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How to Optimize your Profile | Pt 3

I bet your profile looks better already! We are starting to get into some more complicated stuff that is going to make you think. You might need to hire a content writer for these two or at the very least bring in a friend to help. Let’s get started!

5. Craft a Mantra

Look at your tagline as a mantra – two or four words that explain why you or your organization exists. For example, ours is “Designs that illuminate your brand”. Here are a couple more to look at:

  • Nike – Just do it
  • FedEx – Peace of mind
  • Google – Democratizing Information

Last thing, make sure that your mantra is the same across all your social media platforms.

6. Tell your Story

This is where the banner is your friend. Your opportunity to tell your story through photos. At the same time you can really hurt your reputation if you do not change it from the standard design. Without a banner you are screaming that you do not have the first clue about social media. You can have more fun with the banner and change it as often as you would like.


If you have any questions or need help implementing anything, let us know!


Posted on

How to Optimize your Profile | Pt 2

Let’s continue with optimizing that profile! Last week we started with two good tips you can start with to make sure people can find you. Here we are going to hit you with two more tips.

3. Focus on your Avatar on Your Face

A good avatar does two things. One, it validates who you are through a photo, so people can visually see who you are. Second, it supports the narrative that you’re likable, trustworthy, and competent. Here is the most important thing: your avatar should not include your dog, family, or anyone else for that matter. At the same time, it should not be your logo, or a design unless the profile is for an organization. A couple of tips: Go asymmetrical in your photo. Make sure to always face the light. Think big. When people scan through comments, all they see is a small avatar.

4. Stick with One Photo

Contrast to popular belief, you should not have different photos for every social media profile. What this does is cause confusion when people search you across different platforms.


We will be back with more tips just for you! If you have any questions or need help implementing anything, let us know!