SCOPE OF SERVICE
1. BRAND DISCOVERY
The first step involves our team really getting to know your business, your industry, your competition and your customers. This involves meeting with your team, conducting some research, doing customer interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.
1 – 2 Hour Discover Meeting
Current Brand Analysis
2. BRAND STRATEGY
Once the discovery is complete, our team will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your business operations.
3. BRAND PACKAGE
Once we’ve developed your brand strategy and you’ve approved this direction, our designers will move into interpreting your brand characteristics in a more visual way. A standard package includes:
Corporate Style Guide
Might include other items depending on your package
4. BRAND GUIDELINES
Once these steps are complete and you have signed off your approval, we’ll develop brand guidelines for you if your package includes it. This is your handbook for how to properly express your brand: where and how to use the logo, colors, fonts and just as importantly, how NOT to use them, in order to consistently communicate your message.
Look & Feel
Colors & Fonts
To complete the work outlined in the project scope, we’ll need approximately 8 weeks from beginning to end, depending on the complexity of the project and how long it takes to receive feedback at each milestone.
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