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How to Use Keywords in Your Website Copy (and the importance) 

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How to Use Keywords in Your Website Copy (and the Importance)

The goal of any successful website or blog should be to create awareness of a brand or company. No one will be able to find or experience what you have your business. While you may have other forms of advertising, showing up in web searches is important to your overall brand awareness, so optimizing your website copy is a good place to start. In order to do this, you must focus on keywords. Here are a few helpful tips to get you started in your keyword research.

Choose the right keywords

Start your research by determining your topic themes. What will be the main theme of your blog? Find out what your target audience actually wants to read about and what they’re likely to be searching for in search engines. For example, a popular topic that a marketing company could write about is, “How to use keywords to rank higher on Google”.

After you get a good idea of what your blog will focus on you’ll also want to find your top 20 keywords that can be included in the article. Start this phase by compiling a list of topics or phrases that your target audience might be searching for. You can use free tools like Google Keyword Planner, UberSuggest, or WordStream to see if your chosen topics or phrases qualify as good keywords, usually by determining if they have a high search volume and low SEO difficulty. It’s a good idea to find what your best keyword variations are and save them in an easily accessible space for tracking blog topics. 

Focus on keyword placement

Just as the keyword itself is important, it’s useful to consider where the keyword is being placed. You can see on any search engine results page that certain keywords will show up in the metadata of a website, but you’ll also want to keep keywords in your website’s titles and headings, body paragraphs, URLs, and image file names in order to have as much exposure as possible.

Know How to Use Keywords

Did you know that search engines will penalize you for stuffing your website content with keywords where they don’t belong? They’re smart enough to know when you’re using them just to use them in hopes of ranking, rather than actually using them to provide quality content. Remember to be genuine in everything you write. If it doesn’t make sense to have your keyword in a certain place, even if it’s in a recommended location, err on the side of caution and don’t add it. It’s also helpful to use variations of your keywords, so instead of using your exact keyword phrase at every opportunity, you can mix up the wording slightly. This way you hit more variations of potential searches and you’re less likely to get penalized for keyword stuffy. 

Ultimately your aim is to have the best listings in search engines in order to attract and engage your target audience. Keyword research is a great way to start including keywords and phrases that are relevant to your product or service. Doing this research may seem time consuming but it will help you find out what your target audience is actually searching for and what they want to read about, in turn driving organic traffic to your website. 

Does all of this sound just a little too technical and not aligned with your skillset? CAST Design Team offers full SEO services including keyword research, blog writing, and other marketing services to aid in your efforts. Let’s chat! [/vc_column_text][/vc_column][/vc_row][vc_row gap=”15″ preset=”preset_16″ content_preset=”_preset_16″][vc_column][vc_empty_space height=”30px”][vc_separator][vc_empty_space height=”30px”][/vc_column][vc_column width=”1/3″][vc_single_image image=”5821″ img_size=”full”][/vc_column][vc_column width=”2/3″][vc_column_text]

Schedule A Consult.

Our highly skilled team would love to consult on your next project, help you reach your next target, or simply provide a professional, outside opinion on your branding or marketing strategy. We will offer creative solutions to your specific situation. If you decide that you need help implementing the ideas, our team is here to help in every capacity. Contact us today for more information and schedule your complimentary consult.[/vc_column_text][/vc_column][vc_column][vc_empty_space height=”30px”][vc_column_text][bookly-form category_id=”0″ service_id=”1″ staff_member_id=”1″ hide=”categories,staff_members”][/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row]

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The Best Networking Events in Las Vegas

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The Best Networking Events in Las Vegas

As any business owner knows, entrepreneur or otherwise, it is essential to build a strong network with those around you. Doing so can create opportunities that otherwise wouldn’t present themselves, can contribute to personal and career growth, and can help you develop long-lasting relationships with others in your field. There are a number of networking groups that you can easily get involved with, but this article highlights a few of our favorite networking events in the Las Vegas area.

