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Factors of a Strong Brand Identity

Factors of a Strong Brand Identity 

The most successful brands are companies that have curated unique and memorable identities for themselves. Having a strong brand identity means carefully and intentionally creating an instantly recognizable personality that differentiates you from other businesses in your industry. It sets the tone of your brand and can be used to elicit an emotional response from your target audience. Your brand identity should also communicate the overall message, values, and goals of your business.

There are a number of factors that contribute to a strong brand identity. The following could be just what your brand needs to consider in order to take it to the next level:

Consistency

To avoid confusion about your brand, you need to have a consistent theme across every level of your business. This means using the same basic voice and style in regards to the copy you create, your design themes, branded content and imagery, etc. Everything you do should reflect your brand and convey a single, consistent message of unity within that brand.

Visibility

When creating your brand identity, you should consider how to increase the awareness of your brand. After all, no one will be able to know your brand if they can’t see you. People tend to gravitate towards brands they recognize and are familiar with, even if it’s not necessarily the best fit or highest quality. It’s up to you to be seen and recognized, so keep your brand at the forefront of all your marketing materials and stay active on social media to spread awareness of your brand and make it memorable to your target audience.

Credibility

Your brand identity won’t mean anything if you don’t establish yourself as trustworthy and reliable. Get to know your customers in order to find out what they want and need so you can position yourself to offer just that, and keep directing them back toward your brand. Give them someone to count on and you’ll acquire loyal customers who will return to you time and time again.

Appearance

Developing a professional, creative design for your brand identity helps you to stand out from your competition. It’s important to consider the appearance of the business you are presenting for the experience of your customers. Think about your website, social media channels, and overall business persona. Do they reflect your goals and stay consistent with your values? It’s very useful to use a style guide to clearly lay out visual guidelines for your brand and employees to follow.

Remember that when you create your brand identity, you are applying your brand values to any visual elements promoting your business. Your identity is directly proportional to the growth of your brand and should be carefully considered to ensure it reflects exactly who you want to portray.

Does your brand have a strong brand identity? Do you think it does or do your customers actually agree with you? If you’re struggling to create a brand identity for your company, reach out to our team today.

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Color Psychology in Marketing

Color Psychology in Marketing

Color psychology is the study of how color influences our behavior and decision-making. In marketing, color can be used to impact the way customers perceive and experience your brand. Different colors have characteristics that can spark certain emotions and feelings, and even drive a customer’s purchasing decisions. Colors bring attention to your brand, give assurances about your company, and affect the brain’s emotional sensors even without your audience realizing. The colors that represent you differentiate your brand from other companies in your industry.

It’s important to choose the right color scheme in your marketing strategy so it tells your story in a positive and accurate way, otherwise you exude the wrong impression from the beginning.

Every color has positive and negative connotations depending on its specific shade, hue, or tone. What is the feeling, mood, or image that you want your brand to portray? Do the colors you’ve chosen represent your brand’s personality well? 

Some of the most common hues used in marketing and design, along with their general attributes, are as follows:

Red can be used to foster a sense of urgency and encourages appetite, hence being utilized often by fast food restaurants and sales. It is associated with power, passion, and energy but can also mean danger, aggression or pain. For those with a bold and energetic brand, you may consider incorporating shades of red into your style guide.

Orange combines red’s energy with yellow’s friendliness and fun. It also stimulates appetite and represents physical comfort and playfulness. Overall, orange embodies impulsiveness, enthusiasm, and a positive vibe.

Yellow is generally considered a joyful, warm, and happy hue, giving your brand a youthful vibrance and playfulness. Too much yellow can prompt anxiety, though, so use your best judgment.

Green can be used to encourage relaxation and tranquility, and is associated with health, the environment, harmony, nature, and even finance. It can also be used as a sign of growth and wellness.

Blue is used to spark a spectrum of emotions, but is mostly known for dependability, loyalty, trust, and is mentally soothing. It can be used for relaxation and to put minds at ease, but also signifies that your brand might be trustworthy and secure. Blue encourages productivity and suppressed the appetite, so if you’re in the food industry, you may want to think twice before incorporating it strongly into your brand.

Purple is the color of royalty and has been used to represent spirituality and holistic wellness as well. It can prompt problem solving, creativity, and imagination. It is generally considered a feminine or regal color so keep that in mind when using it for your brand.

