Posted on

5 things you can do right now to improve your Social Media

5 Things You Can Do Right Now to Improve Your Social Media

Your social media platforms are your businesses community. It's a place where current and potential clients and customers go to learn more about you, interact with you, and be apart of something bigger than them! It's important to make sure you give them a safe and useful place to go. Here are a few tips:

  1. Complete your profile
    Go through your profile and make sure that it is complete. If there is a spot for you to put information, it's probably a good idea to use that spot to promote your brand. Make sure you have included all the company details and that it's presented in a way that's suitable for that social channel. Remember, not all social media channels are used for the same types of content. Facebook is a more personal look inside your company, whereas LinkedIn is more for connecting with other professionals and businesses.
  2. Develop 3 avatars of your ideal client
    Who is a client right now that you just love working with? How can you duplicate them? Make an avatar of them and write down as much as you can about them. Once you have at least 3 avatars, create content around what they want to know, what drives them to make decisions, etc. This will give you a firm idea of the direction of future content, and a backbone for your overall tone and content types.
  3. Content themes
    The easiest way to create content for your social media pages is to determine a content theme for each day. For example, if you are a business coach, on Mondays you can give a productivity tip for the rest of the week. On Tuesdays, you announce your new blog post. On Wednesday's you shout out a client and show how you solved something for them. On Thursday, you post a local business event or workshop. On Friday you close the week by posting a business tool. This can help keep social media posting manageable since you're trying to keep up with your marketing and running a business and keeping clients happy…the list goes on!
  4. Automate and create a calendar ahead of time
    There are so many 3rd party tools for automating processes online you can't even count anymore. Social media is no different, to the point where it's grown so big that these outside services were bound to happen and even evolve. If your company has several social media channels, and you want to have regular engagement and interaction on social medial, automation tools are a necessity.
  5. Engage
    Take at least one hour a day to follow people back and leave comments. The more active you are, the more beloved you become by your fans and followers. It isn't just about sharing useful content, it's about responding to questions and comments and showing that you are active in the online social media community.

Sound like a lot of work to do on your own? That's what we're here for! Check out our social media packages today.

Posted on

Mini Brand Assessment: Is your Brand on Point?

Mini Brand Assessment: Is your Brand on Point?

Your brand plays a larger role than you might think when it comes to your organization's overall appearance and presentation. Your brand is a part of your entire communication strategy. Because of this, you want to make sure your brand is on point! There are several questions you can ask yourself to see if your brand has it going on! For example, is my logo appropriate for the industry and niche we're in? Or, do our company colors best represent the overall tone & vibe we want to portray? There are so many examples, with so little time, so today, let's focus on just a few.

  1. Does your brand reflect the experience?
    Sometimes we fall in love with the images and fonts that make up our logo, and sometimes we think our logo is the only thing that makes up our brand. What we don't always think about is how other people see our brand. What would your clients say about your brand? Would they think that your brand reflects what you do? Furthermore, if you had to step into your own customer's shoes, would you look back at your own brand as something easily identifiable and easy to remember?
  2. Does your vision match your brand promise?
    Your brand promise is what your customer come to expect every time they interact with your company. Your brand promise is the value and/or experience that your company is known for. Everything your business does should reflect this brand promise. Some of your customers or clients may work with you solely based on the experience they have every time they interact with you, what would happen if one day that changed? More likely than not that client wouldn't stick around. So, now that you have a solid brand promise, what about your brand vision? What if your brand vision doesn't match that promise? Since your vision is what guides you to the future, you need to make sure the two are aligned or it can cause serious problems in the future. 
  3. Does your brand stand out?
    There are a few easy ways to easily determine if your brand stands out or not. Start by doing a Google search of your industry. What do other brands in your industry look like? How does your brand look different or stand out in comparison to what you're seeing online? Another great way to determine if your brand stands out is to go to a networking event and come back with a stack of business cards, add yours in to the stack at random, and shuffle through them. Does your pop out to you for any other reason than that it's yours? We hope it does! 
  4. Are you being clear?
    Having a clear message is important. If people don't know what you do, how are they going to know to work with you? Get some feedback from friends and strangers. Show people your website, or your business card, or any other collateral item you may have, and ask them if they know what you do. If they don't know from a single look at one of those items, you might have a problem! 
  5. Is it Memorable?
    Catchy slogans and sayings can go along way, where many of the biggest brands today have perfected this art. But it's more than that, where sometimes a brand and its identity stay burned into the memory banks of everyone who see's it because it was just different. Want to know if your brand is memorable? Show someone your logo for 5 seconds and ask them to draw it. Tell someone your business name and ask them a minute later what it is. Tell your employees your core values and see if they can remember it the next day. The results of these tasks will be a good indicator of whether or not your brand is memorable. 

