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Working with a Creative Design Team


Reaching out for help in your business is both thrilling and terrifying. You are attempting to lighten your load by trusting professionals to get the work you need done, but you’re also putting faith in someone that may or may not produce the quality work you were hoping for. Working with CAST Design Team is a different story.

At CAST Design Team we make an effort to be extremely transparent about our process and the exact deliverables you will receive from our team. The more information you have, the easier it is to make decisions about where to take your business and the easier it is to see how we can best help you find success. In order to make the process of working with a creative team as easy as possible, we’ve outlined a few points about our creative process. Hopefully this will alleviate your stress about hiring a web designer, graphic designer, or working with a creative team in general!

Discovery Session

During a Discovery Session, we want to get to know what your project is all about. We’ll start by having you fill out a questionnaire that gives us some basic information about your project. From there we will take a deeper dive into your project and your specific needs.

Our goal during a Discovery Session is to understand a few different things. We want to know who will be using or viewing the piece that we will design, as well as what the ultimate purpose of the project is. We want to know what you want the user to do and what you’re offering that is different from your competitors. All of this information will help us create a design that is exactly what you, and your client, are looking for.


After our Discovery Session our qualified team will get to work producing a piece that radiates your brand. Once we have a draft of the design we will present it to you for revisions. Communication is key during the Revision stage of our process. Throughout the entire process we strive to act as an extension of your team. This means that we will be participating in constant, quality conversations with you so that we can really understand what it is you like and dislike. Even further, we want to know why you like and dislike certain parts. This honest information helps us create the exact visual story you are looking for. We want you to feel like a partner during the entire process, not just in the revision stage.


Once a project is complete, you will own all of the rights to the project. You can request original files, website access, and just about anything else we have available to you concerning your new design. We can help you implement the design into your growing business by printing any tangible collateral, maintaining your website, or even managing your social media. We won’t leave you hanging after the Launch!


Payment is often the part that everyone is afraid to talk about. But again, not with CAST Design Team. We strive to be transparent when it comes to payment so that you know exactly what to expect. When working with our team, we ask for 50% down and 50% when the project is completed. Basically what this means is that in order to protect both parties, we do not start working on a project until you’ve paid a deposit. We can discuss ideas and suggestions, but we won’t provide a mock up until a deposit has been made. Larger projects over $3,000 can be paid in stages, but all projects must be paid in full before work is rendered. This is for your safety and ours–we want to cultivate great professional relationships and provide the highest quality work we can.


We want to make the process of working with the CAST Design Team as simple and clear as possible. If we didn’t answer your questions in this article, don’t hesitate to reach out and ask!

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5 Things You Can Do to Standout at a Networking Event

5 Things You Can Do to Standout at a Networking Event

Have you ever been to a networking event? If so, you know networking can be intimidating, especially if you are stepping out of your comfort level, looking for a new job or just trying to get to know like-minded professionals like yourself. Many people like to use networking events to find potential clients or customers for their business. Are you one of them? If so, here are the 5 things you can do to stand out at a networking event when promoting your business:

  1. Conduct a Survey

Surveys, whether interview style or gathering specific data, this can help you document your experience, make a list of who you spoke to and be a great ice breaker. Surveys help you connect with someone more quickly by asking questions and find similar interests. It’s a unique and interactive way to “take notes”. Plus, it’s great market research!

  1. Be Your Own Publicist.

Ever heard of an elevator pitch? It’s a short description of a product, company or about yourself such that any listener can understand you or your business in a short period of time. It’s a great way to showcase yourself or business. Tell them how your product works, your specialty and why they should give you a chance. Don’t forget to mention how you’re different than competitors.

Elevator Tips:

  • Skip Industry Jargon. Make it simple and relatable to anyone. You never know who may be listening to your pitch.
  • Practice before attending the Networking Events.
  • Identify your Desired Action. What do you want to get out of your pitch?
  1. Show Enthusiasm.

Show interest in the person you are talking to. Engage in conversation and ask questions. Be patient. The conversation may not always be about you and your business. It’s important to be an active listener.

