5 Things You Can Do Right Now to Improve Your Website
Your website is often the first thing a potential client sees when it comes to your business. It's important to make sure that your first impression is a good one. We're here to help! Here are 5 easy ways to improve your website right now.
- Have two main Call to Actions on our website
How do you sell a client? Is it by a phone call? Is it a meeting where you are in front of them? Whatever that is, that is your main call to action which we call “marry me”. This is the call to action that has your prospect make a commitment to you to take the next step. The second call to action is more of “date me”. Just in case they aren't ready to get married yet, we still want them to show their interest. This can be asking them to join the newsletter, checking out a blog, following you on social media, etc. Make sure your website has these two Call to Actions.
- Tell a story
You have to tell a story; however, you are not the hero in this story. Your potential client is the hero and you are simply the guide to help them achieve what they need. The customer always comes first, and this couldn't be truer in the customer to business provider relationship. Part of your mission statement should be how you historically (whether you have 1 client or 1,000) have over delivered on everything you've promised, and that your organization is dedicated to your success first.
- Curate your testimonials
Why are most clients hesitant to work with you? What are they worried about? Identify those and curate the testimonials that pinpoint those pains. Scatter your testimonials all over the place on the web to show that you have done quality work in the past for reputable legitimate businesses.
- Create a simple process
What does the process of working with you look like? Create a section to explain this. Every time you ask someone to do something, they think about what kind of time investment it means to them. Showing them a step by step breakdown makes whatever you are asking them to do seem so simple, instead of thinking of how hard it's going to be. Maybe an infographic or some simple type of illustration showing your process in simple terms.
- Make it easy to contact you
Towards the top of your website, put your contact information and make sure that you have a form on your contact page. Think about what type of content you would like to see if you were the one shopping for your product/services. Never make it hard for someone to buy from you. Creating a seamless and easy process for contacting you or buying from you can help make them want to work with you rather than anyone else. Just be absolutely sure that whatever number or email you use is on high alert and almost constantly monitored 24/7.