5 Things You Can Do Right Now to Improve Your Social Media
Your social media platforms are your businesses community. It's a place where current and potential clients and customers go to learn more about you, interact with you, and be apart of something bigger than them! It's important to make sure you give them a safe and useful place to go. Here are a few tips:
- Complete your profile
Go through your profile and make sure that it is complete. If there is a spot for you to put information, it's probably a good idea to use that spot to promote your brand. Make sure you have included all the company details and that it's presented in a way that's suitable for that social channel. Remember, not all social media channels are used for the same types of content. Facebook is a more personal look inside your company, whereas LinkedIn is more for connecting with other professionals and businesses.
- Develop 3 avatars of your ideal client
Who is a client right now that you just love working with? How can you duplicate them? Make an avatar of them and write down as much as you can about them. Once you have at least 3 avatars, create content around what they want to know, what drives them to make decisions, etc. This will give you a firm idea of the direction of future content, and a backbone for your overall tone and content types.
- Content themes
The easiest way to create content for your social media pages is to determine a content theme for each day. For example, if you are a business coach, on Mondays you can give a productivity tip for the rest of the week. On Tuesdays, you announce your new blog post. On Wednesday's you shout out a client and show how you solved something for them. On Thursday, you post a local business event or workshop. On Friday you close the week by posting a business tool. This can help keep social media posting manageable since you're trying to keep up with your marketing and running a business and keeping clients happy…the list goes on!
- Automate and create a calendar ahead of time
There are so many 3rd party tools for automating processes online you can't even count anymore. Social media is no different, to the point where it's grown so big that these outside services were bound to happen and even evolve. If your company has several social media channels, and you want to have regular engagement and interaction on social medial, automation tools are a necessity.
Take at least one hour a day to follow people back and leave comments. The more active you are, the more beloved you become by your fans and followers. It isn't just about sharing useful content, it's about responding to questions and comments and showing that you are active in the online social media community.
Sound like a lot of work to do on your own? That's what we're here for! Check out our social media packages today.