  1. Build Relationships

Showing how your product works, what skills you have and how you can easily connect with people from all lines of businesses is something we all want to do when we’re in front of a group of potential clients/customers. But this should be done, IF and only IF, the particular event you are at is the appropriate place to do this. The last thing you want to do at a networking event is come off as salesy. These things are about building relationships. So, while it’s important to let people know about what you do, there may be a better time and place for a more in-depth conversation. As long as the person you met knows what industry you’re in, they’re probably more likely to think of you first when they come across someone that needs your services because they actually had a genuine conversation with you!

  1. A Take Away

People will remember you if they have something to remember you by. Whether you’re looking for a job, new clients or customers, or just there to meet people, this is providing them with your business card, resume or something that will make them want to connect with you outside of the event.

Don’t forget Networking Events are about building relationships over time. It’s making that first impression, sharing contact information and making it easier to reach out to them outside of the event dynamics. Now go through your notes, start sending out emails and build your relationships for yourself or for your business! Good Luck!

How do you prepare yourself for Networking Events? What works for you? Share your experiences!

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4 Things to Avoid As Your Business Evolves

challenges growing businesses faces


So you’ve started your business. You have a fantastic team to work with, a great vision for your product or service, and you possess the talent and intelligence to get your company off its feet. Sound about right?

Business leaders often excel when their company is in the start-up phase. However, many of the skills required to start a business don’t translate well to the future of the company. In this article, we’ll go over the four big mistakes that businesses make that prevent them from “scaling” their company, as well as advice for how to avoid these mistakes.


The first problem that often holds a company back is that their leaders are often too loyal to their team. Obviously, you and your team need to have a strong bond. However, business leaders are often blinded by their loyalty that they refuse to recognize when a team member is not performing strong enough. Strong business leaders are objective about their team members, and are able to compartmentalize their personal relationships as separate from what is necessary for their business.

As your business grows, set aside time every few weeks to consider the strengths and contributions of each team member, and be honest when a member’s performance needs to improve.

Task prioritization

The second problem involves the tasks that your company prioritizes. Start-up companies set out with a short set of tasks: putting together a team, designing the product, starting an advertising campaign, etc. As the business grows, so does the task list, and many entrepreneurs fail to accommodate. Businesses with poor task prioritization either believe that they have to invest the same amount of energy into each individual task, or they focus on the same tasks that they started out with and fail to adapt to changing needs.

Your business should set time aside to evaluate its priorities. Successful businesses will often use the quarterly system to their advantage, meeting every 90 days to evaluate their priorities and focus on achieving a few measurable goals rather than a lot of specific tasks. Taking the time to evaluate your priorities will keep your business competitive and at the edge of your industry.

Tunnel vision

Similar to task prioritization, business leaders become inadvertently inflexible when they operate with tunnel vision. Start-up companies often have one goal in mind: successfully building and selling their product. However, the unsuccessful company will be so focused on one specific product that they won’t adapt to changes in the industry or listen to feedback from investors and partners.

Your vision for your product is what helped you create your business, but don’t be held back by it. To avoid this, you should do two things: 1) take note of feedback from your investors and team members. Whether scheduling this feedback into business meetings or reaching out 1-on-1, this feedback is essential to fostering a successful product and a productive company. 2) keep ahead of market trends. A business that is hyper-focused on its product may fail to realize that the market’s interests have shifted, or they may fail to create an effective advertising campaign as marketing strategies evolve. Use teamwork and collaboration to your advantage as you and your company evolve with the ever-changing marketplace.


The last problem that start-up companies face as they move forward is isolation. At the beginning, isolation is crucial: long, fervent hours spent designing and developing a product with a select group of people often produces the most influential work. Many visionaries and brilliant entrepreneurs themselves have been introverted, preferring quiet thought and planning to the social demands of leadership.

But those social demands do arise, and the worst thing a business can do is stay holed up – including the CEO. Successful businesses thrive both in isolation and in the spotlight, and an effective company evolves with the demands of social media, advertising strategies, and public campaigns.

Keep these tips in mind as your business blooms from bud to bouquet. As your business evolves from isolation to the spotlight, keep us in mind for branding and visual design services. Contact us at Cast Design Team for a free assessment and we will get you started on the next step to branding your business.

