CAST design team
How to Optimize your Profile | Pt 3
by steph_f37c396k

I bet your profile looks better already! We are starting to get into some more complicated stuff that is going to make you think. You might need to hire a content writer for these two or at the very least bring in a friend to help. Let’s get started!

5. Craft a Mantra

Look at your tagline as a mantra – two or four words that explain why you or your organization exists. For example, ours is “Designs that illuminate your brand”. Here are a couple more to look at:

  • Nike – Just do it
  • FedEx – Peace of mind
  • Google – Democratizing Information

Last thing, make sure that your mantra is the same across all your social media platforms.

6. Tell your Story

This is where the banner is your friend. Your opportunity to tell your story through photos. At the same time you can really hurt your reputation if you do not change it from the standard design. Without a banner you are screaming that you do not have the first clue about social media. You can have more fun with the banner and change it as often as you would like.

 

If you have any questions or need help implementing anything, let us know!

 

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