3 Tips for Creating Facebook Ads that Convert
Facebook is a great place to share your products to potential customers. Creating Facebook Ads that convert can be a difficult task, and it is harder than throwing a link and some text into the program. We’ve compiled our three best tips for creating Facebook Ads that convert.
Share the Benefit
On Facebook, about every 5th post is an ad. Why should a potential customer stop and read your ad long enough to click ‘Learn More’? Entice your customers by telling them not what you sell, but what your product will do for them.
Many people stop at the features of their products, but do not go into the benefits of those features. Instead of stopping at 24/7 support, printable PDFs, or access to a library of video content for life, share what benefits those features will bring your customer. An easy way to share benefits is to use the ‘so that’ phrase. Here are a few generic examples:
“You’ll have 24/7 access to our support staff so that you never feel alone during your purchase.”
“Printable PDFs help you accomplish your goals so that you can see your progress and feel motivated to continue.”
“Have access to the library of video content for life so that you always have the resources you need.”
Use Specific Numbers
It’s easy and boring to say that a customer could save money by choosing your car insurance firm. It’s creative, attention grabbing, and memorable to say that, “[Business Name/Service] can save you 15% or more on your [problem].” Think of Gieco in this example. The simple addition of a specific number has made for one of the most memorable slogans in advertising.
Implement this strategy by gathering data on what you are trying to share in a Facebook Ad and include specific numbers that resonate with your ideal customer. These numbers will supplement your credibility while catching the eye of your customer.
Simplify Your Call-to-Action
You want your customer to click on the link, check out the website, buy the product now, give you their email address, and follow you on Facebook. That is too many things for one customer to take in, so you need to simplify your call-to-action. Decide on one thing you’d like to ask them to do and include that in your Facebook ads. For example, ask them to redeem their 20% off offer now, or sign up to receive a free PDF that leads them to seek you out for more.
We’re Here to Help
Facebook Ads may seem like a daunting task. You are not in this alone! CAST Design Team is here to help when Facebook Ads feel intimidating. Contact us today for a consultation and we can get your Facebook Ads up and running!