How to Optimize your Profile | Pt 2


Let’s continue with optimizing that profile! Last week we started with two good tips you can start with to make sure people can find you. Here we are going to hit you with two more tips.

3. Focus on your Avatar on Your Face

A good avatar does two things. One, it validates who you are through a photo, so people can visually see who you are. Second, it supports the narrative that you’re likable, trustworthy, and competent. Here is the most important thing: your avatar should not include your dog, family, or anyone else for that matter. At the same time, it should not be your logo, or a design unless the profile is for an organization. A couple of tips: Go asymmetrical in your photo. Make sure to always face the light. Think big. When people scan through comments, all they see is a small avatar.

4. Stick with One Photo

Contrast to popular belief, you should not have different photos for every social media profile. What this does is cause confusion when people search you across different platforms.


We will be back with more tips just for you! If you have any questions or need help implementing anything, let us know!


Let us show you how we can help, ask questions, and make sure the synergy is there.