Black, when used the right way, can represent sophistication, strength, and authority. Be careful, though, because it can also symbolize evil, sadness, or even death. It just goes to show that context and balance are important! It can be part of a clean looking layout and add high contrast in design, but can be seen negatively if used too much in visuals rather than text.

White can represent cleanliness and is used frequently in design aiming for a modern and sleek aesthetic. It is the symbol of purity, innocence, and simplicity. If used incorrectly in your designs, white can result in a brand that lacks personality or creativity.

As previously stated, different colors can be used by brands to conjure a variety of reactions and emotions for an audience, ultimately influencing them to trust your business or not. Make sure to thoughtfully consider how you’d best like your brand represented and use colors with characteristics that embody it.

Are you looking to create a new brand or rebrand an existing one? CAST Design Team specializes in Branding. We’ve worked with small and large enterprises around the world to perfect their brand. Reach out today for a free consult to learn more about how we can help you. 

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The Differences Between Brand Experience and User Experience

The Differences Between Brand Experience and User Experience

Brand experience and customer experience are two factors of a business with a singular focus: the customer. They work together to engage and draw in an audience, but they have inherently different characteristics and attributes. The brand experience helps cater to the consumer before they even become a customer, and the user experience, or UX, helps guide them through interactions within the brand. They have different approaches when it comes to the wants and desires of the customers, but are both firmly rooted in giving the best possible impression of your brand.

What is Brand Experience? 

Brand experience can rely heavily on visuals or design in order to communicate the message of your brand and evoke certain emotions from your audience. Although visual content is a large part of this, it isn’t the only factor. A great brand experience needs a solid marketing and advertising strategy backing it up. This can include bringing in new sales leads, engaging on social media, and pointing potential customers back to your brand. This creates awareness of your brand and will bring the audience into the next step: User experience.

What is User Experience? 

User experience references the steps the consumer will have to take to reach their destination with your brand. UX has a huge responsibility to ensure a smooth and positive customer experience. Think about it; you’ll be frustrated and give up quickly if a company’s website isn’t intuitive and is frustrating to navigate. High customer satisfaction is the ultimate goal here, so customers should be able to find service and guidance effortlessly. They’re unlikely to recommend or return to you if they have to stumble through a clunky website.

The Difference Between the Two 

The timelines also vary between brand and user experience. Brand experience focuses highly on a long term strategy that grows and develops with the business over a period of time. Relationships are eventually formed between consumers and the brand by continuously engaging with it. The brand experience lets consumers see the business through a certain lens and encourages loyalty. Contrastly, the user experience is much more immediate. Reactions are formed from the very second customers encounter your website or social profiles and the result can be either a lost customer or loyal returner. It won’t matter how good the brand experience is if the customer experience is lacking.

You are also able to measure brand and user experiences in different ways. Brand experience can be measured with data points such as reports and surveys to see how well consumers are engaged with it. User experience is normally measured by customer satisfaction scores and metrics that communicate with a brand, such as feedback surveys or star ratings. 

Either way, both brand and user experiences are important to generating revenue and increasing brand loyalty. They will both determine whether a customer will want to return to your business and will work together to accomplish the goals of your company.

Do you have more questions about Brand or User Experience? Have you been told that your user experience isn’t good? Reach out to our team for a consult on how to improve! 

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How to Create a Brand Strategy

How to Create a Brand Strategy

You may have set colors, a gorgeous logo, and clever phrases that you use as taglines for your business–but branding does not stop with design. Successfully branding your business includes molding your messaging with the problems you plan to solve for your customer base. Simply put, the branding of your business needs to be done with a well thought out strategy. Here are some tips to get you started.

Define the Problem 

People have problems and they turn to businesses to solve them. The countertops are dirty, but a good Clorox wipe will solve the problem. Vacuuming takes too much time–hello, robot vacuums! 

What problem does a customer have that your product can solve? You won’t have much luck selling expensive baby toys for the sake of making a buck–you need to prove to your target audience that your handmade wooden toys for children have a lifetime of value, and in the more immediate future, will keep their kids busy and entertained long enough for them to hide in the pantry and eat licorice in peace. 

Uniquely Solve the Problem

Once you have defined your customer’s problem, you need to figure out how you can uniquely solve their problems with your product or service. Chances are there are many products that already exist that could solve their problem, so figure out why they need to choose you and clearly communicate that in your messaging. 

