When and How to Brand Your Business
WHEN AND HOW TO BRAND YOUR BUSINESS Establishing your brand involves building your brand values, figuring out your media and marketing strategy, creating content, and making it all work together cohesively. That said, it will take time and effort and should be one of the first things you consider when starting your business. Without effective […]
What Can Marketing Mean for You?
WHAT CAN MARKETING MEAN FOR YOU? Once your brand is established, you’re well on your way to start marketing your company. There are several avenues in which you can market your business, including social media platforms like Facebook and Instagram, using a personal or business website, or traditional routes such as TV and radio advertisements. […]
Creating the Best Brand for your Stakeholders
CREATING THE BEST BRAND FOR YOUR STAKEHOLDERS Your brand is the keystone of your business. Branding affects how people perceive your products and services, how much customers are willing to spend on your products, and how likely potential clients and investors are to get involved with your business. But how, exactly, does your brand impact […]
Clarifying Your Brand Message
CLARIFYING YOUR BRAND MESSAGE Branding in the most basic sense is your promise to your customer. What level of quality should they expect from you? What makes you stand apart from the swarm of competition? Why is your product or service needed and important? Effective branding should pull people in and is vital to the […]