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When and How to Brand Your Business


Establishing your brand involves building your brand values, figuring out your media and marketing strategy, creating content, and making it all work together cohesively. That said, it will take time and effort and should be one of the first things you consider when starting your business. Without effective branding, you can immediately leave customers confused and turning elsewhere for a product or service. So, let’s see why it’s so important to start building your brand from the start of your business. 

Your brand represents who you are and who you want to become. It helps to establish Branding Guidelines and use them as a reference to how your entire business will operate moving forward. Your logo will be the foundation of your brand and should fit within those guidelines, so it’s important to create them as soon as possible. It should reflect who you are and what your Brand Mission, or promise, is. It will be a starting point for your company’s identity and will give consumers a visual way to remember you. After all, they won’t recommend someone or something they can’t recall.

Your brand is both visual and verbal. Once your logo has been designed to have a particular look and style, now it’s up to your Brand Message to determine your value. A logo is meant to attract the attention of your target audience, but it’s up to your Brand Message to connect with people and cause a response from them. Your Message communicates with your audience and explains your story. Have a compelling narrative about why you do what you do and how it will benefit your customer and make them a better person. Choose words that will resonate with your audience, demonstrate your value, and start establishing trust for repeat customers. Everything builds on this foundation.

Branding is not just about impressive aesthetics or a catchy tagline. It’s crucial for your brand to have a clear message, a great user experience, and to tell a powerful story. Having a strong brand is what differentiates you from competing businesses. Get started now and give it time to grow!

Do you need help building your brand? CAST Design is here to help. We specialize in branding and visual storytelling, creating company identities that stand out against the crowd. Contact us at Cast Design Team for a free assessment and we will get you started on the next step to branding your business.

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What Can Marketing Mean for You?

what does marketing mean


Once your brand is established, you’re well on your way to start marketing your company. There are several avenues in which you can market your business, including social media platforms like Facebook and Instagram, using a personal or business website, or traditional routes such as TV and radio advertisements. But marketing encompasses more than just throwing an ad into the universe. Product development, distribution methods, market research, and sales are essential to building an effective marketing campaign alongside advertising. 

The main goal of marketing is to get people interested in your company’s product or service. Marketing turns people into customers by showing them how your business will improve their lives. You want to send a deliberate message to your audience about the value of your product or service and why yours is better than the competition’s.

Thus, marketing needs to be tactically and thoughtfully considered. Of course, you need to develop quality content that can convert people into customers. However, content is useless if it doesn’t target the right audience, so we have to create strategies for content creation and distribution. The most obvious way to share content is to have a presence in social channels where your target audience spends most of their time. Why focus on platforms that aren’t getting a response?

Well-researched and well-executed marketing is an investment that pays for itself in sales and strengthening your brand. If you want to have a successful marketing strategy, you can’t rely on guesswork and luck to promote the business. That’s where CAST Design comes in. We work to build a marketing roadmap based on our client’s goals and target demographics.

Figuring out the right marketing strategy can be overwhelming considering all the available social channels, and it’s easy for a company’s voice to get lost in the noise. CAST Design works to identify and communicate with your audience, connecting them to your product or service and building brand loyalty over time.

Are you unsure how to clarify your brand messaging? Still trying to figure out what your brand is? CAST Design is here to help. We specialize in branding and visual storytelling, creating company identities that stand out against the crowd. Contact us at Cast Design Team for a free assessment and we’ll get you started on the next step to branding your business.

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Creating the Best Brand for your Stakeholders

how branding effects your business


Your brand is the keystone of your business. Branding affects how people perceive your products and services, how much customers are willing to spend on your products, and how likely potential clients and investors are to get involved with your business. But how, exactly, does your brand impact all these different groups?

Let’s break it down by your stakeholders. Stakeholders are individuals who are impacted by your business. Internal stakeholders are your managers, investors, team members, and other individuals who already subscribe to your business. External stakeholders are customers, potential clients, suppliers, the media, etc. The right branding will positively impact both groups, so let’s delve into how they’re each affected by your brand.

Internal stakeholders already believe in your business – that’s why they’re involved! Internal stakeholders recognize the value of your product or service, and they might even identify with your brand. However, that doesn’t mean these stakeholders are followers for life, so your branding must continue to inspire their allegiance to your business.

Brands that hold onto their internal stakeholders often foster stronger businesses, because their employees believe in the products they sell, and their investors are more likely to stick with the business if it undergoes challenges or setbacks. All of this generates happier stakeholders and greater revenue. So how do you brand internally? The best way is to create an emotional connection between your employees and your brand by making them key players in your brand vision. Involving your employees and investors in the history, tradition, or social impact of your business makes them more likely to commit for the long run, and bringing your brand alive can sell the brand inside. 

External stakeholders, by contrast, still need convincing. Most marketing efforts are directed towards these individuals, which include customers and investors who aren’t quite sold on your company. These individuals needs to believe that your product or service is superior to the competition’s. 

This is where branding comes into play. Consumers are more attracted to brands that 1) appeal to their demographic, 2) demonstrate a clear benefit to their lives and wellbeings, and 3) tell an interesting story.

So how do you tell a story with your brand? And how do you target the right audience? CAST Design is here to help. We’re experts in branding and visual storytelling, and we know how to create brands that draw customers in and keep employees happy. Our branding services take businesses to the next level, and we want to help yours too. Contact us at Cast Design Team for a free assessment and we’ll get you started on the next step to branding your business.

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Clarifying Your Brand Message

clarifying your brand messaging


Branding in the most basic sense is your promise to your customer. What level of quality should they expect from you? What makes you stand apart from the swarm of competition? Why is your product or service needed and important? Effective branding should pull people in and is vital to the success of your business. It will establish your company’s image to your customer both verbally and visually. 

Products and services come and go, but brands are what stick in peoples’ minds and what they will be loyal to. People gravitate toward name brand items because they recognize them. They know they can depend on and trust them. In order to clarify your brand’s message and promise, it’s important to keep a few things in mind.

Define Your Brand 

Communicating your brand’s mission, voice, and values will help clarify to your clients what your brand is and is not. By having a Brand Mission you can specifically define the purpose and role of your business in the world and how it will benefit the customer. By having a Brand Voice, you will establish a tone that your audience will be comfortable with and recognize. Your Brand Values will help you connect deeper with your audience and let them know why they can rely on you over other brands.

Do Your Research

Knowing what your audience wants and needs is essential in business. Anticipate what really matters to prospective and current clients. Use your Brand Values to connect to your target audience by finding common ground, because people tend to buy from companies who share similar values. Ask for feedback and pay attention to the words they use to describe your brand. Is your message and brand coming across the way you intend it? There’s often a difference between how your want to be portrayed and how you are actually portrayed. Be cognizant of this. 

Be Consistent

If you’re not true to the foundation of who and what your brand is, you lose all credibility. Staying consistent with your core beliefs and statement will help your customers know what to expect each and every time they interact with your brand. Establish trust with your audience and they will want to return and recommend you to others.

Are you unsure how to clarify your brand messaging? Or maybe you’re still trying to figure out what your brand is. Either way, CAST Design is here to help. We specialize in branding and visual storytelling, creating company identities that stand out against the crowd. Contact us at Cast Design Team for a free assessment and we will get you started on the next step to branding your business.