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How Networking Helps Your Business


No man is an island, and no business is either. As your company goes from idea to full-fledged product and brand, networking is essential to keep your business in the public view. We’ve broken down the different relationships any business ought to foster in order to reach its full potential.


Of course, the most important networking you can do is with the clients you already have. Your clients are the reason your company stays afloat – you wouldn’t have a business if they weren’t invested in your product or service. Maintaining these relationships are essential. 

Clients will be more likely to remain faithful to your company if you continue to offer them incentives. Offering deals for future products, maintaining a friendly social media presence, upholding your brand and the story behind it, and putting out an informative blog or newsletter are all ways to keep your clientele engaged and interested. This engagement can lead to a broader web presence as well as company referrals from your clients, both of which can increase traffic to your business. Ensuring your clients stay with your business and recommend your product to new members is the foundation of your company’s relationships.

Referral partners

A referral partner is a person or organization that is committed to directing relevant traffic to your website or business. Referral partnerships are a two-way street: they provide you with potential clients, and you provide them with a need of their own, whether that’s resources, ideas, funding, etc. 

Referral partners are great sources of business. Since they are not associated with the company itself, potential clients are more likely to trust them and their opinion of your product or service. Moreover, referral partners are usually associated with your industry, so they are marketing your business to the right people. Fostering these relationships through social media campaigns and networking events are a great way to boost public interest in your business through a 1-on-1 basis.

  1. Organizations 

As a company moves from idea to full-fledged product, the company often makes the mistake of staying in isolation from other organizations, both within the industry and outside it. 

Networking with other businesses opens up new avenues for marketing, relationships, and business ideas. Businesses with similar goals can: host cross-promotional events; publish joint marketing material; partner up for volunteer events, etc. Joining a small business organization or attending meet and greets with other businesses can also help spark relationships and provide useful advice. Finally, taking these ideas to meet businesses outside of your industry can also introduce clients you wouldn’t normally encounter to what you and your company do!

The Media 

The importance of the media cannot be understated. And, with more and more media options available today than ever before – the internet, TV, print, local advertising, small business flyers, etc. – you have the option to fine tune your marketing strategy to the right medium. But first you need that relationship.

First, make sure you are marketing yourself to the right media – different demographics rely on different news sources. When it comes to actually fostering relationships, you want to make sure that you have isolated reporters who are interested in what you do, keep your media lists up to date, and keep in regular contact with journalists. This way, the media will not only push out your brand to the right audience, but they’ll say exactly what you want them to.

Lasting advice

What’s the most important aspect of maintaining these relationships? Keep in contact! We cannot stress this enough – the key to networking is to always follow up. Keep offering services and reaching out to your clients, maintain a regular two-way relationship with your referral partners, schedule regular meetings and events with organizations, and always keep the press updated on what you and your business are doing. As a business, you are in the public eye of the consumer, and while the work to maintain these relationships may be exhausting, the payout can be tremendous.

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When designing a logo, you do not just start with a blank canvas. It’s not about pretty colors and a picture you like. Your logo should convey what you want to be known for. Through our branding and logo design process we ask that exact, and very important, question. What do you want to be known for?

Once we have a thorough understanding of what you want to be known for we take to research. We need to understand your market and where you will fit into it. Market research involves gathering information about your target audience, your industry, and existing competitors. Market research is an important first step in positioning yourself correctly in your industry.

Based on the information gathered from the steps above, and through an in-depth assessment, we create what is known as your messaging framework. Messaging framework is essential to designing a brand that communicates your unique message. This framework includes the brand promise, positioning statement, main message, and 3 brand pillars. Each part of the framework is imperative for brand consistency in all marketing efforts. Let’s learn more about what each part of the framework means and how they work together.

Brand Promise

Your brand promise is exactly what it says. It is the promise you are making to your customers. This is what customers should be able to reasonably expect every time they interact with your brand. The more follow through you have with a brand promise, the more value your brand has and the more loyal your customers will be.

Positioning Statement

Your brand positioning statement describes your products or services and how they fill the needs of your target audience. Your positioning statement aids in crafting a succinct message that is in alignment with your goals.   