PowHer

PowHer is a global community that connects women in business to the resources they need, providing opportunities, education, and connections to fast-track them in achieving their goals. They also empower women by fostering a nurturing environment for communication, professional development, and mentoring opportunities, creating a wholesome space to collaborate.

Some of the resources of PowHer include:

  • Monthly breakfast meetings that are educational and full of information
  • Events focused on personal and professional excellence
  • Exclusive networking events

Find out more about PowHer here.

LeTip

With over 40 years in the game, LeTip International is the largest professional networking organized focused on lead generation through personal referrals. The group has helped over 120,000 business professionals across the U.S. and Canada. LeTip is made up of passionate professionals looking to improve and share their businesses in a structured and serious manner. Groups meet on a weekly basis to build better connections with other professionals in the community, discuss potential leads, and to practice their presentation and speech giving skills

Read more about LeTip’s Las Vegas chapters here.

BNI – Business Network International

BNI is the leading business networking organization. With thousands of chapters across the world, members meet weekly to build and nurture lasting relationships and share qualified business leads. When you become a member of BNI, you receive access to professional training, peer presentations, and networking opportunities with like-minded people.

Learn more about BNI and the Las Vegas chapter here.

Nevada Women’s Chamber of Commerce

The Nevada Women’s Chamber of Commerce is a powerful community organization that provides contacts, services, and professional services to the women of Las Vegas. It strives to make positive changes in the community, promote growth and economic development, and tackle local, state, and national issues affecting women. The group brings leadership programs to the community and members alike to help lead businesses and careers in the right direction. They also provide higher education programs to female high school and college-level students, along with mentorship opportunities.

To learn more about what they have to offer, visit their website here. 

Las Vegas Metro Chamber of Commerce

The Las Vegas Metro Chamber of Commerce is part of a larger unified community that is focused on helping Nevada businesses succeed. They help bring light to the needs, challenges, and opportunities that businesses and entrepreneurs in the community face. The Las Vegas Metro Chamber provides professional resources, educational opportunities, and business expertise to help members make decisions easier and with more clarity. They also help make local connections and boost your companies visibility in the community.

To find out more or to get information on their next event, visit their website here.

Las Vegas Latin Chamber of Commerce

The aim of the Las Vegas Latin Chamber of Commerce is to aid in the success of organization members and Hispanic-owned businesses within the Las Vegas community. They do this through the promotion of positive relationships – business, cultural, and educational.

More can be found on their website.

Have you ever been to any of these networking events? Let us know what you think about them. If you haven’t been to any of these, which networking groups are you apart of? We’d love to see you out at an event soon![/vc_column_text][/vc_column][/vc_row][vc_row gap=”15″ preset=”preset_16″ content_preset=”_preset_16″][vc_column][vc_empty_space height=”30px”][vc_separator][vc_empty_space height=”30px”][/vc_column][vc_column width=”1/3″][vc_single_image image=”5821″ img_size=”full”][/vc_column][vc_column width=”2/3″][vc_column_text]

Schedule A Consult.

Our highly skilled team would love to consult on your next project, help you reach your next target, or simply provide a professional, outside opinion on your branding or marketing strategy. We will offer creative solutions to your specific situation. If you decide that you need help implementing the ideas, our team is here to help in every capacity. Contact us today for more information and schedule your complimentary consult.[/vc_column_text][/vc_column][vc_column][vc_empty_space height=”30px”][vc_column_text][bookly-form category_id=”0″ service_id=”1″ staff_member_id=”1″ hide=”categories,staff_members”][/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row]

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Search Engine Optimization Goals for 2020

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Search Engine Optimization Goals for 2020

Happy 2020! A new year means new marketing goals for any business that wants to stay afloat, and just as the internet is always changing, internet marketing tactics are always changing as well. The last decade brought major changes to the way marketers used the power of the internet and SEO to rank higher in search engines, from new search software to the use of AI and speech commands.