Sure, a recipe book will solve the problem of not knowing what to cook for dinner–but can you go one step further? Vegetarian recipes, slow cooker recipes, or under $5 recipes all solve the problem of what to cook for dinner, but they are far more unique than just a bunch of recipes and target a very specific group of people.

Get specific about what your product will do for your customers and you will see an increase in your loyal customer base! It is easy to click “add to cart” when you are sure that the product will fix the problem.  

Grab Customers Attention

In the early stages of business, consider offering a grand deal that will entice early customers. You need the cash flow–they love a deal! Offer lifetime support, discounts for subscribing to newsletters or following social media pages, free PDF guides, or anything else that serves your customers. No matter what stage of business you are in, always provide value to your customers. A good relationship is one of give and take, so don’t just take from them. 

Coming up with a great offer that grabs customer attention shouldn’t be difficult. Consider your goals and include a deal that helps both you and your target audience reach a goal or solve a problem. If your goal is to build up your email base, offer a discount for subscribing to newsletters. Your goal may be to get recurring business from loyal customers, so offering a free PDF guide that solves different problems, all with different solutions of yours, might be a good fit.

Tie it all together

Now that you know your audience, understand their problems, and have brainstormed ways that you can solve those problems, tie this all together in your brand strategy. Your mission and vision statement, taglines, brand voice, the overall messaging of your brand, and even your logo and color scheme should incorporate pieces of your research. 

Full Service Branding Agency

Does all of this sound a little too time consuming and confusing? No need to fret! CAST Design Team is a full-service branding agency that is ready to help you with every aspect of your business. When it comes to turning a business into a brand, there is no agency quite like CAST Design Team. We provide in-depth strategy and execution of branding, marketing, and social media management services that will help establish and grow your brand. Reach out today for more information. 

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How to Create a Powerful Brand Identity (A Step-by-Step Guide)

How to Create a Powerful Brand Identity (A Step-by-Step Guide)

When you think of your brand identity, you probably visualize your logo, what your website looks like, or even your mission statement and what you stand for. In reality, these are all small components that make up what your brand identity actually is – the entire picture and the whole of your business. 

A strong brand identity is important because it’s what sets you apart from competing businesses and makes it more likely that people will remember you. It should reflect what your brand says, your company values, how you communicate your product, and spark an emotion when people interact with it. You’re making a certain promise to your customers with your brand identity about the standards they should expect, and it’s up to you to deliver just that.

Building a brand identity can’t happen overnight and may continue to grow and evolve as your business does. But here are some basic steps in creating a powerful brand identity if you’re just starting out or just need to refresh an already established business.

Research Audience and Competition

What does your audience want or expect from other businesses in your industry? What is their age demographic? Their budget? What do they do? These are important market research questions that should be addressed as you build your brand’s identity. 

You also want to have something to offer your audience that other businesses can’t. How does your product or service compare to others around you, and what can convince customers to choose you instead?

Determine Core Values

Your principles and company philosophies should represent your business, so establish a clear and direct mission statement with goals that are attainable and realistic. This will drive you into the future and give customers a sense of your company’s purpose. You should also develop a brand voice and story at this stage and determine how you’d like to come across to your customers.

Develop Creative Elements

This is where the fun and creativity begins! You can start as basic as finding a company name, then move on to the logo, typeface, and color palette you’d like to adopt. Figure out what sort of visual elements you’d like to incorporate into your brand. Factors like photography, iconography, illustrations, shapes, taglines, and vocabulary are also important to consider.

At this point you can also make a style guide that lays out what visual rules you want the company to follow. Just make sure that everything you do moving forward reflects this guide in order to stay consistent and on brand.

Strategize, Analyze, and Refine

It takes time to establish a brand identity, and with that, remember that it will evolve and change over time. This is a good thing and usually means your business is growing! 

You should continuously evaluate what your core principles are and ensure your brand identity still reflects that. Are you still delivering on the promises you initially gave to your audience? Be ready to change any brand elements that no longer stand for your company.

Building a strong brand identity will pay off in positive customer relationships and experiences. Stay memorable, stay consistent, stay true to what your business stands for.

Need help creating your brand’s identity? 

Our team of creative brand specialists are ready to assist!

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Mini Brand Assessment: Is your Brand on Point?

Mini Brand Assessment: Is your Brand on Point?

Your brand plays a larger role than you might think when it comes to your organization's overall appearance and presentation. Your brand is a part of your entire communication strategy. Because of this, you want to make sure your brand is on point! There are several questions you can ask yourself to see if your brand has it going on! For example, is my logo appropriate for the industry and niche we're in? Or, do our company colors best represent the overall tone & vibe we want to portray? There are so many examples, with so little time, so today, let's focus on just a few.

