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4 Reasons Your Business Needs a Custom Logo

4 Reasons Your Business Needs a Custom Logo

4 Reasons Your Business Needs a Custom Logo

As a small business owner, you may be asking yourself if your business even needs a logo. And if it does need one, how do you create a logo?

In a world where hundreds of other businesses are selling the same product or offering the same services as you, you need to separate yourself from the competition. What’s the best way stand out from the competition? A well-defined brand and a logo design that screams, “YOU”. A logo is a visual representation of your business and often the first thing people see. The logo design process should be done with careful consideration and while you can make a logo for yourself in Canva, it doesn’t mean you should. Investing in your business is the best way to show to your clients and yourself that you are serious about what you do.

Still not convinced that your business needs a logo? Here are four more reasons that your business needs a custom logo.


1. Your Logo is the Beginning of Your Brand


Picture this: A customer is searching the internet looking for exactly what you’re selling. They click on your website, and see a few paragraphs and buttons they can click, but they aren’t really sure who you are. There are colors all over the place and they only know the name of the business because they clicked on it from the search page. At this point they are confused and immediately leave. People do not like to think. They hit the back button, choose a different website, and are automatically drawn in by the cleanliness of the site and the well-established presence of the brand name and logo. This business must be legit!

No, thanks!

You only have a few seconds to capture the attention of potential customers. You want your logo to stick in a customer’s mind so that they absolutely have to come back, keep scrolling, and see more.

Without a logo, you’re just another website deep in the Internet. With a great logo design, you are a professional company that deserves space in your customer’s mind. Don’t let your potential customers forget about you–catch them early and stand out from your competition.

Get started on the right foot with a killer logo designed specifically for your business. Your logo design should portray your brand story in just an image. This is accomplished through the use of colors, fonts, and shapes. The possibilities are endless when it comes to your initial branding and should be handled with care. Rebranding your business once you’re more established can be a pain and it can cause you to lose a lot of brand recognition.


2. Brand Recognition


This brings us to our second point, brand recognition. The best way to explain Brand Recognition is to think of exercise clothing! Nike has done a great job with brand recognition by painting the iconic “swoosh” on every surface imaginable. If you want customers for life, customers that remember you even if they forget your name, you have to show them who you are and you have to do it consistently.  

Many businesses go through multiple logos over time due to indecision or poor logo design. This reduces the possibility of brand recognition and causes you as a business owner a lot of heartache, wasted time, and lost money. Avoid this by hiring talented, qualified graphic designers who will work with you on your vision, brand, and goals. By starting with your vision, a good graphic designer can help you define your brand in a logo that customers will love for years to come.


3. Branding Guidelines


Once you have a solid logo design, you can start to flesh out your brand even further. Your logo will help you design your website, merchandise, email marketing, social media presence, and more. Your logo is part of your identity. It should be considered in the establishment of the company just as much as your mission and vision should be.

The design of your website, flyers, and even social media should all be based on your logo design and brand established. Brand guidelines gives the creatives that you work with a set of rules that they must follow in order for your brand to look consistent. If you are working with different creatives.

Let’s say you have one designer that designs your logo and brand guidelines and then have a website designer come in to design your website. How do you make sure that what the website designer builds aligns to your branding? Through Branding Guidelines.


4. Professionalism


We understand that cutting costs is necessary, but one place you should be splurging is your branding. Your logo is the first thing customers are going to see, and it should make a great first impression. Instead of designing your own logo in Canva or fumbling around with Photoshop, strongly consider working with a team of talented logo designers.

A professional logo design is worth your time and money. Graphic designers specialize in making your business look good, while you work on providing great services and products to your customers. In all reality, hiring a professional will actually save you time and money because now instead of wasting time trying to create your own logo you can spend time doing the things that actually make your business money.

So, what are you waiting for? Your business needs a logo and we know exactly where to start. Contact us at Cast Design Team for a free assessment and we will get you started on the next step to branding your business.

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Finding Your Brand Voice

Finding Your Brand Voice

Finding Your Brand Voice


What exactly is a “brand voice” and how do I get one?

Your Brand is not your logo, your tagline, your product, your service. It may be portrayed through these things, but they are not in fact your brand.

