The WebLight Exercises

At the end of the exercise you will have your homepage wireframe 

  • Take Notes
  • Write Down ALL Ideas
  • Remember to Be Bold

Part 2

CALL TO ACTIONS

Introduction

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Secondary Action

A transitional or secondary call to action comes after the direct call to action and offers people a less “risky” path to doing business with you. It gives you the opportunity to create a relationship without being too pushy if you will. The easiest form of a secondary call to action is an ebook or some form of delivery of information. This is totally okay and can be done as the first thing. However, we always encourage our team members to develop a lead product. A lead product should be the first thing that you do with a client and can even be at a lower price point.

Questions to Ask

  • What are the main concerns my clients have before purchasing?
  • Is there a way you can show them what they will get? Think samples.
  • Can you offer a free trial?
  • How can they get to know you more? Video or Podcast?
  • Can you offer them free information such as a course or ebook?

Examples

  • EBook
  • Assessment
  • Video
  • Workbook
  • Discount
  • Trial
  • Smaller Product
  • Learn More

Things to keep in mind

  • Must solve a client's problem
  • Create a process or a product
  • If you charge, make sure it is a set price
  • Be clear on the deliverables

Main Call to Action

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

  • Do you have to vet your potential clients?
  • Can they buy your product/service online?
  • Do you have to build a custom proposal?
  • How can you make it easy to purchase?

Examples

  • Buy Now
  • Book A Call
  • Download the App
  • Donate Now
  • Join the Community
  • Sign Up
  • Get Access
  • Create An Account
  • Get Started
  • Subscribe
  • Start A FREE Trial
  • Shop
  • Call Us Now
  • Chat With Us

Things to keep in mind

  • Every business will have a different main call to action
  • Keep it simple
  • Do not make it ambigious or poetic
  • Be direct
  • Make sure it is instant
  • Not everyone will pick up a phone so think of alternative ways such as Facebook Messenger, Chat or a form.

Work It Out

A transitional or secondary call to action comes after the direct call to action and offers people a less “risky” path to doing business with you. It gives you the opportunity to create a relationship without being too pushy if you will. The easiest form of a secondary call to action is an ebook or some form of delivery of information. This is totally okay and can be done as the first thing. However, we always encourage our team members to develop a lead product. A lead product should be the first thing that you do with a client and can even be at a lower price point.

WRITE DOWN

  • Main Call to Action
  • Secondary Call to Action
  • What functions will the website need for these to work?

Part 3

HEADER

Introduction

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Main Header Liner

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

  • What do you offer?
  • How will it make your customer's life better?
  • How does your product/service make them feel?
  • What are they ultimately looking for?

Examples

  • Buy Now
  • Book A Call
  • Download the App
  • Donate Now
  • Join the Community
  • Sign Up
  • Get Access
  • Create An Account
  • Get Started
  • Subscribe
  • Start A FREE Trial
  • Shop
  • Call Us Now
  • Chat With Us

Things to keep in mind

  • Every business will have a different main call to action
  • Keep it simple
  • Do not make it ambigious or poetic
  • Be direct
  • Make sure it is instant
  • Not everyone will pick up a phone so think of alternative ways such as Facebook Messenger, Chat or a form.

Supporting Line

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

  • What exactly are you delivering?
  • What is your service/product?
  • What is
  • How can you make it easy to purchase?

Examples

  • Buy Now
  • Book A Call
  • Download the App
  • Donate Now
  • Join the Community
  • Sign Up
  • Get Access
  • Create An Account
  • Get Started
  • Subscribe
  • Start A FREE Trial
  • Shop
  • Call Us Now
  • Chat With Us

Things to keep in mind

  • Every business will have a different main call to action
  • Keep it simple
  • Do not make it ambigious or poetic
  • Be direct
  • Make sure it is instant
  • Not everyone will pick up a phone so think of alternative ways such as Facebook Messenger, Chat or a form.

Work It Out

A transitional or secondary call to action comes after the direct call to action and offers people a less “risky” path to doing business with you. It gives you the opportunity to create a relationship without being too pushy if you will. The easiest form of a secondary call to action is an ebook or some form of delivery of information. This is totally okay and can be done as the first thing. However, we always encourage our team members to develop a lead product. A lead product should be the first thing that you do with a client and can even be at a lower price point.

WRITE DOWN

  • Main Call to Action
  • Secondary Call to Action
  • What functions will the website need for these to work?