  1. Does your brand reflect the experience?
    Sometimes we fall in love with the images and fonts that make up our logo, and sometimes we think our logo is the only thing that makes up our brand. What we don't always think about is how other people see our brand. What would your clients say about your brand? Would they think that your brand reflects what you do? Furthermore, if you had to step into your own customer's shoes, would you look back at your own brand as something easily identifiable and easy to remember?
  2. Does your vision match your brand promise?
    Your brand promise is what your customer come to expect every time they interact with your company. Your brand promise is the value and/or experience that your company is known for. Everything your business does should reflect this brand promise. Some of your customers or clients may work with you solely based on the experience they have every time they interact with you, what would happen if one day that changed? More likely than not that client wouldn't stick around. So, now that you have a solid brand promise, what about your brand vision? What if your brand vision doesn't match that promise? Since your vision is what guides you to the future, you need to make sure the two are aligned or it can cause serious problems in the future. 
  3. Does your brand stand out?
    There are a few easy ways to easily determine if your brand stands out or not. Start by doing a Google search of your industry. What do other brands in your industry look like? How does your brand look different or stand out in comparison to what you're seeing online? Another great way to determine if your brand stands out is to go to a networking event and come back with a stack of business cards, add yours in to the stack at random, and shuffle through them. Does your pop out to you for any other reason than that it's yours? We hope it does! 
  4. Are you being clear?
    Having a clear message is important. If people don't know what you do, how are they going to know to work with you? Get some feedback from friends and strangers. Show people your website, or your business card, or any other collateral item you may have, and ask them if they know what you do. If they don't know from a single look at one of those items, you might have a problem! 
  5. Is it Memorable?
    Catchy slogans and sayings can go along way, where many of the biggest brands today have perfected this art. But it's more than that, where sometimes a brand and its identity stay burned into the memory banks of everyone who see's it because it was just different. Want to know if your brand is memorable? Show someone your logo for 5 seconds and ask them to draw it. Tell someone your business name and ask them a minute later what it is. Tell your employees your core values and see if they can remember it the next day. The results of these tasks will be a good indicator of whether or not your brand is memorable. 

So, we challenge you to take 10 minutes out of your day to truly ask yourself, members of your team, friends, and strangers some of these questions. You may be surprised at some of the answers. Whether these surprises are good or bad, that's entirely dependent on where your brand quality is today.

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5 things you can do right now to improve your brand

5 Things You Can Do Right Now to Improve Your Brand

  1. Check your logo on all platforms
    Does your logo look different on each platform? Do you have a branding guideline or logo family to help you remember what logo to use when? Creating this guide will help with consistency as well as knowing when to use what version. Stacked Version, Horizontal Version, and Icon are the typical three variations of a logo. Logo sizes and resolutions can appear differently on the type of device you are viewing it on so it's important to know what works where. Make sure you have a variety of different logos for different content formats. Even with live print, your logo can look much different on paper than on a screen. Having a branding guideline and using the right logo file, fonts, and colors can help you save money and keep your branding consistent.
  1. Develop 3 avatars of your ideal client
    If you don't know who your ideal client is, how do you market your business to them successfully? The key is taking current or ideal clients and creating a detailed profile of them, often called avatars or personas. Once you have at least 3 avatars you can start creating content and a brand that your ideal clients would actually want to read about, ask about, or get curious about.
  2. What is your competition doing?
    Research who you are competing against and study them. Look at their website, social media platforms, and even try out their product or service if you can. Now, how do you do it differently or better? Be sure to look at what they're doing poorly and really well. By looking at what they do better you can emulate (not replicate!) the general strategy they are executing. You can put your own spin on an already effective strategy and not waste time on reinventing the wheel. Whatever you do though, don't take this piece of advice as us saying you shouldn't innovate, because you definitely should!
  3. Educate
    You are an expert in your field and you know the complexity of it. When talking to your ideal client, do not use jargon or industry words as you will lose them in a heartbeat. Instead, educate them on why they need you. You can do this in many ways such as blogs, podcast, video, webinars, social media, and more. The way to gain new customers or clients isn't through always selling. Instead educate first, and then sell later. Now, it depends on the client or customer on how much educating they need before you hit them with any kind of sales pitch, so be cognizant of this, and with the opportunity of meeting any new potential buyer always check their temperature first to see how interested and invested they presently are in your idea.
  4. Develop a unique Logo or tagline
    You have heard it before, be memorable, but how? It takes creativity to express what makes you different. Develop a logo that is not only unique, meaning it was designed for your brand, but also that can easily be recognized. A tagline should be around 4 – 8 words, that's it! Any more and no one will remember it. Anything catchy will do because catchy slogans, songs, or jingles get stuck in our heads, even if its the local car dealership ad on the radio, and you don't need a car, it can still get stuck in your subconscious if its good. Creating this type of brand awareness is ideal for customer loyalty and for staying top of mind of the individuals that don't need your services yet but may in the future.
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THE ROLE OF HUMOR IN BRANDING

