- branding
Who You Are.
How you Communicate.
Craft a unique brand identity and compelling message that resonate with your target audience.
Get a review
of your Brand Foundation.
Know where you’re at and where to go from here.
Define and position
your brand for a consistent image and message.
>> Packages and DIY
Not sure what you need?
Talk to us first.
Do Any of These Sound Familiar?
It’s Time for a Brand Assessment
Your branding and messaging feel scattered
Each platform looks and sounds different, and customers don’t immediately “get” what you do.
Engagement is declining
Your website isn’t converting, your social media is quiet, and your marketing efforts feel like they’re falling flat.
You’re constantly explaining your brand
Potential clients ask the same questions over and over because your messaging isn’t clear.
You’re ready to scale, but your brand isn’t keeping up
Your business is growing, but your branding and marketing strategy feel outdated or ineffective.
Choose the Right Assessment for Your Business
Initial Brand Scan
$199
- Brand Overview – How well your branding and messaging align
- Brand Rating – A score based on consistency, clarity, and effectiveness
- Biggest Red Flags – The most urgent issues holding your brand back
- General Tips – Quick fixes and improvements to start making an impact
Brand Foundation Assessment
$499
- Website Messaging & Design – Ensuring clarity, consistency, and brand alignment
- Collateral Review – Checking that brochures, business cards, and other assets reinforce your brand identity
- Social Media Audit – Evaluating content, graphics, and overall brand presence
- Actionable Feedback – Specific recommendations to strengthen brand consistency
Full Brand CheckUp
by CAST
$999
- Comprehensive Brand Review – A full audit of how your brand appears across platforms
- Messaging & Design Analysis – Ensure consistency across all customer touchpoints
- Analytics & Performance Review – Insights from Google Analytics, Google Search Console, and social media metrics
- Actionable Recommendations – Customized steps to improve branding, engagement, and conversions
- Brand Heart
- Brand Strategy
- Visual Identity
- Brand Messaging
Brand Experience
for consumers, influencing how they perceive and interact with the brand at every touchpoint.
- Brand Heart
- Brand Strategy
- Visual Identity
- Brand Messaging
Brand Experience
for consumers, influencing how they perceive and interact with the brand at every touchpoint.
A Foundation That Shows
A strong Brand Foundation and a clear message, usually shows in consistency across all of your communication channels and is crucial for building trust with your audience.
Brand Foundation
Define Who You Are
$999
- Brand Heart + Brand Strategy done for you.
- Starting with a good foundation.
- Recommended for Starting Businesses.
- Based on CAST Brand Canvases
Full Branding
$$$
- Brand Heart + Brand Strategy + Visual Identity + Brand Messaging done for you.
- For Stablished Companies and Corporations.
- Including Visual Identity and Brand Messaging.
- Based on CAST Brand Canvases
* Printable PDF
* In-Person Workshop
Brand Workshop
$149
- Learn how Branding helps your Business
- DIY Canvases > Define your Brand
- 3h Workshop
- In-Person Event
* Video Presentation | Guide
Online Course
$69
- Learn how branding helps your business
- DIY Canvases > Define your Brand.
- Take your time
CAST Brand Canvas
DIY Canvases for you to work on and define your Brand.
Once filled out, you can have all this important information organized, in a few neat simple sheets and keep them at hand in a digital or printed form to help guide you with day to day business decisions.
- Brand Heart Canvas
- Brand Strategy Canvas
- Visual Identity
- Brand Messaging
FREE
Online DIY Course
Elevate your brand, and do it on your own time.
Designed for business owners and entrepreneurs, this course will guide you through creating a strong, cohesive brand that resonates with your target audience and stands out in the market.
- The importance of branding for your business
- Define your Brand Heart and Strategy
- Learn from real-world case studies
$99
Branding Workshop
Unleash the Power of Your Brand.
Come to our exclusive in-person Branding Workshop! (Very small group).
Designed for business owners and entrepreneurs, this workshop will guide you through creating a strong, cohesive brand that resonates with your target audience and stands out in the market.
- The importance of branding for your business
- Define your Brand Heart and Strategy
- Learn from real-world case studies
- Network with other business owners
Register now to secure your spot. Spaces are limited.
$199
Being Effective
You want your brand to deliver on:
Consistency
A cohesive visual identity should align with the messaging framework and overall brand strategy to reinforce the desired brand image consistently across all channels.
Communication
Visual elements play a crucial role in conveying brand messages effectively. They work in tandem with messaging to create a unified brand experience that resonates with the target audience.
Differentiation
A well-defined brand strategy, supported by a clear messaging framework and visually distinct identity, helps differentiate the brand from competitors and establish a unique position in the market.
Being Effective
Bridge the Communication Gap
YOU
AUDIENCE
FAQ's
What does a branding agency do?
How much does branding cost for a small business?
What's the difference between a logo and a brand identity?
A logo is one piece of your brand — it’s the visual mark that represents your business. A brand identity is the full system: your logo, color palette, typography, imagery style, tone of voice, and the messaging that ties it all together. Think of your logo as the face and your brand identity as the personality, wardrobe, and communication style behind it. Many businesses invest in a logo early on and later realize they need the full identity to create consistency across their website, marketing materials, and social media. At CAST, we build both — and we always make sure they work together.
