You have less than 3 seconds to capture the interest of your customer. The first impression is the most critical and also the most brushed off in any business budget, DESIGN.
I have had several clients come to me in desperation. They were exhausted by working with their previous freelance designer choice(s) and had nothing to show of quality. What’s worse, they had often compromised their initial budget and timeline in the process.
In order to save us both that step, we have created this little guide so no matter who you choose to work with, they are the right fit for you!
First thing is first, you cannot expect your designer to know what you want without you knowing what you want first. Put together a Pinterest board, a desktop folder, a word document, whatever you work with to layout what your needs are. Are you looking to get more followers on Twitter? What about get that phone to ring more? Are you having an event and want people to register and attend? Whatever your goal is, write it down.
From there, start to research some examples of what you are looking for. What you like and do not like from what others are doing. What this does is help the designer understand what you are looking for. We are visual creatures and communicating through visuals is essential to getting the results you are looking for.
GO OUT FOR THE HUNT
This is probably not the funnest of the steps but we do recommend asking people that you know and trust who they have worked with. Looking at the Better Business Bureau for a list of designers in your area. The local Chamber of Commerce also has a list of their members that you can talk to. Look over their online presence and make a list of the ones you would like to sit down and interview.
The two most important things to look for in a freelance designer are their portfolio, and feedback or testimonial references.
When you are ready to sit down with a designer, make sure that they can answer these following questions:
- Are you skilled in all the areas to deliver the product I am looking for? Can you provide some relevant work samples for me to review?
- Could you take me through your design process?
- Do you design your logos in fully scalable vector format? (This is important for quality)
- What type of clients have you worked for?
- What method do you prefer to communicate through?
- Is my timeline reasonable for our first project together?
- What are your payment requirements?
- What are the deliverables?
SIGN THE CONTRACT
After interviewing a couple of designers more than likely you will know who you did and did not vibe with. Remember that a designer is more than likely not a one-time project, it is a long-term relationship that you are getting into. Spend time getting to know your designer, request a second meeting with the ones you felt comfortable with and go from there. Trust is what it comes down to. You have to trust that your designer is able to read your mind and create what you envision in your head.
Happy hunting, and if you have any questions, feel free to reach out!