There are a lot of things to think about when it comes to your brand identity. Businesses have to decide if their content should be professional or relaxed, academic or casual, use formal language or internet slang, etc. One tool that your brand might also benefit from is humor.

Humor is a bit tricky to master – in the marketing world, it’s kind of like playing with fire. When used right, humor can draw in lots of new views and interest to your company, and with the right content on your page, you can sell them on your product or service. When done wrong, however, humor can alienate your ideal customer base and drive away clients.

So, how do you use humor in branding, and what makes funny content so volatile? Let’s get to the punchline.

What good humor looks like

Like any other piece of content you put out, good humor depends on your brand, your core demographics, where the content is published, and the purpose of using humor. A positive example of effective humor is Old Spice. Just mentioning the name, you probably thought of Terry Crews satirically yelling into the camera while the background changes from scene to outlandish scene. What do you think happens when customers see Old Spice in the store? Not only does humor make the product memorable, but it also tells potential customers what the product is, even though the marketing itself is satirical.

Humor works for Old Spice because it’s part of the brand itself. However, humor can be dangerous, especially for brands that aren’t based on funny marketing. A great example of this is when American fashion company Kenneth Cole joked that “Millions are in uproar in #Cairo” because they just saw KC’s “new spring collection.” Aside from being ridiculously insensitive to the Arab Spring, this tweet also demonstrates what not to do with humor:

  1. Don’t hijack something that isn’t relevant to you – in this case, the #Cairo tag
  2. Don’t use humor without substance – emphasize the product, not the joke
  3. Don’t pander – trying to gain sales from an audience by “speaking their language” will always backfire
  4. Don’t be controversial or insensitive

Why (good) humor works

Assuming you’ve landed the joke, good humor works because it draws positive attention to your brand! Humor increases interest and attracts more consumers, which is especially important if you are entering the industry and trying to gain more customers. The downside to this is that there’s a tradeoff between humor and substance: in order to actually gain sales, you need your humorous content to draw customers in while also having enough marketing material to actually sell your product. 

The drawbacks of being funny

Humor without substance is just empty advertising. You might get thousands of retweets or a Buzzfeed mention, but if your content doesn’t also list the benefits of your product or the reason customers should prefer your business, then you’ll only go down as a short-lived meme.

Companies must also be wary of the Vampire Effect. The Vampire Effect is when funny advertisements are a distraction to the audience. A great example of this is during the 2016 Super Bowl, when Mountain Dew aired that really bizarre commercial of the “Puppy Monkey Baby.” Years later, Super Bowl fans probably remember the odd creature with no recollection of the business that made it. (This ad is also a great example of pandering and substanceless humor). Your humor must be intertwined with your brand, like with Old Spice, not just an afterthought to your brand identity.

Humor is a risk

Even jokes that are funny, relevant, and germane to your brand don’t always stick. Everyone has a different sense of humor, and you never know what will latch on, but the key is to make sure your content doesn’t alienate your potential customers or make them cringe at your products.

Thinking of incorporating humor into your brand? Need help with branding and marketing materials? CAST Design can help! We’re experts in branding and visual storytelling, and we know how to create brands that draw customers in and make them laugh. Contact us for a free assessment and we’ll get you started on crafting some funny business.

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FONTS AND WHAT THEY SAY ABOUT YOUR BUSINESS

FONTS AND WHAT THEY SAY ABOUT YOUR BUSINESS

When you think of the logo for just about any business, you probably see it as just that – a collection of letters, colors, artwork, and shapes in a cohesive design. What you probably don’t know, though, is that there is an entire psychology and thought process behind which font or typeface you decide to use for your company. You’re ultimately communicating your brand message in a visual way, and the typeface is the “face” and personality of your brand. This doesn’t mean just your logo, but in any way you choose to market yourself. Your website, blog, social media profiles, and business cards should all convey the message you are trying to communicate and reflect your personality as a business.

