FONTS AND WHAT THEY SAY ABOUT YOUR BUSINESS
FONTS AND WHAT THEY SAY ABOUT YOUR BUSINESS When you think of the logo for just about any business, you probably see it as just that – a collection of letters, colors, artwork, and shapes in a cohesive design. What you probably don’t know, though, is that there is an entire psychology and thought process […]
When and How to Brand Your Business
WHEN AND HOW TO BRAND YOUR BUSINESS Establishing your brand involves building your brand values, figuring out your media and marketing strategy, creating content, and making it all work together cohesively. That said, it will take time and effort and should be one of the first things you consider when starting your business. Without effective […]
Creating the Best Brand for your Stakeholders
CREATING THE BEST BRAND FOR YOUR STAKEHOLDERS Your brand is the keystone of your business. Branding affects how people perceive your products and services, how much customers are willing to spend on your products, and how likely potential clients and investors are to get involved with your business. But how, exactly, does your brand impact […]
Clarifying Your Brand Message
CLARIFYING YOUR BRAND MESSAGE Branding in the most basic sense is your promise to your customer. What level of quality should they expect from you? What makes you stand apart from the swarm of competition? Why is your product or service needed and important? Effective branding should pull people in and is vital to the […]
Setting Your Business Apart From the Crowd
SETTING YOUR BUSINESS APART FROM THE CROWD Your business is a lot like your child. Your child makes you feel immensely proud, and your child motivates you to help them be the best versions of themselves. Your passion and expertise as a business owner will certainly aid your business in the long run, but business […]
Why Branding Matters
WHY BRANDING MATTERS A business and a brand go hand in hand. Your brand is how you control your company’s image and its message to consumers. That’s why businesses that don’t work on their branding still have a brand – it’s just not a very good one. From standing out among the competition to retaining […]
5 key elements of a great logo design
“Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs.” ― Karl Lagerfeld What if we were to say “Facebook” or “McDonalds”, or even “SEARS?” I am willing to bet that you immediately thought of the logos of each of these […]
Why Branding your Business is Important to get to the Next Level
How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it? And, my favorite question and the most important by far: What the hell is branding? Branding is more than a logo. It’s more than […]
