Branding in Graphic Design

Branding in Graphic Design Branding is a creative process whereby a logo or brand identity is created for a specific product or service. It involves careful thought and planning. The first step in branding is to identify your target audience. Understanding their demographics and preferences will help you determine how to convey your identity and […]

Creating and Maintaining Your Brand

CREATING AND MAINTAINING YOUR BRAND Your business’s brand is what makes you unique. With so many products and businesses out in the world, you need to set yourself apart and stand out from the crowd by utilizing your brand. Many business owners fail to adequately brand their business which leads to an inconsistent online presence. […]

Tools for the Small Business Owner

Tools for the Small Business Owner Running a small business means wearing a lot of hats. More likely than not you’re taking on a lot of tasks that you may not know how to do, or maybe you’re learning them but they definitely aren’t your specialty. There are many tools built for the small business […]

Working with a Creative Design Team

WORKING WITH A CREATIVE DESIGN TEAM Reaching out for help in your business is both thrilling and terrifying. You are attempting to lighten your load by trusting professionals to get the work you need done, but you’re also putting faith in someone that may or may not produce the quality work you were hoping for. […]

How to Use Keywords in Your Website Copy (and the importance) 

The goal of any successful website or blog should be to create awareness of a brand or company. No one will be able to find or experience what you have your business. While you may have other forms of advertising, showing up in web searches is important to your overall brand awareness, so optimizing your […]

The Best Networking Events in Las Vegas

The Best Networking Events in Las Vegas As any business owner knows, entrepreneur or otherwise, it is essential to build a strong network with those around you. Doing so can create opportunities that otherwise wouldn’t present themselves, can contribute to personal and career growth, and can help you develop long-lasting relationships with others in your […]

Search Engine Optimization Goals for 2020

Search Engine Optimization Goals for 2020 Happy 2020! A new year means new marketing goals for any business that wants to stay afloat, and just as the internet is always changing, internet marketing tactics are always changing as well. The last decade brought major changes to the way marketers used the power of the internet […]

Web Design Best Practices for 2020

Web Design Best Practices for 2020 2020 is officially in full swing, and with a new year comes new resolutions. On top of hitting the gym and eating healthier, there’s one resolution I want us all to agree on – no more bad websites. Seriously – low-quality web pages plague the internet these days. While […]

Social Media Trends in 2020

Social Media Trends in 2020 A New Decade of Social Media Trends 2019 has come and gone, and we are ready to welcome in the new decade! Social media trends are sure to change over the years–but what can we expect from 2020? Here’s a quick list of the trends we are excited to watch […]