In order to understand the psychology of the different font styles, we have to explore them a little further.

Serif

Serif is the most commonly used font category. They are easy-to-read fonts with short edges coming off the letters and can accompany just about any personality or mood you would like to set. You might associate traits to them such as reliability, dependability, conventionality, tradition, or see them as being neutral. Maybe your company has been established for decades and is something you want clients to feel like they can depend on and trust. You may consider using a Serif font in your content.

Sans Serif

Sans Serif, without those aforementioned short edges, is also widely used as a neutral font but is a little more contemporary than Serif fonts. It is seen as clean, simple, stable, powerful and modern. When choosing a font for body text, you can’t do better than this for readability. Sans Serif fonts can also evoke informality and can be used well online for personal blogs, websites, and casual business settings.

Script

Script fonts look handwritten, friendly, and graceful, and add a human touch to your content. They are seen as elegant and sophisticated, expressing creativity and femininity. You probably won’t see many full paragraphs of script font (and you really shouldn’t!) but these fonts can pack a punch in the emotional response if used well.

Modern

Modern fonts catch your eye and are well-structured. They vary greatly but can be seen as intelligent, determined, progressive, stylish, and chic. You might see a lot of this style in fashion or tech industries.

Display

Display fonts are decorative fonts that can work well in logos because they are easy to tailor to the vibe of your company. They are dynamic with strong personalities and are seen as quirky, fun, and unique. Be careful when using a Display typeface that it truly reflects the vibe for which you are striving.

Other Considerations

There are other factors to consider with the fonts from your logo and content. The space between letters, called kerning, can also say something about your brand. A logo with large white spaces can be seen as modern and mysterious. If you choose to use all caps you can be seen as authoritative. Use all lowercase, and you’re seen as youthful and friendly. Italics can be used to show motion in a logo. The list goes on!

To sum it up, the goal of your business’ font is to capture people’s attention and turn that into a customer relationship. If the font is unreadable or sacrifices functionality for being pretty, your brand’s message will not be delivered to your audience. Because we associate certain feelings and emotions with different font styles, it’s important to figure out the type of message you’d like to share and go from there. Find fonts that match your company’s tone and aesthetic and you can’t go wrong. 

Do you need help building your brand and deciding on a font? CAST Design is here to help. We specialize in branding and visual storytelling, creating company identities that stand out against the crowd. Contact us at Cast Design Team for a free assessment and we will get you started on the next step to branding your business.

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When and How to Brand Your Business

WHEN AND HOW TO BRAND YOUR BUSINESS

Establishing your brand involves building your brand values, figuring out your media and marketing strategy, creating content, and making it all work together cohesively. That said, it will take time and effort and should be one of the first things you consider when starting your business. Without effective branding, you can immediately leave customers confused and turning elsewhere for a product or service. So, let’s see why it’s so important to start building your brand from the start of your business. 

Your brand represents who you are and who you want to become. It helps to establish Branding Guidelines and use them as a reference to how your entire business will operate moving forward. Your logo will be the foundation of your brand and should fit within those guidelines, so it’s important to create them as soon as possible. It should reflect who you are and what your Brand Mission, or promise, is. It will be a starting point for your company’s identity and will give consumers a visual way to remember you. After all, they won’t recommend someone or something they can’t recall.

Your brand is both visual and verbal. Once your logo has been designed to have a particular look and style, now it’s up to your Brand Message to determine your value. A logo is meant to attract the attention of your target audience, but it’s up to your Brand Message to connect with people and cause a response from them. Your Message communicates with your audience and explains your story. Have a compelling narrative about why you do what you do and how it will benefit your customer and make them a better person. Choose words that will resonate with your audience, demonstrate your value, and start establishing trust for repeat customers. Everything builds on this foundation.

Branding is not just about impressive aesthetics or a catchy tagline. It’s crucial for your brand to have a clear message, a great user experience, and to tell a powerful story. Having a strong brand is what differentiates you from competing businesses. Get started now and give it time to grow!

Do you need help building your brand? CAST Design is here to help. We specialize in branding and visual storytelling, creating company identities that stand out against the crowd. Contact us at Cast Design Team for a free assessment and we will get you started on the next step to branding your business.