How can digital marketers make 2020 their best SEO year yet? After reviewing the trends of the past year and the best internet marketing tactics, we’ve compiled a list of the most important SEO goals you should commit to as part of your 2020 marketing resolutions.

High Quality Content

This should go without saying, but your number one priority should be putting high-quality content into your web copy, articles, and marketing materials. What does high quality mean? Users want to read material that’s helpful, relevant, informative, and easy to understand. Far too many websites either burden their web copy with specialized jargon in the hopes of ranking higher in niche searches, or they write copy with grammatical errors and poor readability.

You can’t expect your readers to stay on your site for long or listen to your marketing material if your site pushes them away. Worse, poor-quality writing will hurt your SEO ranking, as it will reduce the amount of time people spend on your site. Finally, the vast majority of web users hate web material that “sounds like a sales pitch” – so, your first goal is to always write with quality in mind, and you’ve already won half the optimization battle.

Longer Form Content

It turns out, people actually like reading. Articles with over 2000 words tend to rank higher in searches and attract more viewers than shorter form articles. Why? Nobody wants to read through several different websites to find all the information they need; if one article answers all of their questions in a clear and concise voice, they’re much more likely to read through that article and keep revisiting that website.

Additionally, longer articles can keep readers on your website for longer which, as previously mentioned, can slightly improve your search ranking. Take the time to consider all of your readers’ questions and concerns – it will likely foster stronger readership, give you some SEO bonuses, and make your company a much more trustworthy brand.

Dwell time and Click Through Rates (CTR)

Are people clicking the links to your website? How long do they stay on your site? How about a certain page? Search engines want to know if your site is satisfying the needs of its readers. With a virtually unlimited amount of information at everyone’s fingertips, it’s likely that the websites that best satisfy their readers’ questions will rank higher in web searches. The best way to measure this is based on the amount of people who follow links to your site (CTR) and how long they stay (Dwell time) – that’s why it’s so important to provide both short form and long form quality content that your readers can visit and rely on, as this will likely factor into your overall SEO.

Featured Snippets

When you type a question into Google, sometimes the top link will include a box that briefly answers the question. For example, if you type “How does SEO work?” into Google, the first link explains SEO in brief, pulled from an article written in LYFE Marketing.

Obviously, LYFE Marketing will get a lot of new readers from this search feature, including readers who will revisit their site and buy their products. To increase the likelihood that your website will earn a featured snippet for a relevant question, write articles or FAQs that respond to questions your potential readership will ask. The more your content helps your readers, the more likely that you’ll feature at the top of specific Google searches.

Optimizing for 2020

Have you ever asked Siri, Google, or Alexa to look something up for you? If so, you’ve utilized the power of two things: voice searches and artificial intelligence. These two trends are changing the way websites rank in SEO. Chances are, people ask questions verbally in a different way than typing into a search box, so search terms are becoming more colloquial and conversational. While this doesn’t mean you should change the way you write your web copy, it does mean that the high ranking SEO terms might shift as voice commands become a larger part of search engines.

Additionally, with AI pulling content for search queries, only the most relevant and helpful articles will be pulled up by the likes of Siri and Alexa. This goes back to the idea of quality content – if you want Google Home to like you, make sure your content is relevant and well-written.

Mobile User Experience (UX)

Another huge trend of the past decade includes the rise of mobile technology. As a result, websites that aren’t optimized for mobile phone searches simply won’t make the cut, as almost 90% of consumers in the U.S. use their phones to find information. Optimizing your site with a mobile-friendly option and high readability will ensure that your site is competitive in the SEO domain.

Web Security

A crucial aspect of web UX, having a secure website makes a huge difference in your site’s SEO potential. Google has cracked down on insecure websites over the past few years, so pages that don’t have enabled HTTPS protocol are often labeled as “Not Secure” when you try to access it on any Google browser. Additionally, users want to know that their information is protected and encrypted when using your site or sharing any personal information, so while these aspects of web design might not correlate directly to SEO, protected sites will likely rank higher in web searches, have lower bounce rates, and yield a much more dedicated readership.