Your Brand is the consistent message that is delivered every time someone comes in contact with your company. It’s how and why your customers feel the way they do when interacting with your company. And it’s the reason they keep coming back for more.

Another way your brand is carried out to your customers is through your brand voice. Brand voice is the human element of your brand. Think of it as the brand’s personality.

What does your business stand for?

Your brand voice is all about how you communicate who you are and why customers will choose you over anyone else. You must be able to communicate your value to give your brand the voice it deserves. The moment you can’t communicate your value, your brand means nothing. Decide who you are, who your company is and what you believe. Be sure everyone on your team is on the same page. Understanding this and truly believing in it will give you the push in the right direction toward finding the voice in your brand message.

Developing your brand voice

If your brand was a person, how would you describe him/her? How would you want other people to describe him/her? Think about the keywords related to how you described that person. Was it complex? Was it passionate? Was it energetic? That is how you are going to be able to formulate your brand voice. Using those key descriptive words your brand now can be formulated into tone and voice. For example, the person you described may have been energetic, so your tone would be playful. This is just a scratch at the surface of being able to really dive deep into the voice in your brand message.

Utilizing your brand voice

As your business develops, it is important to remember that your brand does not have to develop with it. Your brand is how you are portrayed by customers. It is how you interact. When used correctly, you may notice your business relationships strengthen and social media interactions will get easier. The more stable your overall brand is, the more recognition and loyalty you will receive. Because of this, it is important to start your business with a solid branding foundation.

Remember that every time you share something on social media, speak at a conference, set up a Facebook Advertisement, you are displaying your brand voice. Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you with the first steps. Let’s start today in defining your Brand Voice.

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How to Write a Vision and Mission Statement

How to Write a Vision and Mission Statement

How to Write a Vision and Mission Statement

A Vision Statement and a Mission Statement are key elements of any successful business. These statements help direct all of your business efforts, help employees stay aligned with company goals, and help your customers understand your story.  

As important as they are, and as easy as they sound to write, they can actually be quite the struggle! Writing your mission and vision statement can seem like a daunting task, but we will walk you through the process step by step.

First, you need to understand the differences between a Mission and Vision Statement. It may seem like the same thing at first take, but really a mission statement and a vision statement are two different things that work cohesively in your business.

What is a Vision Statement?

A Vision Statement is all about where you want your business to go. Have some fun and start thinking big about the future! Don’t think of the how or why now. Try to think ten years out.

Your Vision Statement will help guide you in business decisions big and small. When faced with a choice, you can refer back to your Vision Statement and decide which route aligns most with your vision for the business.

How to Write a Good Vision Statement

Before writing a Vision Statement, think about what your big goal is. What are you trying to provide, change, or accomplish in the long term? Write down that goal at the top of your brainstorming sheet.

Your Vision Statement can be as short or as long as you’d like, as long as you feel your goal is known. There is no “perfect” length–it’s up to you! We suggest writing something long enough to get your point across, but short enough that you can remember it and share it with investors, customers, and employees easily. This could mean one sentence, a short paragraph, or a few short paragraphs.

Use language that you are comfortable with in your Vision Statement. Avoid lengthy jargon that some may not understand. Stick to words and phrases that help you convey what your aspirations are for your business. Don’t be afraid to write something inspirational or motivational–you want the Vision Statement to inspire!

What is a Mission Statement?

A Mission Statement is slightly different than your Vision Statement. Where a Vision Statement talks about where you want to go, your Mission Statement talks about how you are going to get there. The Mission Statement shows what your business is doing to accomplish what you’ve outlined in your Vision Statement.

Where you dream big in your Vision Statement, your Mission Statement needs more practical and realistic ideas that will help you reach your Vision. Your Mission Statement should be focused on smaller accomplishments that will drive the business to the end goal.

How to Write a Good Mission Statement

Start writing your Mission Statement by referring back to your Vision Statement. If you want to change the world, you’ve got to have a plan! Brainstorm several smaller, realistic ways that your business could achieve that goal. Ask yourself, “How do I make my Vision Statement come true?”

Once you have a list of a few or several ways you can achieve your Vision, combine those ideas into statements. Review your statements and check each one with your Vision Statement, making sure that each one can in fact help you reach your goal.

