Social Media Trends in 2020
A New Decade of Social Media Trends
2019 has come and gone, and we are ready to welcome in the new decade! Social media trends are sure to change over the years–but what can we expect from 2020? Here’s a quick list of the trends we are excited to watch unfold.
Instagram Removes Likes
Mid November of 2019, Instagram began removing engagement metrics from public view, or “hiding likes”. Adam Mossari, head of Instagram, claims this move is to “depressurize Instagram for young people.” Currently, the platform seems to be a breeding ground for competition. Instagram believes that removing likes may cause people to post more and spend more time using Instagram for meaningful conversations, rather than superficial interactions.
But how will the removal of likes affect your business’s social media platforms? By hiding engagement from public view your followers will not be able to see how many other people have “liked” your posts. This means it will be harder to analyze your competitors' posts, but it will also somewhat level the playing field for brands that can’t pay as much money into paid advertising or marketing. It may also mean that your business sees a decrease in likes overall but you may see an increase in comments, which are really the type of engagements businesses want to see anyways, right?
Instagram Stories Become Even More Useful to Brands
Instagram Stories offer a unique opportunity to poll your followers. Many brands have experienced success in asking questions and polling their followers already. In 2020, we suggest using Instagram Stories to learn more about your audience and what content they are interested in seeing.
Stories disappear after 24 hours, which creates a sense of “FOMO” or fear of missing out. Loyal followers will stay connected if brands offer flash sales or other incentives for following stories. Consider how you can convince your followers to share your content on their own stories.
Video, Video, Video
By 2022, 82% of online content will be video. Clearly, social media users are responding well to video content! You don’t need a large video design team to create social media videos. Instagram Stories is a great way to share behind-the-scenes videos. You can also consider stock footage available online with marketing copy edited in, in order to create a very simple yet powerful video to share with followers. (Need help with video content? Ask us!)
Social Media Communities Surrounding Brands
In 2019, an algorithm change began to favor engagement in Facebook groups as opposed to sharing Facebook business pages. Don’t abandon your Facebook page, but consider adding a Facebook Group to your arsenal of social media tools. Groups foster comments and natural engagement, which will push your business to the top of group members’ news feed.
Creating a community around your brand will allow your followers and customers to communicate together, thus creating more brand loyalty. People will be inclined to add their friends to groups with products they love, and your brand will begin to diversify an audience. You can also poll members to get feedback on products and campaigns!
Social Media Managers
As your business grows in 2020, consider hiring a social media manager! At CAST Design Team, we will watch the trends and mold your social media to best fit your business. Reach out today for more information on our social media packages!