Loading Speed

Another aspect of UX, nobody wants to wait for your site to load, and if it’s taking more than a couple of seconds, then it’s probably faster to just go with the next link down. Take the time to ensure that your web pages load fast across all platforms, with easy navigation and accessibility, otherwise you’ll have a high bounce rate, low dwell time, and generally poor SEO ranking.

Image Optimization

All your images have what’s called “Alt Text,” which is text that briefly describes what’s happening in the photo, especially for users with poor reception or who have accessibility requirements. Not only does this make your site more friendly to all readers, but it also enhances your SEO capabilities. You never want to overload your photos with alt text, but including a few relevant search terms that accurately explain your photos can certainly push you up a few rankings.

Influencer Marketing

The term “social media influencer” became a big deal last year. Despite the controversy, studies prove that influencers work – people are more likely to trust a business if it’s recommended by a trustworthy, popular source. That being said, influencer marketing can also boost your SEO. If you come to an agreement with an influencer to include certain backlinks to your business on their website and social channels, you can drive major traffic to your site and also build relevant backlinks that will push you higher in search results.

There you have it! Those are our top SEO Resolutions for 2020. Which ones do you think you’ll implement? If you have any questions about SEO, need an expert in digital marketing, or want to revitalize your web presence, look no further – we’re experts in web media at CAST Design. Learn more about our process, or reach out today, and let’s create your best SEO year yet.[/vc_column_text][/vc_column][/vc_row][vc_row gap=”15″ preset=”preset_16″ content_preset=”_preset_16″][vc_column][vc_empty_space height=”30px”][vc_separator][vc_empty_space height=”30px”][/vc_column][vc_column width=”1/3″][vc_single_image image=”5821″ img_size=”full”][/vc_column][vc_column width=”2/3″][vc_column_text]

Schedule A Consult.

Our highly skilled team would love to consult on your next project, help you reach your next target, or simply provide a professional, outside opinion on your branding or marketing strategy. We will offer creative solutions to your specific situation. If you decide that you need help implementing the ideas, our team is here to help in every capacity. Contact us today for more information and schedule your complimentary consult.[/vc_column_text][/vc_column][vc_column][vc_empty_space height=”30px”][vc_column_text][bookly-form category_id=”0″ service_id=”1″ staff_member_id=”1″ hide=”categories,staff_members”][/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row]

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What Can Marketing Mean for You?

what does marketing mean

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WHAT CAN MARKETING MEAN FOR YOU?

Once your brand is established, you’re well on your way to start marketing your company. There are several avenues in which you can market your business, including social media platforms like Facebook and Instagram, using a personal or business website, or traditional routes such as TV and radio advertisements. But marketing encompasses more than just throwing an ad into the universe. Product development, distribution methods, market research, and sales are essential to building an effective marketing campaign alongside advertising. 

The main goal of marketing is to get people interested in your company’s product or service. Marketing turns people into customers by showing them how your business will improve their lives. You want to send a deliberate message to your audience about the value of your product or service and why yours is better than the competition’s.

Thus, marketing needs to be tactically and thoughtfully considered. Of course, you need to develop quality content that can convert people into customers. However, content is useless if it doesn’t target the right audience, so we have to create strategies for content creation and distribution. The most obvious way to share content is to have a presence in social channels where your target audience spends most of their time. Why focus on platforms that aren’t getting a response?

Well-researched and well-executed marketing is an investment that pays for itself in sales and strengthening your brand. If you want to have a successful marketing strategy, you can’t rely on guesswork and luck to promote the business. That’s where CAST Design comes in. We work to build a marketing roadmap based on our client’s goals and target demographics.

