The WebLight Exercises

At the end of the exercise you will have your homepage wireframe 

Part 2

CALL TO ACTIONS

Introduction

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Secondary Action

A transitional or secondary call to action comes after the direct call to action and offers people a less “risky” path to doing business with you. It gives you the opportunity to create a relationship without being too pushy if you will. The easiest form of a secondary call to action is an ebook or some form of delivery of information. This is totally okay and can be done as the first thing. However, we always encourage our team members to develop a lead product. A lead product should be the first thing that you do with a client and can even be at a lower price point.

Questions to Ask

Examples

Things to keep in mind

Main Call to Action

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

Examples

Things to keep in mind

Work It Out

A transitional or secondary call to action comes after the direct call to action and offers people a less “risky” path to doing business with you. It gives you the opportunity to create a relationship without being too pushy if you will. The easiest form of a secondary call to action is an ebook or some form of delivery of information. This is totally okay and can be done as the first thing. However, we always encourage our team members to develop a lead product. A lead product should be the first thing that you do with a client and can even be at a lower price point.

WRITE DOWN

Part 3

HEADER

Introduction

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Main Header Liner

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

Examples

Things to keep in mind

Supporting Line

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

Examples

Things to keep in mind

Work It Out

A transitional or secondary call to action comes after the direct call to action and offers people a less “risky” path to doing business with you. It gives you the opportunity to create a relationship without being too pushy if you will. The easiest form of a secondary call to action is an ebook or some form of delivery of information. This is totally okay and can be done as the first thing. However, we always encourage our team members to develop a lead product. A lead product should be the first thing that you do with a client and can even be at a lower price point.

WRITE DOWN

Part 4

The Stakes

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

worksheet steps

Things to keep in mind

Part 5

Value Proposition

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

worksheet steps

Part 6

The Guide

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

worksheet steps

Part 7

Pricing/Products

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

worksheet steps

Part 8

The Plan

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

worksheet steps

Part 9

Social Proof

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

worksheet steps

Part 10

The Lead Generator

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

worksheet steps

Ready to Build

We Will Take it From Here

Before we get started with the actual framework of your website, let’s talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

worksheet steps

A Simple Process

No matter what, this is what you deserve

Website_Assessment

ASSESSMENT
This will give us everything we need

Coaching

FOCUS SESSION
Go over the built website and changes

1-Pager

LAUNCH
Put your new website to use

Your WebLight Includes:

  • Built off the concept of storytelling
  • Some sections are customized depending on the type of business
  • Stock Photography
  • Branded to your business
  • Booking widget included that connects to Google Calendar
  • Content can be written for you as an add-on

  • 2 Months free hosting
  • AWS Amazon Shared Server
  • FTP access
  • WP User Login created
  • 99% Uptime

  • Monthly Heatmap Report
  • Analytics Dashboard
  • User Recordings
  • Monthly Backups
  • WordPress & Plugin Updates
  • Security Updates

weblight
$394+$54 p/month
  • Start the assessment instantly

  • All done virtually

  • 2-Year Contract

  • More maintenance plans available at checkout

  • Content can be written for you and charged as an add-on

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Let us show you how we can help.

We will go over the process step by step and you can ask all the questions needed to set you at ease.

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CAST Design Team LLC, Brand Development, Las Vegas, NV
CAST Design Team LLC, Brand Development, Las Vegas, NV
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