Main Message

Your main brand messaging should convey value to your customers. Having a main brand message does not mean you will use the same wording on every piece of content you produce and disseminate to the public. It means that the underlying message will always be the same. The main brand message is what inspires, motivates, persuades, and influences buyers. It tells your unique story. Your audience should always be able to recognize a piece of content that is yours based on the messaging, even if your logo or name is not associated with the content.

Brand Messaging Pillars

Your brand pillars are what substantiates your main message. These pillars show proof in your messaging and deliver value to customers, helping convenience them of what you’re selling. Think of the main message as your essay topic or first paragraph and your brand pillars as your three supporting paragraphs. All of this is tied together through your conclusion paragraph, which is your call to action.

As you can see, the brand messaging framework is in depth, and what we described above barely scratches the surface. Every step of the process is as important as the next and each should be handled with care. Developing and delivering an authentic and consistent brand is the foundation of every successful business. CAST Design Team is here to help you be just that, a successful business with a brand that speaks for itself. Book a free consultation today to get started.

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What to Consider before Paying for Ads

What to Consider before Paying for Ads


What to Consider before Paying for Ads

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Before you consider paying for advertising, have you asked yourself this important question…WHY should you advertise? Advertising takes your business one step ahead of your competitors; it generates awareness and markets your business to potential customers. Also, advertising is something you can control by planning ahead and aligning ads with a launch, event, or promotion (sale, special, etc.).

Before taking the next step into paying for advertising, here are a few questions you should ask yourself and things you should consider before taking the plunge:

  • Is my website easy to navigate?
  • Does my mission and vision validate my goals and will attract my target audience?
  • Is my branding and design visually appealing?

Website, Mission, and Branding are all things that should already be completed before you consider Advertising. Other than having a business plan and having a service or product available, these are the basic steps of marketing your business.

Other things you should consider or take action before Paying for Advertising:


Know Your Target Audience

Who is your audience? Are you targeting the right customers or clients? Targeting your audience is very important to your business. Why? This is a particular group who you are interested in or who might be interested in your business. They might be in the same area or location, fall into a particular demographic, or share the same beliefs or lifestyle, either way, this group is very important for your business.


Showcasing your Positive Testimonials

By showcasing your testimonials, it shows your vulnerability to future clients and shows empathy. Empathy is important in a business because it provides positive engagement, which will potentially drive productivity. If these testimonials are honest, positive and acceptable to display on your website, your website visitors will be more willing to work with you and your team. Showcasing testimonies helps build trust.


Track Everything

From social media followers and likes to page visits, you should know everything about your website. Yes, even the more difficult stats that might make you start doubting your business tactics. Start by understanding your website analytics, use traffic sources like Google Analytics to help you get started.

Have you tried everything from targeting your audience to tracking everything you own and you still aren’t seeing results? No need to panic. This just validates that you are ready to pay for advertising.

Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising.


What types of ads are available to advertise your business?

There are many types of ads to consider. Text Ads are ads you usually see on the primary Google search page. Social Media Ads are done through Facebook, LinkedIn, and Instagram. They are quite popular and target based off of location, demographics, and preferences. Pay per click ads can be text or image-based and is a type of ad that allows you to advertise on a website and only pay when someone clicks on it. The ad methods mentioned above are just a few of the paid advertising options you have.

Paid advertising will amplify everything else you’re doing. More page views means more potential sales. Continue to track everything. You can remove, adjust, or add ads, as the needs of your business change.

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The Challenges of being an Entrepreneur

The Challenges of being an Entrepreneur

The Challenges of being an Entrepreneur

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Ready to be the next Sara Blakely, Tory Burch, Mark Zuckerberg, or Oprah Winfrey? It took more than luck to get them where they are today. It takes hard work, precision, dedication, and sometimes loneliness. Yes, you read that right; many entrepreneurs don’t tell you about the negative side effects of becoming an entrepreneur. One thing they really don’t tell you… it’s lonely at the top.

Let’s be real… being an entrepreneur is stressful. We hear so much about their successes, their hard work, overcoming challenges but not their actual struggle with becoming or being the CEO.  The pressure of the demands, responsibility, and uncertainty of your success is based on your decisions. It gets real REALLY quickly.

Here are a few things you should keep in mind when starting a new business and becoming an entrepreneur.