Figuring out the right marketing strategy can be overwhelming considering all the available social channels, and it’s easy for a company’s voice to get lost in the noise. CAST Design works to identify and communicate with your audience, connecting them to your product or service and building brand loyalty over time.

Are you unsure how to clarify your brand messaging? Still trying to figure out what your brand is? CAST Design is here to help. We specialize in branding and visual storytelling, creating company identities that stand out against the crowd. Contact us at Cast Design Team for a free assessment and we’ll get you started on the next step to branding your business.[/vc_column_text][/vc_column][/vc_row][vc_row gap=”15″ preset=”preset_16″ content_preset=”_preset_16″][vc_column][vc_empty_space height=”30px”][vc_separator][vc_empty_space height=”30px”][/vc_column][vc_column width=”1/3″][vc_single_image image=”5821″ img_size=”full”][/vc_column][vc_column width=”2/3″][vc_column_text]

Schedule A Consult.

Our highly skilled team would love to consult on your next project, help you reach your next target, or simply provide a professional, outside opinion on your branding or marketing strategy. We will offer creative solutions to your specific situation. If you decide that you need help implementing the ideas, our team is here to help in every capacity. Contact us today for more information and schedule your complimentary consult.[/vc_column_text][/vc_column][vc_column][vc_empty_space height=”30px”][vc_column_text][bookly-form category_id=”0″ service_id=”1″ staff_member_id=”1″ hide=”categories,staff_members”][/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row]

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How to Help Customers Become More Legitimate for the Yelp Review Filter

Most business owners are frustrated with the Yelp review filter because it also filters out the positive reviews. We tell our clients to request reviews from customers, their email list, people who tweet at them, etc.

On one hand, you want to generate positive reviews to help your social reputation management. On the other, you are probably frustrated when so many of them get filtered out. I can relate – I’ve been there myself. So what makes for a filtered yelp review that goes to the not currently recommended section? Yelp takes a look at a variety of criteria, and will generally filter out reviews that:

  • Are from someone who has only written 1 review
  • Are from someone who has no profile info (profile photo, additional info, link to Facebook, etc.)
  • Are strongly slanted both positively and negatively
  • Short and lacking details
  • From a location other than where the business is located

If Yelp is trying to filter reviews from not real people as spam, help your customers through the filter by instructing them to complete their profile and start leaving reviews regularly. Ask them to invest in creating a real Yelp footprint – and get the benefit of the leading local review site.

I have left 18 reviews, have 376 friends and I have a realistic review distribution between 1 and 5 stars.

As a result, not only do my reviews never get filtered, but even better, my Yelp reviews always appear on the front page. This is because I am real. I have left real, useful reviews to businesses I frequent and look like a real person to Yelp.

 

 

 

Here are things you can do to help you and your customers through the Yelp Review Filter:

  • Write a bunch of Yelp reviews. Take 10 local businesses and leave Yelp reviews for them. Your favorite local businesses will thank you and you’ve done good in the world by helping them. But remember, Yelp wants real people giving real reviews. Not every experience is positive and your Yelp reviews should run the spectrum from 1-5 stars.
  • Connect your account to Facebook. It’s more trouble, and more likely that you are real.
  • Make friends. Use Facebook or Email to quickly send invites to lots of friends on Yelp. You might be surprised how many friend you back. Then interact with their reviews by marking them Useful, Funny, etc. Yelp accounts with friends are more likely to be real.
  • Download the Yelp app and Check In. If you are hooked up to a mobile phone, it’s more likely that you are real.
  • Leave tips. Show that you are about more than just review scores.
  • Take time. You don’t go from 0-100 reviews in a weekend. Give it some time to build your reputation before you give that coveted Yelp review that makes a difference. Plus it doesn’t look real to go from 0-50 in a night.

 

 

 

Resources:

https://vivial.net/blog/how-to-avoid-the-yelp-review-filter-and-get-more-positive-reviews/