My CMS
Strategic Visuals
by steph_f37c396k

21 Jan, 2019

Strategic Visuals

$6,750.00

Category:

Description

DISCOVERY CONSULT
Initial discovery meeting
Total 1 hour

MARKET RESEARCH
– Development of the Mission & Vision
– Customer research
– Identification and Analysis of current competitors
– Determine your target market
Total 5 – 8 hours

MESSAGING FRAMEWORK
– Brand Promise
– Brand Position
– Target Market
– Primary Message
– 3 Brand Pillars
Total 5 hours

LOGO DESIGN
Research, 3 initial concepts proposed, up to 6 total. 3 rounds of revisions once the concept is chosen. Includes the logo family (horizontal, stacked, and icon version), full color and black and white versions.
Total 10 hours

STYLE GUIDE
Shows acceptable usage of the brand for internal usage and external suppliers in a PDF booklet.
– Messaging Framework
– Logo Meaning
– Logo Variations
– Colors (HEX, RGB, and CMYK)
– Fonts
– Logo Usage
– Collateral Examples

BUSINESS CARD DESIGN
We will suggest card stock, finishes, and size to align with the new brand.

SOCIAL MEDIA LOOK
Social Media banners for Facebook, Twitter, and LinkedIn as well as a profile photo.

EMAIL SIGNATURE
Brand every email that you send by having a professional email signature with links.

+5 COLLATERAL OR PROMOTIONAL ITEMS
To be approved (Magazine Ad, Shirt Design, Letterhead & Envelope, additional Flyer)