My CMS

1. OVERVIEW AND GOALS

The term “brand” has become one of those words that has almost propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. So, for the record, we will start with what a brand IS NOT.

A brand is not:
your logo
your tagline
your product
your service

All of these things can be expressions of your brand but they are not your brand.

Here’s the simplest way CAST design team defines branding: Branding is the energy that you create in order to fulfill a promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand. It’s why you shop at store A vs. store B even if the price or product might not be that much different.

Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. We’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people to create just the right reaction.

1. OVERVIEW AND GOALS

The term “brand” has become one of those words that has almost propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. So, for the record, we will start with what a brand IS NOT.

A brand is not:
your logo
your tagline
your product
your service

All of these things can be expressions of your brand but they are not your brand.

Here’s the simplest way CAST design team defines branding: Branding is the energy that you create in order to fulfill a promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand. It’s why you shop at store A vs. store B even if the price or product might not be that much different.

Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. We’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people to create just the right reaction.

2. SCOPE OF SERVICE

1. BRAND DISCOVERY

The first step involves our team really getting to know your business, your industry, your competition and your customers. This involves meeting with your team, conducting some research, doing customer interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.


1 – 2 Hour Discover Meeting
Current Brand Analysis
Competitive Landscape – Additional Value, Products & Services, Target Market, Weaknesses, Strengths & Distribution Channels

2. BRAND STRATEGY

Once the discovery is complete, our team will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your business operations.


Mood Board
Messaging Framework – Brand Promise, Positioning Statement, Target Audience, Primary Message, & Call to Actionels

3. BRAND PACKAGE

Once we’ve developed your brand strategy and you’ve approved this direction, our designers will move into interpreting your brand characteristics in a more visual way. A standard package includes:


Logo design
Corporate Style Guide
Business card
Might include other items (see: “Your Investment”)

4. BRAND GUIDELINES

Once these steps are complete and you have signed off your approval, we’ll develop brand guidelines for you. This is your handbook for how to properly express your brand: where and how to use the logo, colours, fonts and just as importantly, how NOT to use them, in order to consistently communicate your message.


Look & Feel
Colors & Fonts
Messaging Framework

3. TIMEFRAME

To complete the work outlined in the project scope, we’ll need approximately 8 weeks from beginning to end, depending on the complexity of the project and how long it takes to receive feedback at each milestone.

4. DELIVERABLES

Logo Files

Every logo we create is 100% custom made in vector format. This means that the logo can be stretched without losing quality. The following are the types of formats the logo would be delivered so that it can be used across various platforms.

      

Style Guide

Below is an example of a style guide that is used for branding your business. Included you will find the logo, logo family, color palette, and fonts. By creating a complete brand style guide, you ensure that your published content is consistent, polished, recognizable, and more enjoyable. A thorough, well-thought-out style guide puts your readers first. It creates a recognizable, engaging voice and personality that readers can form a more personal connection with.

Copyrights

Once full payment is received, we hand over all copyrights to you. Everything created in the process, such as concepts that were not chosen, are owned by CAST design team. We also hold the right to use the branding developed for you in our portfolio and for use in marketing collateral.

5. YOUR INVESTMENT

To unlock our prices and packages, please fill out this form. Once the form is submitted, you will be directed to a scheduling page to schedule a quick introduction phone call. We want to make sure we are a good fit for your project.

6. CASE STUDIES

Skye Baloo Carnegie Institute Logo

THE BRAND

In the optimization of human potential, Skye is a renowned expert, author, and breakthrough theorist in the fields of Genius, Savantism, Autism, Aspergers, ADD/ADHD, Relationships, Childhood Trauma, PTSD and psychosomatic conditions. The institute is committed to aligning us back to source in order to heal ourselves. Our vision is to take our work into women prisons as a curriculum.

Skye Baloo Carnegie / Owner

I cannot stop saying good things about CAST design team. They have helped me align myself and all my thoughts that are all over the place into a tanganle brand. Not knowing that I wanted, or in what direction to go in, they where able to guide me and offer creative feedback in every aspect of the business.

Massage_Customs_Branding_CAST_design_team2
Massage_Customs_Branding_CAST_design_team3

THE BRAND

Massage Customs believes that if you live a stress free life, you are able to be the best version of you. Through touch Massage Customs is able to help the exhausted monther transform into Super Mom, the CEO transform into stepping up to the next level, and of course the athlete, who just needs to keep going. Good to Badass in 60 minutes!

Michael Ortiz / Owner

I have always looked at massages for the results that you get, which is a stress free life. If you are stress free then you are able to be the badass in everything you do, from being a mom to an owner of a business. CAST design team came up with having the M in Massage be laying down for the main logo and turning into a B once it is standing upright, a visual representation of what we do!

QUESTIONS?

Fill out this form or give us a call to speak with your designer