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THE LIGHT
One Lucky Gal is a hot new lifestyle brand that is geared toward the ‘Lucky Gals’ who work hard and ‘get lucky’.
CURRENT LOGO
1. EMPATHIZE
WHO IS THE ONE LUCKY GAL?
She is one woman, but has many facets. She is self-made, but didn’t get there alone. She is quality over quantity. She is determination, persistence and integrity. She is the common thread that binds and strengthens. She is a mentor; a beacon that shines brightly in a crowd. She is seen as ‘one lucky gal’ but she knows that the harder she works, the luckier she gets.
2. DEFINE & IDEATE
Playing off the phrase “Key to Life” the concept was to create a logo that represented how Qi Gong unlocks life through the element of a key. Targeting not only those who are health conscious but also corporate businesses was a key element to keep in mind. These are a couple of concepts put forth during development.

4. FINAL LOGO

The final logo incorporates the 5 elements of Qi Gong: Water, Earth, Metal, Fire, and Wood to create a brand that is as unique as Damon