People Problems


When starting a business, you will be interacting with a lot of different people, which means different personalities. People are dynamic, you might have the best team but keeping that work environment healthy takes a lot of time and effort on everyone’s part. Keep in mind, personal issues will arise at some point. How you handle the situation will determine how your team dynamics will be affected. Communication and respect is key.

When it comes to success, you will see sides of people you won’t expect. Your closest friends might be your biggest supporters. These friends could also surprise you and be extremely envious of your success that they can’t handle it anymore. From ghosting to confrontation, friends or even family members can be jealous or upset by your success and career goals. Don’t let that faze you. Friends come and go. Do what makes you happy. Stay humble and respectful and always remember that you are building YOUR empire.


Lack of Time


Running around and feeling like there aren’t enough hours in a day is an entrepreneur’s norm. If you’re feeling this, you aren’t alone. When creating an empire you will find yourself losing time. There are deadlines to meet, meetings to attend, phone calls to make…the list goes on and on. Your schedule is maxed out and the pressure is on. Before this becomes an issue, you should invest in a Time Management strategy: taking regular breaks or create a prioritization system. Take it slow and integrate these strategies slowly into your routine.

You will find that you are not going to have the time you use to to enjoy friends and family. This is going to cause a lot of stress on you and some friends might even stop inviting you to places. When we first started our business, all of the friends we use to party with and go out during the weekends just stopped inviting us to places since we never had time. We see them going out on Facebook and posting pictures of the good time they are having while we where taking a break from a deadline we had to meet on Monday. It’s hard to get use to, but you are doing it for no one else other than for you.


Letting Go


Are stressful situations in the office lingering? Are you hurt by comments from ex-friends or family members? Or are you taking things a little too personally? Letting go is hard. As an entrepreneur creating something from scratch, you will be criticized for your decisions and your actions. You will start having doubts and believe in the naysayers. It is normal to feel this way. Challenge but normal.  Don’t let your stress or high anxiety get the best of you. You will find happiness in client reviews and completing a project.


Here are a few tips on how to manage stressful situations, your anxiety or depression:

  • Exercise: 30 minutes a day will help reduce your anxiety. Try: indoor cycling, running, walking outside (get some fresh air), or
  • Stretch: Simple Daily Stretches or Yoga, whatever fits your lifestyle
  • Separate your Work and Sleep, turn off your computer or cell phone an hour before you go to bed.
  • Create Tomorrow’s To-Do list: unload everything you need to do the next day. Planning ahead will take your mind off of what needs to happen today.
  • Find your Tribe: make new friends who have similar interests as you. Motivate each other.


If these don’t work and you are feeling too overwhelmed, please talk to someone. There are so many other entrepreneurs in the same situation right now. Having people depend on you to make ends meet is not an easy task or a light one. Always listen to yourself and recognize the signs of being depressed.

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5 Ways to make Your Business Stand out in a Crowd of Competitors

5 Ways to make Your Business Stand out in a Crowd of Competitors

5 Ways to make Your Business Stand out in a Crowd of Competitors

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Businesses today have to differentiate from their competitors, standout and be noticed.  There are plenty of ways for businesses to fail. One in particular is NOT standing out in a crowd of competitors. We aren’t trying to scare you but standing out is critical to a business’s success. It is difficult to accomplish but CAST design team is here to guide you. Here are a few ways to make your business stand out in a crowd of competitors:


1. Look Different


Make your brand recognizable and unique. It is all about positioning your business. Look at the Starbucks’ logo. This Seattle business was named after a nautical character and to continue the nautical theme, they chose a design reflecting the seductive imagery of the sea. There is no sign of a coffee bean or connection to coffee but it’s a unique story and easily recognizable.

We aren’t saying you have to think so far outside of the box but consider ways you can be more unique or different from your competitors. Whether it’s a unique logo, creative way to deliver your service or product, or showcasing your unique work environment, people like new and improved businesses strategies.


2. Excel in Customer Service


Delivering extraordinary customer service is ideal. Each response or interaction with your customers, fans or inquirers need to be professional and near perfect. Customers are contacting you because they want to be heard. Take the time to listen. Keep these three things in mind when responding to customers: Value, Satisfaction and Delivery. Do you think you can provide all three?

