buyer Personas Development (3)
- Pain points.
- Buying journey.
- Triggering events.
- Research what your personas are seeing in the marketplace.
- How they are searching for solutions.
- Content suggestions based on buying stages.
- Call to action suggestions based on buying stages.
Growth Opportunities
- Content Marketing Topics
- Backlinking strategy (guest blogging outreach)
- SEO - Keyword research
- Networking & organizations
- Customer Loyalty Program
Cause Marketing Campaigns
- Strategy for giving back opportunities
- How to leverage this for PR
- Timely contests / Marketing Campaigns throughout the year and how it connects to a loyalty program
ContentÂ
- Blog post topic suggestions.
- 15 Social media post ideas.

Social Media Packages
For custom packages please reach out. If you sign up for these packages on the website they automatically come with the Define Marketing Strategy as a deposit.
2 Unique Posts a Week
Content Creation & Custom Graphics
Optimized Hashtags
Scheduled for 2 Platforms
Monthly Analytic Reports
Team pricing on services
4 Unique Posts a Week
Content Creation & Custom Graphics
Optimized Hashtags
Scheduled for 2 Platforms
Monthly Analytic Reports
Team pricing on services
Customize This Package >
6 Unique Posts a Week
Content Creation & Custom Graphics
Optimized Hashtags
Scheduled for 2 Platforms
1 Hour/Week of Community Management
Paid Ad Management (targeting, monitoring, optimizing) for 2 ads per month.
Monthly Analytic Reports
Monthly strategy call
Priority turn around
Team pricing on services

Content Creation
SEO Optimized
Keyword Integration
At Least 500 Words
Call to Action
Content Written
Up to 3 Revisions
Added to your Website
Focus Session
SEO Optimized
Keyword Integration
At Least 500 Words
Call to Action
Content Written
Up to 3 Revisions
Focus Session
Content Written
Design a template in Mailchimp or any other drag and drop platform you use
Call to Action
Delivery
Discounts available if recurring contract is signed