The Best Approach to Building a Website

The Best Approach to Building a Website: Hiring a Professional Web Designer or Creating a DIY Website The Best Approach to Building a Website: Hiring a Professional Web Designer or Creating a DIY Website Often time when starting out on your entrepreneurial journey you want to save as much money as possible, so you take […]

What to Consider before Paying for Ads

What to Consider before Paying for Ads   What to Consider before Paying for Ads [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Before you consider paying for advertising, have you asked yourself this important question…WHY should you advertise? Advertising takes your business one step ahead of your competitors; it generates awareness and markets your business to potential customers. Also, advertising is something […]

The Challenges of being an Entrepreneur

The Challenges of being an Entrepreneur The Challenges of being an Entrepreneur [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Ready to be the next Sara Blakely, Tory Burch, Mark Zuckerberg, or Oprah Winfrey? It took more than luck to get them where they are today. It takes hard work, precision, dedication, and sometimes loneliness. Yes, you read that right; many entrepreneurs don’t […]

5 Ways to make Your Business Stand out in a Crowd of Competitors

5 Ways to make Your Business Stand out in a Crowd of Competitors 5 Ways to make Your Business Stand out in a Crowd of Competitors [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Businesses today have to differentiate from their competitors, standout and be noticed.  There are plenty of ways for businesses to fail. One in particular is NOT standing out in […]

3 Creative Ways for Clients to Keep Coming Back

3 Creative Ways for Clients to Keep Coming Back 3 Creative Ways for Clients to Keep Coming Back Are you getting great reviews but not seeing customers return? Give them a reason to shop or work with you again.  We have 3 creative ways to keep your clients or customers coming back to your business. […]

4 Reasons Your Business Needs a Custom Logo

4 Reasons Your Business Needs a Custom Logo 4 Reasons Your Business Needs a Custom Logo As a small business owner, you may be asking yourself if your business even needs a logo. And if it does need one, how do you create a logo? In a world where hundreds of other businesses are selling […]

Finding Your Brand Voice

Finding Your Brand Voice Finding Your Brand Voice   What exactly is a “brand voice” and how do I get one? Your Brand is not your logo, your tagline, your product, your service. It may be portrayed through these things, but they are not in fact your brand. Your Brand is the consistent message that […]

How to Write a Vision and Mission Statement

How to Write a Vision and Mission Statement How to Write a Vision and Mission Statement A Vision Statement and a Mission Statement are key elements of any successful business. These statements help direct all of your business efforts, help employees stay aligned with company goals, and help your customers understand your story.   As […]

A Design Team that Listens

A Design Team that Listens A Design Team that Listens We’ve heard it all. Either you’re struggling to create your business’s logos, website, or social media on your own, or you’ve hired a few independent contractors who are flakey and not all that talented. You know you need help, but you just can’t afford to […]

Small Business Resolution Checklist for 2018

When was the last time you made a New Year’s resolution? Not for yourself but for your business? At CAST design team, we can help you commit to your small business resolutions. We understand the hard work it takes to run a business. Transform your business in 2018 by making small business resolutions that will […]