4 Reasons Your Business Needs a Custom Logo
4 Reasons Your Business Needs a Custom Logo
As a small business owner, you may be asking yourself if your business even needs a logo. And if it does need one, how do you create a logo?
In a world where hundreds of other businesses are selling the same product or offering the same services as you, you need to separate yourself from the competition. What’s the best way stand out from the competition? A well-defined brand and a logo design that screams, “YOU”. A logo is a visual representation of your business and often the first thing people see. The logo design process should be done with careful consideration and while you can make a logo for yourself in Canva, it doesn’t mean you should. Investing in your business is the best way to show to your clients and yourself that you are serious about what you do.
Still not convinced that your business needs a logo? Here are four more reasons that your business needs a custom logo.
1. Your Logo is the Beginning of Your Brand
Picture this: A customer is searching the internet looking for exactly what you’re selling. They click on your website, and see a few paragraphs and buttons they can click, but they aren’t really sure who you are. There are colors all over the place and they only know the name of the business because they clicked on it from the search page. At this point they are confused and immediately leave. People do not like to think. They hit the back button, choose a different website, and are automatically drawn in by the cleanliness of the site and the well-established presence of the brand name and logo. This business must be legit!
You only have a few seconds to capture the attention of potential customers. You want your logo to stick in a customer’s mind so that they absolutely have to come back, keep scrolling, and see more.
Without a logo, you’re just another website deep in the Internet. With a great logo design, you are a professional company that deserves space in your customer’s mind. Don’t let your potential customers forget about you–catch them early and stand out from your competition.
Get started on the right foot with a killer logo designed specifically for your business. Your logo design should portray your brand story in just an image. This is accomplished through the use of colors, fonts, and shapes. The possibilities are endless when it comes to your initial branding and should be handled with care. Rebranding your business once you’re more established can be a pain and it can cause you to lose a lot of brand recognition.
2. Brand Recognition
This brings us to our second point, brand recognition. The best way to explain Brand Recognition is to think of exercise clothing! Nike has done a great job with brand recognition by painting the iconic “swoosh” on every surface imaginable. If you want customers for life, customers that remember you even if they forget your name, you have to show them who you are and you have to do it consistently.
Many businesses go through multiple logos over time due to indecision or poor logo design. This reduces the possibility of brand recognition and causes you as a business owner a lot of heartache, wasted time, and lost money. Avoid this by hiring talented, qualified graphic designers who will work with you on your vision, brand, and goals. By starting with your vision, a good graphic designer can help you define your brand in a logo that customers will love for years to come.
3. Branding Guidelines
Once you have a solid logo design, you can start to flesh out your brand even further. Your logo will help you design your website, merchandise, email marketing, social media presence, and more. Your logo is part of your identity. It should be considered in the establishment of the company just as much as your mission and vision should be.
The design of your website, flyers, and even social media should all be based on your logo design and brand established. Brand guidelines gives the creatives that you work with a set of rules that they must follow in order for your brand to look consistent. If you are working with different creatives.
Let’s say you have one designer that designs your logo and brand guidelines and then have a website designer come in to design your website. How do you make sure that what the website designer builds aligns to your branding? Through Branding Guidelines.
We understand that cutting costs is necessary, but one place you should be splurging is your branding. Your logo is the first thing customers are going to see, and it should make a great first impression. Instead of designing your own logo in Canva or fumbling around with Photoshop, strongly consider working with a team of talented logo designers.
A professional logo design is worth your time and money. Graphic designers specialize in making your business look good, while you work on providing great services and products to your customers. In all reality, hiring a professional will actually save you time and money because now instead of wasting time trying to create your own logo you can spend time doing the things that actually make your business money.
So, what are you waiting for? Your business needs a logo and we know exactly where to start. Contact us at Cast Design Team for a free assessment and we will get you started on the next step to branding your business.