Factors of a Strong Brand Identity
Factors of a Strong Brand Identity The most successful brands are companies that have curated unique and memorable identities for themselves. Having a strong brand identity means carefully and intentionally creating an instantly recognizable personality that differentiates you from other businesses in your industry. It sets the tone of your brand and can be used […]
Color Psychology in Marketing
Color Psychology in Marketing Color psychology is the study of how color influences our behavior and decision-making. In marketing, color can be used to impact the way customers perceive and experience your brand. Different colors have characteristics that can spark certain emotions and feelings, and even drive a customer’s purchasing decisions. Colors bring attention to […]
The Differences Between Brand Experience and User Experience
The Differences Between Brand Experience and User Experience Brand experience and customer experience are two factors of a business with a singular focus: the customer. They work together to engage and draw in an audience, but they have inherently different characteristics and attributes. The brand experience helps cater to the consumer before they even become […]
What is Digital Marketing and What are Its Benefits?
What is Digital Marketing and What are Its Benefits? Digital marketing is any form of advertising or marketing that occurs online. The world wide web is a great way (and some may say the only way) to advertise your business in 2020. Newspaper ads and radio spots may still work for businesses focusing on hyperlocal […]
How to Create a Brand Strategy
How to Create a Brand Strategy You may have set colors, a gorgeous logo, and clever phrases that you use as taglines for your business–but branding does not stop with design. Successfully branding your business includes molding your messaging with the problems you plan to solve for your customer base. Simply put, the branding of […]
Facebook Ads for Small Businesses
Facebook Ads for Small Businesses Facebook is a great marketing tool, but is it relevant to your business? The answer is yes–when used correctly! The Facebook algorithm has made it difficult to reach customers organically. This discourages business owners from using Facebook because it can feel like a waste of time. Facebook marketing is anything […]
How to Create a Powerful Brand Identity (A Step-by-Step Guide)
How to Create a Powerful Brand Identity (A Step-by-Step Guide) When you think of your brand identity, you probably visualize your logo, what your website looks like, or even your mission statement and what you stand for. In reality, these are all small components that make up what your brand identity actually is – the […]
The Fool-Proof Guide to Running a Business Instagram Account
The Fool-Proof Guid to Running a Business Instagram Account Instagram is a key tool in today’s marketing arsenal for businesses. Using Instagram for your business, whether big or small, helps potential customers find easy information about you–this means you need to be strategic about what you post, when you post, and how you post! Marketing […]
Using the Instagram Algorithm to Your Advantage
Using the Instagram Algorithm to Your Advantage How can you use the Instagram Algorithm to your advantage when scheduling content? This is a question we at CAST Design Team receive all the time. In this blog, we’ll explain three Instagram Algorithm facts that come straight from the pro’s at Instagram. What is the Instagram Algorithm? […]
3 Tips for Creating Facebook Ads that Convert
3 Tips for Creating Facebook Ads that Convert Facebook is a great place to share your products to potential customers. Creating Facebook Ads that convert can be a difficult task, and it is harder than throwing a link and some text into the program. We’ve compiled our three best tips for creating Facebook Ads that […]
