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How to Optimize your Profile | Pt 2

Let’s continue with optimizing that profile! Last week we started with two good tips you can start with to make sure people can find you. Here we are going to hit you with two more tips.

3. Focus on your Avatar on Your Face

A good avatar does two things. One, it validates who you are through a photo, so people can visually see who you are. Second, it supports the narrative that you’re likable, trustworthy, and competent. Here is the most important thing: your avatar should not include your dog, family, or anyone else for that matter. At the same time, it should not be your logo, or a design unless the profile is for an organization. A couple of tips: Go asymmetrical in your photo. Make sure to always face the light. Think big. When people scan through comments, all they see is a small avatar.

4. Stick with One Photo

Contrast to popular belief, you should not have different photos for every social media profile. What this does is cause confusion when people search you across different platforms.

 

We will be back with more tips just for you! If you have any questions or need help implementing anything, let us know!

 

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Find the Designer of your Dreams

You have less than 3 seconds to capture the interest of your customer. The first impression is the most critical and also the most brushed off in any business budget, DESIGN.

I have had several clients come to me in desperation. They were exhausted by working with their previous freelance designer choice(s) and had nothing to show of quality. What’s worse, they had often compromised their initial budget and timeline in the process.

In order to save us both that step, we have created this little guide so no matter who you choose to work with, they are the right fit for you!

RESEARCH FIRST

First thing is first, you cannot expect your designer to know what you want without you knowing what you want first. Put together a Pinterest board, a desktop folder, a word document, whatever you work with to layout what your needs are. Are you looking to get more followers on Twitter? What about get that phone to ring more? Are you having an event and want people to register and attend? Whatever your goal is, write it down.

From there, start to research some examples of what you are looking for. What you like and do not like from what others are doing. What this does is help the designer understand what you are looking for. We are visual creatures and communicating through visuals is essential to getting the results you are looking for.

GO OUT FOR THE HUNT

This is probably not the funnest of the steps but we do recommend asking people that you know and trust who they have worked with. Looking at the Better Business Bureau for a list of designers in your area. The local Chamber of Commerce also has a list of their members that you can talk to. Look over their online presence and make a list of the ones you would like to sit down and interview.

The two most important things to look for in a freelance designer are their portfolio, and feedback or testimonial references.

 

ASK QUESTIONS

When you are ready to sit down with a designer, make sure that they can answer these following questions:

  • Are you skilled in all the areas to deliver the product I am looking for? Can you provide some relevant work samples for me to review?
  • Could you take me through your design process?
  • Do you design your logos in fully scalable vector format? (This is important for quality)
  • What type of clients have you worked for?
  • What method do you prefer to communicate through?
  • Is my timeline reasonable for our first project together?
  • What are your payment requirements?
  • What are the deliverables?

SIGN THE CONTRACT

After interviewing a couple of designers more than likely you will know who you did and did not vibe with. Remember that a designer is more than likely not a one-time project, it is a long-term relationship that you are getting into. Spend time getting to know your designer, request a second meeting with the ones you felt comfortable with and go from there. Trust is what it comes down to. You have to trust that your designer is able to read your mind and create what you envision in your head.

Happy hunting, and if you have any questions, feel free to reach out!

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How to Optimize your Profile | Pt 1

Believe it or not when you get a new client the first thing that they will do is Google you. Based on your Social Media profiles they will make a quick judgement within seconds. As a business owner, I cannot express how essential it is to have a fully filled out profile with the correct information. In this segment we will be giving you tips on how to optimize your profile to maximize effectiveness, so let’s get right into it!

1. Pick a Screen Name

More than likely you already have a screen name, however is it something you would like to give away at a meeting? Make sure you use a simple and logical screen name for an easy find. This is not the place for funny or humor, but functional.

2. You have 5 Seconds

They will judge within 5 seconds. With that being said you have a couple of areas you can optimize to make sure you are likable, trustworthy, and competent. Your avatar, banner, summery, and social links should be completely filled out.

Schedule A Consult.

Our highly skilled team would love to consult on your next project, help you reach your next target, or simply provide a professional, outside opinion on your branding or marketing strategy. We will offer creative solutions to your specific situation. If you decide that you need help implementing the ideas, our team is here to help in every capacity. Contact us today for more information and schedule your complimentary consult.