Do you work face to face with your customers? Make them feel like home, provide them with a water or a snack. Maybe ask them about their day, make a connection with them.

Take a look at these companies who have successfully interacted with their customers and have stellar customer service: Amazon, Chick-fil-A, and Trader Joes. Learn from other successful businesses and make sure you’re genuine.


3. Keep Your Word


There are several businesses out there thinking they can “BS” their way to the top. The best way to keep your morals aligned and your business successful in the long run is to keep your word. Customers go back to reliable, trustworthy brands, not brands that treat you different than what they promised you.

Focus on your niche and what you have advertised to the world. Ensure you are knowledgeable and can prove to your competitors and your customers with the best. If you say you are the best, people will come to you wanting the best. Keep your word and be true to what you are able to provide.


4. Show Up


Take the initiative to show up for your business, to support other businesses and advertise. Create a memorable experience, show up and be known. If someone asks for a proposal, ensure you contact him or her immediately. Give them more reasons why they should want YOU and your business.

Have you been invited to an event? Respond promptly and accordingly. If you say you’re going to show up, show up. Show your interest even if you are either declining the invite or accepting it. How you respond and how you show up, will differentiate you from the rest. Remember, actions speak louder than words.


5. What Goes Around, Comes Around


Similar to customer service, you should treat people how you want to be treated. Take the more difficult route and make an effort to be respectful and listen. One bad review can destroy your business. Keep your opinions to yourself; make sure you are professional and respectful. You never know who your future investors, competitors or customers will be.

As you can see, standing out will be hard work and not an easy task. If you do it right, your company will stand out from your competitors. By taking the right actions, you will not only outshine your competitors, but you can create unique partnerships and build powerful communities. If you’re feeling a little overwhelmed and don’t know where to start, we’re here to help. We specialize in helping you stand out against competitors!

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3 Creative Ways for Clients to Keep Coming Back

3 Creative Ways for Clients to Keep Coming Back

3 Creative Ways for Clients to Keep Coming Back

Are you getting great reviews but not seeing customers return? Give them a reason to shop or work with you again.  We have 3 creative ways to keep your clients or customers coming back to your business.


1. Loyalty Program


Ready to let your customers know you are here to stay? Free merchandise, rewards, coupons, or teasers for a new product, show your customers that you appreciate their loyalty.  Create a Loyalty Program and use a tier system to reward initial loyalty and encourage more purchases. Give them a little extra. Panera is a great example of a successful loyalty program. After visiting their restaurant a certain amount of times loyalty members receive a free drink, $1 off, or a free small dessert.

If you offer a loyalty program, another way you can lure customers in is by building a community. Customers want to feel like they aren’t alone. Provide members with access to an event, small social gathering, or social media page where they can discuss your products, interact with you and your business and possibly bring in more customers. Let them know they aren’t alone, you appreciate their business, and that they are more than just a number.


2. Keep the experience fresh and relevant


Emailing, social media, and event advertisements are powerful ways to interact with your customers. Give them an experience that is fresh and relevant; send them promotions, changes, or updates. Send them an interactive quiz and the results are the products that are a perfect for them. Keep their interest by providing them a little extra such as a discount for taking the survey. Does your company offer cleaning services? Provide cleaning towels after the service is completed and add your logo so they won’t forget you! Or maybe you own a car wash company. Give your customers with an air freshener. Keep them wanting to come back.  

If you want to learn more about your customers you can send them a survey asking for feedback and ways you can make their experience better. Make sure you take the time to read and truly listen to their needs, wants, concerns, and critiques (good, bad and the ugly). This will help you understand your followers and how you can make your business successful.


3. Show your appreciation


Express your gratitude. Clients and customers want to show how much they mean to you and your business. When sending a package, add a personalized note, thanking them for their business. If they are a returning customer this is even more so your time to shine! Send them a personalized email thanking them for their continued business. Interact with them on a level they don’t expect. People shop at and do business with places that they can relate to and that seem human. Building relationships will pay off.

