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How to Use Keywords in Your Website Copy (and the importance) 

The goal of any successful website or blog should be to create awareness of a brand or company. No one will be able to find or experience what you have your business. While you may have other forms of advertising, showing up in web searches is important to your overall brand awareness, so optimizing your website copy is a good place to start. In order to do this, you must focus on keywords. Here are a few helpful tips to get you started in your keyword research.

Choose the right keywords

Start your research by determining your topic themes. What will be the main theme of your blog? Find out what your target audience actually wants to read about and what they’re likely to be searching for in search engines. For example, a popular topic that a marketing company could write about is, “How to use keywords to rank higher on Google”.

After you get a good idea of what your blog will focus on you’ll also want to find your top 20 keywords that can be included in the article. Start this phase by compiling a list of topics or phrases that your target audience might be searching for. You can use free tools like Google Keyword Planner, UberSuggest, or WordStream to see if your chosen topics or phrases qualify as good keywords, usually by determining if they have a high search volume and low SEO difficulty. It’s a good idea to find what your best keyword variations are and save them in an easily accessible space for tracking blog topics. 

Focus on keyword placement

Just as the keyword itself is important, it’s useful to consider where the keyword is being placed. You can see on any search engine results page that certain keywords will show up in the metadata of a website, but you’ll also want to keep keywords in your website’s titles and headings, body paragraphs, URLs, and image file names in order to have as much exposure as possible.

Know How to Use Keywords

Did you know that search engines will penalize you for stuffing your website content with keywords where they don’t belong? They’re smart enough to know when you’re using them just to use them in hopes of ranking, rather than actually using them to provide quality content. Remember to be genuine in everything you write. If it doesn’t make sense to have your keyword in a certain place, even if it’s in a recommended location, err on the side of caution and don’t add it. It’s also helpful to use variations of your keywords, so instead of using your exact keyword phrase at every opportunity, you can mix up the wording slightly. This way you hit more variations of potential searches and you’re less likely to get penalized for keyword stuffy. 

Ultimately your aim is to have the best listings in search engines in order to attract and engage your target audience. Keyword research is a great way to start including keywords and phrases that are relevant to your product or service. Doing this research may seem time consuming but it will help you find out what your target audience is actually searching for and what they want to read about, in turn driving organic traffic to your website. 

 

Does all of this sound just a little too technical and not aligned with your skillset? CAST Design Team offers full SEO services including keyword research, blog writing, and other marketing services to aid in your efforts. Let’s chat!

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The Best Networking Events in Las Vegas

The Best Networking Events in Las Vegas

As any business owner knows, entrepreneur or otherwise, it is essential to build a strong network with those around you. Doing so can create opportunities that otherwise wouldn’t present themselves, can contribute to personal and career growth, and can help you develop long-lasting relationships with others in your field. There are a number of networking groups that you can easily get involved with, but this article highlights a few of our favorite networking events in the Las Vegas area.

PowHer

PowHer is a global community that connects women in business to the resources they need, providing opportunities, education, and connections to fast-track them in achieving their goals. They also empower women by fostering a nurturing environment for communication, professional development, and mentoring opportunities, creating a wholesome space to collaborate.

Some of the resources of PowHer include:

  • Monthly breakfast meetings that are educational and full of information
  • Events focused on personal and professional excellence
  • Exclusive networking events

Find out more about PowHer here.

LeTip

With over 40 years in the game, LeTip International is the largest professional networking organized focused on lead generation through personal referrals. The group has helped over 120,000 business professionals across the U.S. and Canada. LeTip is made up of passionate professionals looking to improve and share their businesses in a structured and serious manner. Groups meet on a weekly basis to build better connections with other professionals in the community, discuss potential leads, and to practice their presentation and speech giving skills

Read more about LeTip’s Las Vegas chapters here.

BNI – Business Network International

BNI is the leading business networking organization. With thousands of chapters across the world, members meet weekly to build and nurture lasting relationships and share qualified business leads. When you become a member of BNI, you receive access to professional training, peer presentations, and networking opportunities with like-minded people.

Learn more about BNI and the Las Vegas chapter here.

Nevada Women’s Chamber of Commerce

The Nevada Women’s Chamber of Commerce is a powerful community organization that provides contacts, services, and professional services to the women of Las Vegas. It strives to make positive changes in the community, promote growth and economic development, and tackle local, state, and national issues affecting women. The group brings leadership programs to the community and members alike to help lead businesses and careers in the right direction. They also provide higher education programs to female high school and college-level students, along with mentorship opportunities.

To learn more about what they have to offer, visit their website here. 

Las Vegas Metro Chamber of Commerce

The Las Vegas Metro Chamber of Commerce is part of a larger unified community that is focused on helping Nevada businesses succeed. They help bring light to the needs, challenges, and opportunities that businesses and entrepreneurs in the community face. The Las Vegas Metro Chamber provides professional resources, educational opportunities, and business expertise to help members make decisions easier and with more clarity. They also help make local connections and boost your companies visibility in the community.

To find out more or to get information on their next event, visit their website here.

Las Vegas Latin Chamber of Commerce

The aim of the Las Vegas Latin Chamber of Commerce is to aid in the success of organization members and Hispanic-owned businesses within the Las Vegas community. They do this through the promotion of positive relationships – business, cultural, and educational.

More can be found on their website.

Have you ever been to any of these networking events? Let us know what you think about them. If you haven’t been to any of these, which networking groups are you apart of? We’d love to see you out at an event soon!