What Can Marketing Mean for You?

what does marketing mean

WHAT CAN MARKETING MEAN FOR YOU? Once your brand is established, you’re well on your way to start marketing your company. There are several avenues in which you can market your business, including social media platforms like Facebook and Instagram, using a personal or business website, or traditional routes such as TV and radio advertisements. […]

Creating the Best Brand for your Stakeholders

how branding effects your business

CREATING THE BEST BRAND FOR YOUR STAKEHOLDERS Your brand is the keystone of your business. Branding affects how people perceive your products and services, how much customers are willing to spend on your products, and how likely potential clients and investors are to get involved with your business. But how, exactly, does your brand impact […]

Clarifying Your Brand Message

clarifying your brand messaging

CLARIFYING YOUR BRAND MESSAGE Branding in the most basic sense is your promise to your customer. What level of quality should they expect from you? What makes you stand apart from the swarm of competition? Why is your product or service needed and important? Effective branding should pull people in and is vital to the […]

4 Things to Avoid As Your Business Evolves

challenges growing businesses faces

4 THINGS TO AVOID AS YOUR BUSINESS EVOLVES So you’ve started your business. You have a fantastic team to work with, a great vision for your product or service, and you possess the talent and intelligence to get your company off its feet. Sound about right? Business leaders often excel when their company is in […]

How Networking Helps Your Business

HOW NETWORKING HELPS YOUR BUSINESS No man is an island, and no business is either. As your company goes from idea to full-fledged product and brand, networking is essential to keep your business in the public view. We’ve broken down the different relationships any business ought to foster in order to reach its full potential. […]

Setting Your Business Apart From the Crowd

setting your business apart from the crowd using branding

SETTING YOUR BUSINESS APART FROM THE CROWD Your business is a lot like your child. Your child makes you feel immensely proud, and your child motivates you to help them be the best versions of themselves.  Your passion and expertise as a business owner will certainly aid your business in the long run, but business […]

Why Branding Matters

why branding is important

WHY BRANDING MATTERS A business and a brand go hand in hand. Your brand is how you control your company’s image and its message to consumers. That’s why businesses that don’t work on their branding still have a brand – it’s just not a very good one. From standing out among the competition to retaining […]

DESIGNING A BRAND THAT COMMUNICATES YOUR MESSAGE

DESIGNING A BRAND THAT COMMUNICATES YOUR MESSAGE When designing a logo, you do not just start with a blank canvas. It’s not about pretty colors and a picture you like. Your logo should convey what you want to be known for. Through our branding and logo design process we ask that exact, and very important, […]

How to Stand Out Online

STAND OUT ONLINE There is a common misconception that if you build a website you are going to get traffic or sales. This is very far from the truth. With the availability of DIY website builders, anyone and their mom can open a business and create a website. This is awesome for the new entrepreneur, […]

Do I need a business coach or a consultant?

Do I need a business coach or a consultant? Do I need a business coach or a consultant? Running a business is not something that one person can do completely on their own. Seeking out advice from other professionals or bouncing ideas off of someone you trust is a necessary action if you want your […]