The design of your website, flyers, and even social media should all be based on your logo design and brand established. Brand guidelines gives the creatives that you work with a set of rules that they must follow in order for your brand to look consistent. If you are working with different creatives.

As you continue to build your business, continue serving your customers as best as possible. Consider using one of the ways above to keep clients and customers coming back for your services or products and your business will soar.

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4 Reasons Your Business Needs a Custom Logo

4 Reasons Your Business Needs a Custom Logo

4 Reasons Your Business Needs a Custom Logo

As a small business owner, you may be asking yourself if your business even needs a logo. And if it does need one, how do you create a logo?

In a world where hundreds of other businesses are selling the same product or offering the same services as you, you need to separate yourself from the competition. What’s the best way stand out from the competition? A well-defined brand and a logo design that screams, “YOU”. A logo is a visual representation of your business and often the first thing people see. The logo design process should be done with careful consideration and while you can make a logo for yourself in Canva, it doesn’t mean you should. Investing in your business is the best way to show to your clients and yourself that you are serious about what you do.

Still not convinced that your business needs a logo? Here are four more reasons that your business needs a custom logo.


1. Your Logo is the Beginning of Your Brand


Picture this: A customer is searching the internet looking for exactly what you’re selling. They click on your website, and see a few paragraphs and buttons they can click, but they aren’t really sure who you are. There are colors all over the place and they only know the name of the business because they clicked on it from the search page. At this point they are confused and immediately leave. People do not like to think. They hit the back button, choose a different website, and are automatically drawn in by the cleanliness of the site and the well-established presence of the brand name and logo. This business must be legit!

No, thanks!

You only have a few seconds to capture the attention of potential customers. You want your logo to stick in a customer’s mind so that they absolutely have to come back, keep scrolling, and see more.

Without a logo, you’re just another website deep in the Internet. With a great logo design, you are a professional company that deserves space in your customer’s mind. Don’t let your potential customers forget about you–catch them early and stand out from your competition.

Get started on the right foot with a killer logo designed specifically for your business. Your logo design should portray your brand story in just an image. This is accomplished through the use of colors, fonts, and shapes. The possibilities are endless when it comes to your initial branding and should be handled with care. Rebranding your business once you’re more established can be a pain and it can cause you to lose a lot of brand recognition.


2. Brand Recognition


This brings us to our second point, brand recognition. The best way to explain Brand Recognition is to think of exercise clothing! Nike has done a great job with brand recognition by painting the iconic “swoosh” on every surface imaginable. If you want customers for life, customers that remember you even if they forget your name, you have to show them who you are and you have to do it consistently.  

Many businesses go through multiple logos over time due to indecision or poor logo design. This reduces the possibility of brand recognition and causes you as a business owner a lot of heartache, wasted time, and lost money. Avoid this by hiring talented, qualified graphic designers who will work with you on your vision, brand, and goals. By starting with your vision, a good graphic designer can help you define your brand in a logo that customers will love for years to come.


3. Branding Guidelines


Once you have a solid logo design, you can start to flesh out your brand even further. Your logo will help you design your website, merchandise, email marketing, social media presence, and more. Your logo is part of your identity. It should be considered in the establishment of the company just as much as your mission and vision should be.

The design of your website, flyers, and even social media should all be based on your logo design and brand established. Brand guidelines gives the creatives that you work with a set of rules that they must follow in order for your brand to look consistent. If you are working with different creatives.

Let’s say you have one designer that designs your logo and brand guidelines and then have a website designer come in to design your website. How do you make sure that what the website designer builds aligns to your branding? Through Branding Guidelines.


4. Professionalism


We understand that cutting costs is necessary, but one place you should be splurging is your branding. Your logo is the first thing customers are going to see, and it should make a great first impression. Instead of designing your own logo in Canva or fumbling around with Photoshop, strongly consider working with a team of talented logo designers.

A professional logo design is worth your time and money. Graphic designers specialize in making your business look good, while you work on providing great services and products to your customers. In all reality, hiring a professional will actually save you time and money because now instead of wasting time trying to create your own logo you can spend time doing the things that actually make your business money.

So, what are you waiting for? Your business needs a logo and we know exactly where to start. Contact us at Cast Design Team for a free assessment and we will get you started on the next step to branding your business.