Part 4

The Stakes

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

  • What is the problem being faced?
  • How is that problem making them feel?
  • Why is that wrong or unfair?

worksheet steps

  • Narrow it down to 3 problems first
  • Which problem do you hear the most? What is the most common problem? What do you want to be known for solving? Pick 1 problem.
  • Put it all together to form this section

Things to keep in mind

  • Focus on the main problem
  • Be specific and clear
  • Directly address the problem

Part 5

Value Proposition

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

  • What benefits will your customer experience?
  • How does your product/service different than your competitors?
  • What do your current clients love about you?

worksheet steps

  • List out all of the values your product/service offers your customers
  • Circle the top 3 (4 the most) that you feel are the most compelling
  • Create a 2 - 4 title for each
  • Create a maximum 10 word description for each

Part 6

The Guide

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

  • What benefits will your customer experience?
  • How does your product/service different than your competitors?
  • What do your current clients love about you?

worksheet steps

  • List out all of the values your product/service offers your customers
  • Circle the top 3 (4 the most) that you feel are the most compelling
  • Create a 2 - 4 title for each
  • Create a maximum 10 word description for each

Part 7

Pricing/Products

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

  • What benefits will your customer experience?
  • How does your product/service different than your competitors?
  • What do your current clients love about you?

worksheet steps

  • List out all of the values your product/service offers your customers
  • Circle the top 3 (4 the most) that you feel are the most compelling
  • Create a 2 - 4 title for each
  • Create a maximum 10 word description for each

Part 8

The Plan

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

  • What benefits will your customer experience?
  • How does your product/service different than your competitors?
  • What do your current clients love about you?

worksheet steps

  • List out all of the values your product/service offers your customers
  • Circle the top 3 (4 the most) that you feel are the most compelling
  • Create a 2 - 4 title for each
  • Create a maximum 10 word description for each

Part 9

Social Proof

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

  • What benefits will your customer experience?
  • How does your product/service different than your competitors?
  • What do your current clients love about you?

worksheet steps

  • List out all of the values your product/service offers your customers
  • Circle the top 3 (4 the most) that you feel are the most compelling
  • Create a 2 - 4 title for each
  • Create a maximum 10 word description for each

Part 10

The Lead Generator

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

  • What benefits will your customer experience?
  • How does your product/service different than your competitors?
  • What do your current clients love about you?

worksheet steps

  • List out all of the values your product/service offers your customers
  • Circle the top 3 (4 the most) that you feel are the most compelling
  • Create a 2 - 4 title for each
  • Create a maximum 10 word description for each

Ready to Build

We Will Take it From Here

Before we get started with the actual framework of your website, let's talk about what this website is going to do for you. The main goal of any website is to generate leads. But the main question is:
What is the best way you sell to potential clients?

 

The reason we like to ask this question when we start to work on a website is because the answer is going to be our main call to action. Which leads me to my next point. Every website should have two calls to action. One is the main call to action. This is when a user is ready to do business with you. Then we have a secondary call to action which we like to call the “date me”. This is for the user that is not ready to comit to the sale just yet but still curious to learn more.

Questions to Ask

  • What benefits will your customer experience?
  • How does your product/service different than your competitors?
  • What do your current clients love about you?

worksheet steps

  • List out all of the values your product/service offers your customers
  • Circle the top 3 (4 the most) that you feel are the most compelling
  • Create a 2 - 4 title for each
  • Create a maximum 10 word description for each

A Simple Process

No matter what, this is what you deserve

Website_Assessment

ASSESSMENT
This will give us everything we need

Coaching

FOCUS SESSION
Go over the built website and changes

1-Pager

LAUNCH
Put your new website to use

Your WebLight Includes:

  • Built off the concept of storytelling
  • Some sections are customized depending on the type of business
  • Stock Photography
  • Branded to your business
  • Booking widget included that connects to Google Calendar
  • Content can be written for you as an add-on

  • 2 Months free hosting
  • AWS Amazon Shared Server
  • FTP access
  • WP User Login created
  • 99% Uptime

  • Monthly Heatmap Report
  • Analytics Dashboard
  • User Recordings
  • Monthly Backups
  • WordPress & Plugin Updates
  • Security Updates

weblight
$394+$54 p/month
  • Start the assessment instantly

  • All done virtually

  • 2-Year Contract

  • More maintenance plans available at checkout

  • Content can be written for you and charged as an add-on

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