So, we challenge you to take 10 minutes out of your day to truly ask yourself, members of your team, friends, and strangers some of these questions. You may be surprised at some of the answers. Whether these surprises are good or bad, that's entirely dependent on where your brand quality is today.

Posted on

5 Things You Can Do Right Now to Improve Your Website

5 Things You Can Do Right Now to Improve Your Website

Your website is often the first thing a potential client sees when it comes to your business. It's important to make sure that your first impression is a good one. We're here to help! Here are 5 easy ways to improve your website right now.

  1. Have two main Call to Actions on our website
    How do you sell a client? Is it by a phone call? Is it a meeting where you are in front of them? Whatever that is, that is your main call to action which we call “marry me”. This is the call to action that has your prospect make a commitment to you to take the next step. The second call to action is more of “date me”. Just in case they aren't ready to get married yet, we still want them to show their interest. This can be asking them to join the newsletter, checking out a blog, following you on social media, etc. Make sure your website has these two Call to Actions.
  2. Tell a story
    You have to tell a story; however, you are not the hero in this story. Your potential client is the hero and you are simply the guide to help them achieve what they need. The customer always comes first, and this couldn't be truer in the customer to business provider relationship. Part of your mission statement should be how you historically (whether you have 1 client or 1,000) have over delivered on everything you've promised, and that your organization is dedicated to your success first.
  3. Curate your testimonials
    Why are most clients hesitant to work with you? What are they worried about? Identify those and curate the testimonials that pinpoint those pains. Scatter your testimonials all over the place on the web to show that you have done quality work in the past for reputable legitimate businesses.
  4. Create a simple process
    What does the process of working with you look like? Create a section to explain this. Every time you ask someone to do something, they think about what kind of time investment it means to them. Showing them a step by step breakdown makes whatever you are asking them to do seem so simple, instead of thinking of how hard it's going to be. Maybe an infographic or some simple type of illustration showing your process in simple terms.
  5. Make it easy to contact you
    Towards the top of your website, put your contact information and make sure that you have a form on your contact page. Think about what type of content you would like to see if you were the one shopping for your product/services. Never make it hard for someone to buy from you. Creating a seamless and easy process for contacting you or buying from you can help make them want to work with you rather than anyone else. Just be absolutely sure that whatever number or email you use is on high alert and almost constantly monitored 24/7.
Posted on

5 things you can do right now to improve your brand

5 Things You Can Do Right Now to Improve Your Brand

  1. Check your logo on all platforms
    Does your logo look different on each platform? Do you have a branding guideline or logo family to help you remember what logo to use when? Creating this guide will help with consistency as well as knowing when to use what version. Stacked Version, Horizontal Version, and Icon are the typical three variations of a logo. Logo sizes and resolutions can appear differently on the type of device you are viewing it on so it's important to know what works where. Make sure you have a variety of different logos for different content formats. Even with live print, your logo can look much different on paper than on a screen. Having a branding guideline and using the right logo file, fonts, and colors can help you save money and keep your branding consistent.
  1. Develop 3 avatars of your ideal client
    If you don't know who your ideal client is, how do you market your business to them successfully? The key is taking current or ideal clients and creating a detailed profile of them, often called avatars or personas. Once you have at least 3 avatars you can start creating content and a brand that your ideal clients would actually want to read about, ask about, or get curious about.
  2. What is your competition doing?
    Research who you are competing against and study them. Look at their website, social media platforms, and even try out their product or service if you can. Now, how do you do it differently or better? Be sure to look at what they're doing poorly and really well. By looking at what they do better you can emulate (not replicate!) the general strategy they are executing. You can put your own spin on an already effective strategy and not waste time on reinventing the wheel. Whatever you do though, don't take this piece of advice as us saying you shouldn't innovate, because you definitely should!
  3. Educate
    You are an expert in your field and you know the complexity of it. When talking to your ideal client, do not use jargon or industry words as you will lose them in a heartbeat. Instead, educate them on why they need you. You can do this in many ways such as blogs, podcast, video, webinars, social media, and more. The way to gain new customers or clients isn't through always selling. Instead educate first, and then sell later. Now, it depends on the client or customer on how much educating they need before you hit them with any kind of sales pitch, so be cognizant of this, and with the opportunity of meeting any new potential buyer always check their temperature first to see how interested and invested they presently are in your idea.
  4. Develop a unique Logo or tagline
    You have heard it before, be memorable, but how? It takes creativity to express what makes you different. Develop a logo that is not only unique, meaning it was designed for your brand, but also that can easily be recognized. A tagline should be around 4 – 8 words, that's it! Any more and no one will remember it. Anything catchy will do because catchy slogans, songs, or jingles get stuck in our heads, even if its the local car dealership ad on the radio, and you don't need a car, it can still get stuck in your subconscious if its good. Creating this type of brand awareness is ideal for customer loyalty and for staying top of mind of the individuals that don't need your services yet but may in the future.