Examples of Vision and Mission Statements


Company: Amazon
Vision: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.
Mission: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.


Company: TED
Vision: We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world.
Mission: Spread ideas.


Company: AirBnB
Vision: Tapping into the universal human yearning to belong — the desire to feel welcomed, respected, and appreciated for who you are, no matter where you might be.
Mission: Belong anywhere.


Company: Toyota USA
Vision: To be the most successful and respected car company in America.
Mission: To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.


Company: Ebay
Vision: Our vision for commerce is one that is enabled by people, powered by technology, and open to everyone.
Mission: To be the world’s favorite destination for discovering great value and unique selection.


Company: Southwest Airlines
Vision: To become the world’s most loved, most flown, and most profitable airline.
Mission: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.


Company: Whole Foods
Vision: Whole foods, Whole People, Whole Planet.
Mission: Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.


Company: Ikea
Vision: To create a better everyday life for the many people.
Mission: Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

Constantly Review

Your Vision and Mission Statements are not static documents. You are allowed to change your Vision and Mission Statements as your business changes. Review these regularly and make slight changes as necessary.

When you come across new decisions to make for your business, you can refer back to your Vision and Mission Statements to check which choice to make. Vision and Mission Statements are incredibly helpful in making business decisions.

Your Vision and Mission Statements can even help with your company branding, website, and more! If you need help putting your Vision and Mission into your company branding, consult with CAST Design Team. A team of highly qualified designers can help you take your vision and expertly include it in your design!

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A Design Team that Listens

A Design Team that Listens

A Design Team that Listens

We’ve heard it all. Either you’re struggling to create your business’s logos, website, or social media on your own, or you’ve hired a few independent contractors who are flakey and not all that talented. You know you need help, but you just can’t afford to keep asking the wrong people.

Working with CAST Design Team will be different (in a good way).

Our team is made up of highly qualified individuals who excel in their fields. We coordinate together to solve any problem you may have in your business which eliminates the need for multiple contractors. Basically, you can get it all in one place!

CAST Design Team offers services that include Branding, Website, Social Media, Graphic Design, 3D / Product and more. If what you need isn’t on that list, don’t hesitate to ask us about it! Our goal is to help you find solutions, and we’re willing to take the time to figure it out.

We don’t believe in one-and-done deals; we want to be there with you through thick & thin. From the day you make your first design investment to the day you’re making millions, we will be there!

You Are Individual & Unique

You deserve to be treated like the unique business you are! Many companies have templates for design and marketing tools that get tweaked for new clients, but not CAST. Our talented team will work with you one-on-one to learn your vision and expertly implement it into design, marketing, and anything else you might need.

Your business problems deserve individual solutions. Instead of giving you memorized responses, our team will work tirelessly to find a solution that works for you. You can rest assured that we have got your back in business!

In a long-term working relationship with CAST, you will see benefits to your unique business almost immediately. Instead of using a separate graphic designer, social media marketer and copywriter, you will have a connected team that understands your individual needs. CAST Design Team will coordinate everything under one roof, ensuring that consistency is carried out through every project.


Have you ever emailed and called back and forth with a company you are working with trying to get one piece of information and for some reason no one can help you? It’s frustrating and we believe that you deserve better.

At CAST Design Team, we believe in having our clients work directly with our creative team. This practice helps us keep lines of communication open and speedy, instead of throwing in a middle-man who doesn’t really know what’s up.

If you have questions or concerns, or just want to talk about how your design work is coming along, you can rest assured that your creative professional is on the other end of that communication.

Our Process

Get ready to be seriously courted, because we won’t leave you alone until your project is golden! As you can see from the image above, we take our process very seriously. Steps are not skipped and we are willing to go back and forth with you until the finished product is exactly what you dreamed of.

Communicating with you is a crucial part of our process at every step. You will be consulted before we move on and you’ve got all the power to say, “I do not like that shade of red” Remember–this is your business and we want it to be perfect for you!

Contact Us Today

Make the first step to solving your business’s marketing problems today and contact CAST Design Team. Don’t waste time hesitating; let us get to work! We’re offering a Free Assessment of your needs–click here to sign up